One of the largest creative festivals in Europe – White Square international advertising festival
that is scheduled on June 9-11– invites representatives of communication and marketing industry evaluate the recent year from the point of creativity and submit the entries into MARKETING AND MARKETING EFFECTIVENESS
contest. Every year, the entries in the MARKETING & MARKETING EFFECTIVENESS
categories are evaluated by recognized leaders who have conquered the world creative Olympus. Over the years, the palm in this category was awarded by the brightest persons of the industry, and the jury of 2021
will be not exception.
Evaluation criteria for competitive works are creative idea, strategy and its implementation, and most importantly - the result of the project. It can be presented in the form of specific commercial data or a description of the achievement of project objectives (publications in the media, growth of brand awareness, etc.). White Square is included in the ratings:
- Rating of marketing services AСAR
- Global ranking of creativity AdForum Business Creative Report
- Global ranking TopFice
- Baltic Agency Ranking,
- Creativity ranking of Estonian Marketing Association;
- Creativity ranking of Central Asia and Azerbaijan;
- Creativity ranking of the Association of Communication and Marketing Agencies of Belarus (ACMA
For those who already made a decision which projects to enter, here is a simple guide
that ease the upload into MARKETING & MARKETING EFFECTIVENESS contests
. REGISTER ON THE FESTIVAL WEBSITE
Already Registered? Log in
to your personal account. PRESS «SUBMIT ENTRY» BUTTON
. CHOOSE COMPETITION NOMINATIONS MARKETING BRAND EXPERIENCE & ACTIVATION
: Channel / Medium Brand Experience Technology & Touchpoints Consumer Engagement Strategy Campaign Breakthrough on a Budget Non-profit / charity
PR: PR Practices & Technics Digital & Social Influencer Data & Strategy Campaign Internal Communications
Non-profit / charity
DIRECT: Channels Data Digital & Social Strategy Campaign Non-profit / charity
INNOVATIONS: Innovations MARKETING EFFECTIVENESS: Short-term Creative Effectiveness Long-term Creative Effectiveness Breakthrough on a Budget FILL IN THE APPLICATION.
Choose sub-nomination, provide information about project and upload materials (video, image, PDF). Only fields in English are requested
. Materials should be in English or contain English subtitles. Materials should not contain mention of agency, self-promo is exception. Enable «Display on the website
» option to show your entry on «Entries
» page. Enable «Draft
» option to be able to edit entry later. Press «Done
» to upload entry to the website. In case your entry complies with other categories you could enter it to additional nominations for others jury line-ups consideration. That will increase your odds of winning. WAIT FOR MODERATION AND START PAYING During moderation we check entry to meet requirements of the festival. It can take up to 3 working days. During and after moderation entry can not be edited.
Payment can be done via bank transfer or Visa and Mastercard. To pay with bank transfer do not forget to provide information about company in «Personal info – Change company info» section. After sending request for payment we'll provide you documents and invoice. You can also pay by card on the website on your own. If you haven't got your payment information within several days or want more information – contact us at firstname.lastname@example.org
. Participation fees are provided on «Fees
» page. DONE!
After moderation and payment are done – prepare to celebrate the results of international jury
The entries of the winning agencies of the festival will be published on more than 50 industry resources
in France, Belgium, Germany, Spain, Portugal, Italy, Netherlands, Estonia, Lithuania, Latvia, MENA region, Argentina, Serbia, Croatia, Romania, Israel, Turkey, Russia, Ukraine, Belarus, Kazakhstan, Georgia, Armenia and many others.
We don't know who will win, but what we know for sure is that in order to be among the winners, first you should submit the entries and IT'S TIME!
Follow the news on the official website adfest.by/en
and social media. Early birds offer is till February 28
, final deadline – May 17.
If any upload questions left – feel free to contact us at email@example.com