One of the largest creative festivals in Europe – White Square international advertising festival that is scheduled on June 9-11– invites representatives of communication and marketing industry evaluate the recent year from the point of creativity and submit the entries into MARKETING AND MARKETING EFFECTIVENESS contest.

Every year, the entries in the MARKETING & MARKETING EFFECTIVENESS categories are evaluated by recognized leaders who have conquered the world creative Olympus. Over the years, the palm in this category was awarded by the brightest persons of the industry, and the jury of 2021 will be not exception.

Evaluation criteria for competitive works are creative idea, strategy and its implementation, and most importantly - the result of the project. It can be presented in the form of specific commercial data or a description of the achievement of project objectives (publications in the media, growth of brand awareness, etc.).

White Square is included in the ratings:
- Rating of marketing services AСAR (Russia).
- Global ranking of creativity AdForum Business Creative Report;
- Global ranking TopFice
- Baltic Agency Ranking,
- Creativity ranking of Estonian Marketing Association;
- Creativity ranking of Central Asia and Azerbaijan;
- Creativity ranking of the Association of Communication and Marketing Agencies of Belarus (ACMA).

For those who already made a decision which projects to enter, here is a simple guide that ease the upload into MARKETING & MARKETING EFFECTIVENESS contests.

REGISTER ON THE FESTIVAL WEBSITE.

Already Registered? Log in to your personal account.

PRESS «SUBMIT ENTRY» BUTTON.
CHOOSE COMPETITION NOMINATIONS

MARKETING
BRAND EXPERIENCE & ACTIVATION:
Channel / Medium
Brand Experience
Technology & Touchpoints
Consumer Engagement
Strategy
Campaign
Breakthrough on a Budget
Non-profit / charity

PR:
PR Practices & Technics
Digital & Social
Influencer
Data & Strategy
Campaign
Internal Communications

Non-profit / charity

DIRECT:
Channels
Data
Digital & Social
Strategy
Campaign
Non-profit / charity


INNOVATIONS:
Innovations


MARKETING EFFECTIVENESS:
Short-term Creative Effectiveness
Long-term Creative Effectiveness
Breakthrough on a Budget


FILL IN THE APPLICATION.

Choose sub-nomination, provide information about project and upload materials (video, image, PDF). Only fields in English are requested. Materials should be in English or contain English subtitles. Materials should not contain mention of agency, self-promo is exception. Enable «Display on the website» option to show your entry on «Entries» page. Enable «Draft» option to be able to edit entry later. Press «Done» to upload entry to the website.


In case your entry complies with other categories you could enter it to additional nominations for others jury line-ups consideration. That will increase your odds of winning.

WAIT FOR MODERATION AND START PAYING

During moderation we check entry to meet requirements of the festival. It can take up to 3 working days. During and after moderation entry can not be edited.

Payment can be done via bank transfer or Visa and Mastercard. To pay with bank transfer do not forget to provide information about company in «Personal info – Change company info» section. After sending request for payment we'll provide you documents and invoice. You can also pay by card on the website on your own. If you haven't got your payment information within several days or want more information – contact us at info@adfest.by. Participation fees are provided on «Fees» page.


DONE! After moderation and payment are done – prepare to celebrate the results of international jury judging.


The entries of the winning agencies of the festival will be published on more than 50 industry resources in France, Belgium, Germany, Spain, Portugal, Italy, Netherlands, Estonia, Lithuania, Latvia, MENA region, Argentina, Serbia, Croatia, Romania, Israel, Turkey, Russia, Ukraine, Belarus, Kazakhstan, Georgia, Armenia and many others.

We don't know who will win, but what we know for sure is that in order to be among the winners, first you should submit the entries and IT'S TIME!

Follow the news on the official website adfest.by/en and social media.


Early birds offer is till February 28, final deadline – May 17.

If any upload questions left – feel free to contact us at info@adfest.by