Famous creatives told to get lost as the French agency’s sharp copy zeroes in on the competition’s USP.

White Square International Festival of Creativity, recognized in the professional community around the world, has opened the early stage of call for entries. Early Bird Deadline is December 22, 2023.

White Square International Festival of Creativity, recognized in the professional community all over the world, continues to call for entries. For more than 15 years, White Square Festival has been promoting creativity, while sharing the principles of socially responsible marketing, peacefulness and universal human values. Annually, agencies and brands from more than 35 countries participate in the Festival, presenting innovative solutions and ideas.

Following last month's announcement of the 2023 Epica Awards results, here is an in-depth look into the geographical distribution of the winners, highlighting the global reach and diversity of creative excellence.

The grade list of the creative competition for 2023 Beijing International Public Service Advertising Conference Creativity Competition has been announced.

In the 2023 Epica Awards there were Grand Prix winners from the United States, the UK, the Netherlands, Poland and Japan. There were no Media or Print Grand Prix this year, as the jury felt the contenders were equal in terms of quality. Notably, McCann Worldgroup was Network of the Year at The Epica Awards for the sixth time.

The Epica Awards announced the shortlisted entries for 2023. As agencies only enter their very best work, reaching the shortlist among so many potential winners is a major achievement. Congratulations to everyone who appears on it. The Epica Awards would like to thank all the agencies, production companies and clients who took part.

The International Advertising Association head of business strategy and operations brings experience and objectivity to the awards. The Epica Awards are delighted to announce that Dagmara Szulce, Global Executive Director of the IAA, will preside over the jury this year.

This adjustment comes in response to significant interest from potential entrants still in the process of finalizing their submissions. The original deadline was October 6.

A campaign from NEW! Creative Agency in Lithuania challenges agencies to get judged “outside their bubble”.

ACMA appealed to the most prominent representatives of communications industry of Europe, the CIS and other countries, to professionals who are not just well-aware of marketing, advertising and creative festivals but actively take part in them, with one single question: what is the meaning and benefit of their participation in advertising festivals in general, and in “White Square” in particular, what is this benefit for them personally, for their companies, for the communications industry. Starting to publish the answers! Please welcome the first one – by Folker Wrage, founder & owner of wrage/antwort, Switzerland.

«What is the meaning and benefit of your participation in advertising festivals in general, and in “White Square” in particular, what is this benefit for you personally, for your companies, for the communications industry?». With such a question we turned to the juries and speakers of the festival and here the answer we received from Tommaso Mezzavilla, Executive Digital Creative Director of RobilantAssociati, Italy.

The 2023 China International Public Service Advertising Conference, jointly hosted by the Publicity Department of the Beijing Municipal Committee and the Beijing Municipal Radio and Television Bureau, will be held in Beijing, China, from 20 to 22 September 2023. The Conference, which was formerly held as the Beijing International Public Service Advertising Conference since 2019, focuses on public service advertising and responsible marketing, aiming to set up an international insights-sharing and knowhow-learning platform to promote the public service advertising to play a more active role and better serve for the economic and social development.

In a pioneering experiment, an AI will be asked to give its opinion on the creative idea behind the entries. The Epica Awards has announced an industry first: an AI awards juror. It’s the first time in over 35 years that a non-journalist has been invited to vote on Epica Awards entries, which are normally judged exclusively by the press.

White Square, one of the largest international creativity festivals in Europe, which contests cover the entire spectrum of the communications, marketing, branding and creative industries, announced the winners of the festival 2023.

White Square, one of the largest international creativity festivals in Europe, which contests cover the entire spectrum of the communications, marketing, branding and creative industries, announced the jury.

On June 1-2 the international MARKETING, ADVERTISING AND BRANDING DAYS CONFERENCE will take place at Minsk Marriott Hotel. Participants-representatives of local and international brands will listen to more than 50 master-classes from speakers with international recognition: more than 30 speakers will speak offline, and representatives of international jury of White Square Festival will share the tips of creative efficiency in online-format. Special correspondent of AKMA held series of interview with the speakers of the international conference. Today Nicoletta Stefanidou, Co-Founder and Creative Chief Officer Tinker Tailor from Hong Kong were answered the questions.

On June 1-2 the international MARKETING, ADVERTISING AND BRANDING DAYS CONFERENCE will take place at Minsk Marriott Hotel. Participants-representatives of local and international brands will listen to more than 50 master-classes from speakers with international recognition and representatives of international jury of White Square Festival that will share their international experience, author cases and lots of insights. Special correspondent of AKMA held series of interview with the speakers of the international conference. Today Cinzia Pallaoro, Executive Creative Director of Leagas Delaney Milan, Italy answered the questions.

Contest entries of White Square will be evaluated by international jury that according to international standards are represented by real stars of global communication industry with numerous prestigious global creative awards, including more than 400 Cannes Lions and reach judging experience at the leading advertising festivals. Jury members of White Square shared their opinion about changes of marketing and advertising industries during recent year.

While preparing contest entries for international advertising festival White Square a lot of participants specify if the results of the entry should be included in the case. For entries that demonstrate outstanding results and performed KPI of the campaign, we recommend to mention the results and besides creative nominations enter their cases into Marketing Effectiveness contest.

One of the largest creative festivals in Europe – White Square international advertising festival that is scheduled on June 9-11– invites representatives of communication and marketing industry evaluate the recent year from the point of creativity and submit the entries into MARKETING AND MARKETING EFFECTIVENESS contest.

We start to introduce White Square 2021 jury members who will decide the destiny of the entrants and will choose the winners, prize-winners and finalists. Entries will be judged by 7 jury categories: CREATIVE, BRANDING, MARKETING, MEDIA, DIGITAL, GRAND JURY, MASS MEDIA JURY.

Interview with Alena Ustinovich, Producer of White Square Festival