Videos & Podcasts

VIDEOS & PODCASTS

The "Video & Podcasts" section features master classes based on real cases from experts of marketing, branding and digital from different countries, including speakers and jury members of prestigious creativity festivals.

The materials in this section are intended to inspire you to creative solutions, new successful projects and achievements in marketing and advertising.

Master classes from the brightest representatives of local and foreign brands, international experts of marketing and advertising industry

26 videos

ALAN CALDERÓN - Creativity to survive

NICOLETTA STEFANIDOU - Creative leadership and tuning into different cultures and ways of working

NIKOLINA POPOVIC - Met(a) Victoria

JOHN AJAYI - PREJUDICES AND BIASES IN ACHIEVING GENUINE AGENDA SETTING GOAL OF THE MEDIA

ZHOU TIANTIAN - Content Marketing: Growth and Change

DANNY JIA - AIGC X Metaverse: To Empower the Digital Marketing and Beyond

MERLEE CRUZ JAYME - Is brand purpose a luxury or a need for a brand to earn consumers' trust?

MICHAEL WILK - The power of mashups

PANCHO GONZALEZ - Conscious creativity & digital channels

HOW TO DRIVE RESULTS THROUGH MULTICHANNEL MARKETING. Firas Mghames at White Square Festival 2021

Chacho Puebla - FOCUSING ON EFFECTIVENESS: WHY TO FIND A PLANET B, IF A IS OK

Nuno Leal - САМОЕ ВРЕМЯ ПЕРЕСТАТЬ СПЕШИТЬ С ХОРОШЕЙ ИДЕЕЙ.

Merlee Jayme

MARKETING IN CONDITIONS OF TRANSFORMATIONS: PRACTICE OF BREAFTHROUGH

Ali Rez - TO MAKE AN AD, GO MOUNTAIN BIKING FIRST.

Folker Wrage - SHUT UP AND DANCE

Momchil Zakhariev - КАК РАЗБЛОКИРОВАТЬ КРЕАТИВНОСТЬ

Markus Daubenbuechel - О, ЭТИ ПРЕКРАСНЫЕ ДАННЫЕ!

Steve Colmar - BOXING OUR WAY THROUGH 2021

Христо Кафтанджиев - ИННОВАЦИОННЫЕ ВЫСОКО ТЕХНОЛОГИЧЕСКИЕ ИНТСРУМЕНТЫ В МАРКЕТИНГОВЫЕ КОММУНИКАЦИИ

Thomas Kolster - How to create meaningful brands - and growth going forward?

Andy Upton - BIG PRINCIPLES OF CREATIVE THINKING.

Hellington Vieira - НЕСОВЕРШЕНСТВО – НОВАЯ СИЛА

Roxana Nita - ИСПОЛЬЗОВАНИЕ ДАННЫХ ДЛЯ ОБЩЕСТВЕННОГО БЛАГА

Tijmen Mulder, сооснователь Robot Kittens, Нидерланды "ВДОХНОВЛЯЯСЬ ТЕХНОЛОГИЯМИ"

Nicolás Pérez, креативный директор Wolf BCPP, Чили "ВЫСОКОЭФФЕКТИВНЫЕ ИДЕИ В НИЗКОБЮДЖЕТНОМ МИРЕ"

https://youtu.be/jNEZH6xbuCI?si=Qlhp83nscnZY5Kbx; ALAN CALDERÓN - Creativity to survive https://youtu.be/V70cEpfFAgU; NICOLETTA STEFANIDOU - Creative leadership and tuning into different cultures and ways of working https://youtu.be/8sofcin8wQA; NIKOLINA POPOVIC - Met(a) Victoria https://youtu.be/Iramq3jUkSo; JOHN AJAYI - PREJUDICES AND BIASES IN ACHIEVING GENUINE AGENDA SETTING GOAL OF THE MEDIA https://youtu.be/sJpwBVxjVe8; ZHOU TIANTIAN - Content Marketing: Growth and Change https://youtu.be/AZ8OunDwGkA; DANNY JIA - AIGC X Metaverse: To Empower the Digital Marketing and Beyond https://youtu.be/C-eYXFADlL8; MERLEE CRUZ JAYME - Is brand purpose a luxury or a need for a brand to earn consumers' trust? https://youtu.be/dCrjgCz_Kho; MICHAEL WILK - The power of mashups https://youtu.be/fDb8Wvekb5A; PANCHO GONZALEZ - Conscious creativity & digital channels https://youtu.be/4rImOs6lRcg; HOW TO DRIVE RESULTS THROUGH MULTICHANNEL MARKETING. Firas Mghames at White Square Festival 2021 https://youtu.be/CqpQiz1GQGk; Chacho Puebla - FOCUSING ON EFFECTIVENESS: WHY TO FIND A PLANET B, IF A IS OK https://youtu.be/vRABVaKUBYo; Nuno Leal - САМОЕ ВРЕМЯ ПЕРЕСТАТЬ СПЕШИТЬ С ХОРОШЕЙ ИДЕЕЙ. https://youtu.be/yo0KgJ7gnfo; Merlee Jayme https://youtu.be/lyfliS2vres; MARKETING IN CONDITIONS OF TRANSFORMATIONS: PRACTICE OF BREAFTHROUGH https://youtu.be/B8jazHKejq4; Ali Rez - TO MAKE AN AD, GO MOUNTAIN BIKING FIRST. https://youtu.be/wwB18kLk9uA; Folker Wrage - SHUT UP AND DANCE https://youtu.be/CroUediakW4; Momchil Zakhariev - КАК РАЗБЛОКИРОВАТЬ КРЕАТИВНОСТЬ https://youtu.be/TWkJME53vjQ; Markus Daubenbuechel - О, ЭТИ ПРЕКРАСНЫЕ ДАННЫЕ! https://youtu.be/ddeN6jFDcqU; Steve Colmar - BOXING OUR WAY THROUGH 2021 https://youtu.be/Q0zM1KgGYCQ; Христо Кафтанджиев - ИННОВАЦИОННЫЕ ВЫСОКО ТЕХНОЛОГИЧЕСКИЕ ИНТСРУМЕНТЫ В МАРКЕТИНГОВЫЕ КОММУНИКАЦИИ https://youtu.be/px6XqRLAmqg; Thomas Kolster - How to create meaningful brands - and growth going forward? https://youtu.be/O_EiLsK7xJQ; Andy Upton - BIG PRINCIPLES OF CREATIVE THINKING. https://youtu.be/abM5N8Y8jEw; Hellington Vieira - НЕСОВЕРШЕНСТВО – НОВАЯ СИЛА https://youtu.be/TDD3GRYW714; Roxana Nita - ИСПОЛЬЗОВАНИЕ ДАННЫХ ДЛЯ ОБЩЕСТВЕННОГО БЛАГА https://youtu.be/T43cdWuaY1A; Tijmen Mulder, сооснователь Robot Kittens, Нидерланды "ВДОХНОВЛЯЯСЬ ТЕХНОЛОГИЯМИ" https://youtu.be/YMzHhxu7Xcw; Nicolás Pérez, креативный директор Wolf BCPP, Чили "ВЫСОКОЭФФЕКТИВНЫЕ ИДЕИ В НИЗКОБЮДЖЕТНОМ МИРЕ"