VIDEOS & PODCASTS
The "Video & Podcasts" section features master classes based on real cases from experts of marketing, branding and digital from different countries, including speakers and jury members of prestigious creativity festivals.
The materials in this section are intended to inspire you to creative solutions, new successful projects and achievements in marketing and advertising.
The materials in this section are intended to inspire you to creative solutions, new successful projects and achievements in marketing and advertising.
Master classes from the brightest representatives of local and foreign brands, international experts of marketing and advertising industry
https://youtu.be/jNEZH6xbuCI?si=Qlhp83nscnZY5Kbx; ALAN CALDERÓN - Creativity to survive
https://youtu.be/V70cEpfFAgU; NICOLETTA STEFANIDOU - Creative leadership and tuning into different cultures and ways of working
https://youtu.be/8sofcin8wQA; NIKOLINA POPOVIC - Met(a) Victoria
https://youtu.be/Iramq3jUkSo; JOHN AJAYI - PREJUDICES AND BIASES IN ACHIEVING GENUINE AGENDA SETTING GOAL OF THE MEDIA
https://youtu.be/sJpwBVxjVe8; ZHOU TIANTIAN - Content Marketing: Growth and Change
https://youtu.be/AZ8OunDwGkA; DANNY JIA - AIGC X Metaverse: To Empower the Digital Marketing and Beyond
https://youtu.be/C-eYXFADlL8; MERLEE CRUZ JAYME - Is brand purpose a luxury or a need for a brand to earn consumers' trust?
https://youtu.be/dCrjgCz_Kho; MICHAEL WILK - The power of mashups
https://youtu.be/fDb8Wvekb5A; PANCHO GONZALEZ - Conscious creativity & digital channels
https://youtu.be/4rImOs6lRcg; HOW TO DRIVE RESULTS THROUGH MULTICHANNEL MARKETING. Firas Mghames at White Square Festival 2021
https://youtu.be/CqpQiz1GQGk; Chacho Puebla - FOCUSING ON EFFECTIVENESS: WHY TO FIND A PLANET B, IF A IS OK
https://youtu.be/vRABVaKUBYo; Nuno Leal - САМОЕ ВРЕМЯ ПЕРЕСТАТЬ СПЕШИТЬ С ХОРОШЕЙ ИДЕЕЙ.
https://youtu.be/yo0KgJ7gnfo; Merlee Jayme
https://youtu.be/lyfliS2vres; MARKETING IN CONDITIONS OF TRANSFORMATIONS: PRACTICE OF BREAFTHROUGH
https://youtu.be/B8jazHKejq4; Ali Rez - TO MAKE AN AD, GO MOUNTAIN BIKING FIRST.
https://youtu.be/wwB18kLk9uA; Folker Wrage - SHUT UP AND DANCE
https://youtu.be/CroUediakW4; Momchil Zakhariev - КАК РАЗБЛОКИРОВАТЬ КРЕАТИВНОСТЬ
https://youtu.be/TWkJME53vjQ; Markus Daubenbuechel - О, ЭТИ ПРЕКРАСНЫЕ ДАННЫЕ!
https://youtu.be/ddeN6jFDcqU; Steve Colmar - BOXING OUR WAY THROUGH 2021
https://youtu.be/Q0zM1KgGYCQ; Христо Кафтанджиев - ИННОВАЦИОННЫЕ ВЫСОКО ТЕХНОЛОГИЧЕСКИЕ ИНТСРУМЕНТЫ В МАРКЕТИНГОВЫЕ КОММУНИКАЦИИ
https://youtu.be/px6XqRLAmqg; Thomas Kolster - How to create meaningful brands - and growth going forward?
https://youtu.be/O_EiLsK7xJQ; Andy Upton - BIG PRINCIPLES OF CREATIVE THINKING.
https://youtu.be/abM5N8Y8jEw; Hellington Vieira - НЕСОВЕРШЕНСТВО – НОВАЯ СИЛА
https://youtu.be/TDD3GRYW714; Roxana Nita - ИСПОЛЬЗОВАНИЕ ДАННЫХ ДЛЯ ОБЩЕСТВЕННОГО БЛАГА
https://youtu.be/T43cdWuaY1A; Tijmen Mulder, сооснователь Robot Kittens, Нидерланды "ВДОХНОВЛЯЯСЬ ТЕХНОЛОГИЯМИ"
https://youtu.be/YMzHhxu7Xcw; Nicolás Pérez, креативный директор Wolf BCPP, Чили "ВЫСОКОЭФФЕКТИВНЫЕ ИДЕИ В НИЗКОБЮДЖЕТНОМ МИРЕ"