Международный Фестиваль креативности Белый Квадрат / White Square, который известен в креативном сообществе по всему миру, объявил победителей 2025!

Фестиваль White Square продвигая креатив, поощряет смелые идеи, которые двигают рекламную индустрию вперед, поддерживает инновационные решения, креативную эффективность проектов и объединяет людей в индустрии коммуникаций разных стран.

В конкурсной программе Фестиваля White Square 2025 приняли участие 1210 работ из 38-ми стран Европы, СНГ, Северной и Латинской Америки, региона MENA, Азии, Китая и других. Конкурсные проекты Фестиваля White Square 2025 оценивали шесть составов международного жюри, в которые вошли профессионалы с мировым признанием в сфере креатива и коммуникаций, обладатели множества индустриальных наград и опыта судейства престижных фестивалей креативности и эффективности по всему миру. В этом году впервые были определены лучшие работы в каждой категории – Best of Contest. Основными критериями оценки конкурсных работ выступали креативная идея и ее воплощение. В конкурсах эффективности одним из ключевых показателей выступала эффективность креативных решений.

Гран-при Фестиваля определил состав Высокого жюри, в который вошли Председатели жюри всех основных составов. Члены жюри отметили высокий уровень судейства Фестиваля , который соответствовал высочайшим международным стандартам индустрии коммуникаций, была задана высокая планка критериев и отбора конкурсных работ, что делает награды Фестиваля еще более ценными и желанными для участников.

Состав жюри и оргкомитет Фестиваля поздравляют призеров и победителей и надеются, что идеи, отмеченные на Фестивале White Square 2025, станут источником вдохновения на развитие и инновации в креативной индустрии!

Победители Фестиваля White Square 2025:

GRAND PRIX
entry Hotel La Argentina, agency Mercado Mccann, Argentina

BEST OF CREATIVE CONTEST
entry Hotel La Argentina, agency Mercado Mccann, Argentina

BEST OF BRANDING CONTEST
entry Visible bag, agency Synthesis agency, Uzbekistan

BEST OF MARKETING SERVICES CONTEST
entry Hotel La Argentina, agency Mercado Mccann, Argentina

BEST OF MEDIA CONTEST
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand

BEST OF DIGITAL CONTEST
entry Name This Oreo, agency VML New York, USA

BEST OF CRAFT CONTEST
entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom

BEST OF MASS MEDIA CONTEST
entry Peru meets their champion, agency Tribeca Media, Peru

THE AGENCY OF THE FESTIVAL
Voskhod, Russia

BELARUSIAN AGENCY OF THE FESTIVAL
PG, Belarus

CREATIVE
F. FILM

SPECIAL PRIZE FROM CREATIVE JURY
entry Uncle KFC's Rice Bowl, agency Wolf Bkk, Thailand

F1 TV / Screens
Silver
entry Tecate Eagle, agency LePub Mexico
entry Live a life!, agency Voskhod, Russia

Bronze
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
entry THE HUNGRY LLAMA, agency LEAGAS DELANEY ITALIA
Short-list
entry New Year: The Snowman’s Adventure, agency SberMarketing, Russia

F2 Online
Gold
entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom
entry Uncle KFC's Rice Bowl, agency Wolf Bkk, Thailand
Silver
entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia

Bronze
entry Brusnika Developer. New Year Eve in a new flat, agency Voskhod, Russia
entry FUEL HATERS, agency Yell Bangkok, Thailand

Short-list
entry Make us better, agency Voskhod, Russia

F4 Pre-rolls
Gold
entry It Must Be Sting, agency Leo Thailand

Bronze
entry Diabetes hijacks ads, agency SEED, Kazakhstan

P. PRINT
P1 Print
Bronze
entry Typhoon, agency Hakuhodo International Indonesia
entry Explore Your Breast, agency Mood, Peru

P2 Publications
Gold
entry Red dragon's power., agency FCB Almaty, Kazakhstan

R. RADIO & AUDIO
R1 Radio & Streaming
Bronze
entry The voice of the city, agency Ruport, Russia
entry Tochka. Business sounds, agency Voskhod, Russia

O. OUTDOOR
O1 Billboards
Gold
entry Extra Finger Lickin' Good, agency Havas Malaysia / Arena Media & Havas Media Singapore, Malaysia

O2 Posters
Gold
entry Flooded Room, agency VML Thailand

O3 Digital screens
Silver
entry Solar boards, agency BBDO, Russia

Bronze
entry Playable Billboard, agency Grey Dubai & New York, UAE

O4 Ambient
Gold
entry The Chola Speaks, agency Brandy, Costa rica

Silver
entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand

Bronze
entry The Noise Reducing Wind Chime, agency IDEOT, South Korea
entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia
entry Visible bag, Synthesis agency, Uzbekistan

Short-list
entry Emergency SIM, agency GForce Grey, Kazakhstan

O5 Transit
Short-list
entry Passage of the Dead, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand

O6 Live Advertising & Events
Silver
entry Nonna Spies, agency Ogilvy Italy

K. INTEGRATED
K1 Omni-channel Campaign
Bronze
entry Diabetes hijacks ads, agency SEED, Kazakhstan

Short-list
entry Perfect timing, agency Republic Group, Hungary

K2 Digital Campaign
Bronze
entry The Lost Сomment, agency SEED, Kazakhstan

K3 Social & Influencer Campaign
Bronze
entry Hardcore not ded, agency Aida Pioneer, Belarus
entry Reversed Roles, agency PIMO Lebanon

Short-list
entry Serious relationships with Turkish TV series on IVI, agency Friends, Russia

K5 Brand Loyalty Campaign
Short-list
entry From Kazakhstanis to Kazakhstanis, agency Mega Media in affiliation with Ogilvy, Kazakhstan

K6 Breakthrough on a Budget
Silver
entry LIKEA, agency Memac Ogilvy, Saudi Arabia

K7 Selfpromo
Bronze
entry Cider Depressider, agency GREAT, Russia
entry PLATES WITH CHARACTER, agency Shuka Design, Russia

K8 Creative Strategy
Silver
entry Diabetes hijacks ads, agency SEED, Kazakhstan

K9 Collaboration of Brands
Gold
entry Hotel La Argentina, agency Mercado Mccann, Argentina

Bronze
entry Pyaterochka & Atomic Heart collaboration, agency Teammate, Russia

N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
Gold
entry Hotel La Argentina, agency Mercado Mccann, Argentina

Silver
entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia

Bronze
entry Hardcore not ded, agency Aida Pioneer, Belarus
entry FUEL HATERS, agency Yell Bangkok, Thailand

N2 Audio branded content
Bronze
entry Tochka. Business sounds, agency Voskhod, Russia

N3 Interactive branded content
Silver
entry School of Survival, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
entry Harpic Loocator #BeFreeToPee, agency tgthr., India

N4 Branded events
Gold
entry Mountennis, agency GForce Grey, Kazakhstan

Short-list
entry From shame to stage: Standing up for women's health, agency Much Better, Bulgaria

N5 Brand experience
Gold
entry TaoTao’s Story, agency Heaven&Hell Shanghai, China

Bronze
entry The Advanced Protector, agency &play, Bulgaria
entry The Lightchanger, agency BBDO, Russia

N7 Non-profit / charity
Bronze
entry Make Every Run Able, agency Yell Bangkok, Thailand

U. CREATIVE USE OF MEDIA
U1 TV & Other screens
Bronze
entry THE EXPERTS, agency Micidial, Italy

U2 Audio Platforms
Gold
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand

U3 Print/Outdoor
Silver
entry Solar boards, agency BBDO, Russia

U4 Ambient Media
Silver
entry Visible bag, Synthesis agency, Uzbekistan

Bronze
entry Peru meets their champion, agency Tribeca Media, Peru

U5 Events
Gold
entry Mountennis, agency GForce Grey, Kazakhstan

U7 Social Platforms
Silver
entry Live Again, agency TOPic & Loong, China

U8 Use of Channel Integration
Bronze
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia

U9 Non-profit/charity
Gold
entry UNICEF Unlockers, agency SHIFT, Slovenia

Silver
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand
entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand

FS. FILM.SECTORS
FS1 Food & Drink
Short-list
entry THE ORIGINAL, agency PHENOMENA, Lebanon

FS2 Other FMCG
Silver
entry Sabina Braless, agency SOUR Bangkok, Thailand

FS3 Consumer Durables
Gold
entry Gambol - Dare to Step, agency YDM Thailand

Bronze
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan

FS4 Automotive
Silver
entry Naughty List, agency Conill Saatchi&Saatchi, USA

FS7 Consumer Service & B2B
Silver
entry Minimizing Your Frustration, agency BBDO Bangkok, Thailand
entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia

FS9 Real estate services and development
Bronze
entry Brusnika Developer. New Year Eve in a new flat, agency Voskhod, Russia
entry Live a life!, agency Voskhod, Russia

FS10 Media / Entertainment
Gold
entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom

FS11 Film for non-profit / charity
Bronze
entry Do you think it is normal to destroy what's yours?, agency Binder, Brazil
entry The Lifeless Planet, agency Zebra Hero, Russia

PS. PRINT.SECTORS
PS2 Other FMCG
Silver
entry Red dragon's power., agency FCB Almaty, Kazakhstan

PS11 Print for non-profit / charity
Short-list
entry The Suicide Note That Saved Lives., agency Maitri Advertising Works Pvt. Ltd, India

OS. OUTDOOR.SECTORS
OS1 Food & Drink
Silver
entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia

OS6 Retail, e-commerce
Silver
entry Visible bag, Synthesis agency, Uzbekistan

OS9 Real estate services and development
Silver
entry Solar boards, agency BBDO, Russia

OS11 Outdoor for non-profit / charity
Gold
entry UNICEF Unlockers, agency SHIFT, Slovenia

Short-list
entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand

BRANDING
B1 Creation of New Brand Identity
Gold
entry Baked from flour and dreams, agency ENDY, Russia
entry Utopia Orchestra, agency ESH Gruppa, Russia

Silver
entry Victoria de Rocco, agency Dotorg branding & digital, Russia
entry Kineshma Kupecheskaya, agency Dotorg branding & digital, Russia

Bronze
entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil
entry NEW TASHKENT, Synthesis Agency, Uzbekistan

Short-list
entry Identity for Saratovskaya confectionery factory, agency Voskhod, Russia

B2 Rebrand / Refresh of an Еxisting Brand
Silver
entry Pushkin museum, agency Suprematika, Russia
entry Stone Age 2.0, agency TDI Group, Russia

Bronze
entry Silver mercury, agency Terminal Design Branding Agency, Russia

Short-list
entry the SAG level, agency Depot branding agency, Russia

B3 Promotional Printed Materials
Gold
entry Visible bag, Synthesis agency, Uzbekistan

Silver
entry Red dragon's power., agency FCB Almaty, Kazakhstan

B4 Promotional Item Design
Gold
entry Buscape, agency YDM Thailand

Bronze
entry Typeface pairing, agency lovemedo, Russia
entry Fortune cookie bag, agency OTVETDESIGN, Russia

Short-list
entry Science is the new cool. SIBUR and OLOVO have redefined the image of the modern scientist., agency Like Group, Russia

B6 Design-driven Effectiveness
Gold
entry the SAG level, agency Depot branding agency, Russia

Silver
entry Rajadamnern Immersive Muay Thai Experience, agency Brilliant & Million, Thailand
entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil

B7 Design Craft
Gold
entry Baked from flour and dreams, agency ENDY, Russia
entry Utopia Orchestra, agency ESH Gruppa, Russia

Bronze
entry CartOfFun – surrealistic potato chips, agency Depot branding agency, Russia
entry Pechorin, agency Terminal Design Branding Agency, Russia

X. PACKAGING DESIGN
X1 Packaging of foodstuffs
Gold
entry Bottle development and packaging design for premium Kazakhstani vodka Kerbez, agency PG, Belarus

Silver
entry Conilon Challenge. A limited set of drip coffee., agency Ohmybrand, Russia

Bronze
entry CartOfFun – surrealistic potato chips, agency Depot branding agency, Russia
entry Legends of the Polar Circle, agency ENDY, Russia

X2 Packaging of non-food products
Short-list
entry Mad One, agency Repina branding, Russia

PD. PRODUCT DESIGN
PD2 Lifestyle, Fashion, Leisure, Sports
Bronze
entry Alfa fashion, agency Alfa agency, Belarus
entry Trudies, agency OTVETDESIGN, Russia

Short-list
entry Solar Circle, agency OTVETDESIGN, Russia

PD3 Gadgets, Computer Equipment
Bronze
entry VOICA: Inclusive design you can feel, agency JetStyle, Russia

BD. BRAND ENVIRONMENT DESIGN
BD1 Retail
Silver
entry the SAG level, agency Depot branding agency, Russia

Short-list
entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia

BD2 Points of Sale, Comsumer Touchpoints
Silver
entry Visible bag, Synthesis agency, Uzbekistan

BD3 In-store Design
Short-list
entry Rajadamnern Immersive Muay Thai Experience, agency Brilliant & Million, Thailand

MARKETING EFFECTIVENESS
E. MARKETING EFFECTIVENESS
E1 Short-term Creative Effectiveness
Gold
entry From mother-in-law to daughter-in-law, with love, agency GForce Grey, Kazakhstan

Bronze
entry Pyaterochka & Atomic Heart collaboration, agency Teammate, Russia
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia

E2 Long-term Creative Effectiveness
Short-list
entry Hvatamba — a sale on Avito, company Avito, Russia

E3 Brand Launch/re-launch Campaign
Bronze
entry JUST LIKE YOU, agency CONTRAPUNTO / BBDO CA, Kazakhstan

E4 Breakthrough on a Budget
Silver
entry Cheers, Deivid, agency LePub Mexico
entry LIKEA, agency Memac Ogilvy, Saudi Arabia

MARKETING SERVICES
A. BRAND EXPERIENCE & ACTIVATION

SPECIAL PRIZE FOR IMPACT FROM MARKETING&DIGITAL JURY
entry The Street of Life, agency Noble Graphics, Bulgaria

A1 Channel / Medium
Silver
entry The Noise Reducing Wind Chime, agency IDEOT, South Korea
entry Live Again, agency TOPic & Loong, China

A2 Brand Experience
Silver
entry PICALENGUAS, agency WEBER SHANDWICK MEXICO /McCANN MEXICO

Bronze
entry The Advanced Protector, agency &play, Bulgaria
entry Grab The Missing, agency YDM Thailand

A3 Technology & Touchpoints
Bronze
entry Harpic Loocator #BeFreeToPee, agency tgthr., India

A4 Consumer Engagement
Bronze
entry Wishables, agency BBDO, Russia

Short-list
entry beeline's Esports Tournament “LOVE CUP”, agency RoRe Group, Russia

A5 Strategy
Silver
entry From mother-in-law to daughter-in-law, with love, agency GForce Grey, Kazakhstan

A6 Campaign
Bronze
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia

Short-list
entry Promo campaign "Dixy Dino", agency OXYGEN, Russia

A8 Retail Promotions & Competitions
Short-list
entry Promo campaign "Dixy Dino", agency OXYGEN, Russia

A10 Breakthrough on a Budget
Bronze
entry Peru meets their champion, agency Tribeca Media, Peru

A11 Non-profit / charity
Silver
entry The Street of Life, agency Noble Graphics, Bulgaria

C. PR
C1 PR Practices & Technics
Bronze
entry Explore Your Breast, agency Mood, Peru

C2 Digital & Social
Silver
entry Trigger Mug, agency Webedia KSA, Saudi Arabia

Bronze
entry The Lost Сomment, agency SEED, Kazakhstan
entry FRANCESCA CACCINI, agency TANGITY SPAIN

C3 Influencer
Short-list
entry Bill Kill, agency Human, Bulgaria

C4 Use of Events & Stunts
Gold
entry Hotel La Argentina, agency Mercado Mccann, Argentina

Bronze
entry Mountennis, agency GForce Grey, Kazakhstan

C5 Data & Strategy (moved from A3)
Silver
entry Scammer Pages, agency VML Thailand

C8 Sponsorship & Brand Partnership
Bronze
entry Peru meets their champion, agency Tribeca Media, Peru

C9 Real-time Response
Gold
entry Flooded Room, agency VML Thailand

C12 Non-profit / charity
Bronze
entry The Suicide Note That Saved Lives., agency Maitri Advertising Works Pvt. Ltd, India

Short-list
entry Football field of opportunities, agency SEED, Kazakhstan


H. DIRECT
H1 Channels
Bronze
entry The Advanced Protector, agency &play, Bulgaria
entry The Lightchanger, agency BBDO, Russia

H3 Digital & Social
Silver
entry AI or Real?, agency Next DC, Bulgaria

Bronze
entry School of Survival, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
entry LIKEA, agency Memac Ogilvy, Saudi Arabia

H5 Campaign
Bronze
entry The Meaning of Benz, agency BBDO Bangkok, Thailand
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia

H6 Breakthrough on a Budget
Bronze
entry The Lightchanger, agency BBDO, Russia
entry Prevention Unboxer, agency Inbrax, Chile

Short-list
entry Wishables, agency BBDO Moscow, Russia

H7 Non-profit / charity
Bronze
entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
entry UNICEF Unlockers, agency SHIFT, Slovenia

CS. CAMPAIGNS: SECTORS
CS1 Food & Drink
Gold
entry Extra Finger Lickin' Good, agency Havas Malaysia / Arena Media & Havas Media Singapore, Malaysia

CS4 Automotive
Short-list
entry Explore Your Breast, agency Mood, Peru

CS7 Consumer Service & B2B
Short-list
entry Bill Kill, agency Human, Bulgaria

CS9 Real estate services and development
Bronze
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia

CS10 Media / Entertainment
Gold
entry Hotel La Argentina, agency Mercado Mccann, Argentina

I. INNOVATIONS
I1 Innovations
Silver
entry Motorola Deep Connect, agency Dentsu Creative India

Bronze
entry PICALENGUAS, agency WEBER SHANDWICK MEXICO /McCANN MEXICO

CT. CREATIVITY DRIVEN TRANSFORMATION
CT1 Product Innovation
Bronze
entry Manamá: The first sand brand with a soul., agency Enredo Brand Innovation, Brazil
entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil

CT2 Business Transformation
Bronze
entry Rajadamnern Immersive Muay Thai Experience, agency Brilliant & Million, Thailand

CT3 Customer Experience
Bronze
entry Alfa kassa with voice control, agency Alfa agency, Belarus

MEDIA
V. CHANNELS
V3 Print / Outdoor
Silver
entry Extra Finger Lickin' Good, agency Havas Malaysia / Arena Media & Havas Media Singapore, Malaysia

Bronze
entry Red dragon's power., agency FCB Almaty, Kazakhstan

V4 Ambient Media
Silver
entry Emergency SIM, agency GForce Grey, Kazakhstan

Bronze
entry Visible bag, Synthesis agency, Uzbekistan

Short-list
entry Peru meets their champion, agency Tribeca Media, Peru

V5 Events
Gold
entry Mountennis, agency GForce Grey, Kazakhstan

Bronze
entry From shame to stage: Standing up for women's health, agency Much Better, Bulgaria

V6 Digital Platforms
Silver
entry Live Again, agency TOPic & Loong, China

V8 Social Platforms & Influencers
Silver
entry LIKEA, agency Memac Ogilvy, Saudi Arabia

V10 Branded content
Short-list
entry Soyuzmultfilm’s Branding Multiverse in Roblox, agency VOVA family, part of JAMI LUP, Russia

V11 Non-profit / charity
Gold
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand
entry Daily Hate, agency We Are Social, Spain

Bronze
entry Football field of opportunities, agency SEED, Kazakhstan

W. EXCELLENCE IN MEDIA
W1 Excellence in Media Insights & Strategy

Gold
entry Diabetes hijacks ads, agency SEED, Kazakhstan

Silver
entry Red dragon's power., agency FCB Almaty, Kazakhstan

W2 Excellence in Media Planning
Silver
entry Red dragon's power., agency FCB Almaty, Kazakhstan
entry The circle of baby goods driven by Huggies and Avito, agency Mediaminded, CONTENT+, Avito, Russia

M. MEDIA CAMPAIGN
M1 Integrated Campaign
Bronze
entry Avito Jobs: Your Life Experience Counts Too, company Avito Jobs, Russia
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia

Short-list
entry Garage of Our Time, agency Showrunners, Russia

M2 Low Budget Campaign
Gold
entry LIKEA, agency Memac Ogilvy, Saudi Arabia

Short-list
entry Cheerful kvass, agency Salmon, Belarus

M4 Non-profit / charity
Silver
entry The Street of Life, agency Noble Graphics, Bulgaria

Bronze
entry Invisible Child, agency LOGA BIGA, Belarus

DIGITAL
D. DIGITAL
D1 Websites
Short-list
entry The Foreign Crossword, agency Next DC, Bulgaria

D2 Interactive projects
Short-list
entry Come to the trees!, agency Yandex, Russia

D3 Pre-rolls
Short-list
entry Diabetes hijacks ads, agency SEED, Kazakhstan

D5 Digital Campaign
Silver
entry AI or Real?, agency Next DC, Bulgaria

Bronze
entry The Lost Сomment, agency SEED, Kazakhstan

D6 Native Advertising
Bronze
entry Not scary bloody stories., agency FCB Almaty, Kazakhstan

D8 Use of Artificial Intelligence
Silver
entry Flooded Room, agency VML Thailand

D9 From Online to Offline Projects
Bronze
entry FRANCESCA CACCINI, agency TANGITY SPAIN
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia

D12 Non-profit / charity
Silver
entry Drop the Toy, agency TrendFox, What if Semin?, Russia

Bronze
entry A planet unfit for life., agency Realweb, DIDENOK TEAM, ZEBRA HERO, Russia

G. MOBILE
G2 Apps
Bronze
entry Harpic Loocator #BeFreeToPee, agency tgthr., India

G5 Activation by location / Voice activation
Gold
entry Name This Oreo, agency VML New York, USA

Silver
entry Grab The Missing, agency YDM Thailand, Thailand

Bronze
entry Live Again, agency TOPic & Loong, China


SI. SOCIAL & INFLUENCER
SI1 Social Campaigns
Bronze
entry The Lost Сomment, agency SEED, Kazakhstan
entry LIKEA, agency Memac Ogilvy, Saudi Arabia (moved from SI2)

SI2 Co-creation & Users Generated Content
Bronze
entry Not scary bloody stories., agency FCB Almaty, Kazakhstan

SI3 Real-time Response
Silver
entry Cheers, Deivid, agency LePub Mexico

SI4 Influencer Campaign
Short-list
entry The Greatness Gateway Grip, agency Brilliant & Million, Thailand

SI7 Non-profit/Charity
Bronze
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand

T. CREATIVE DATA
T1 Data-enhanced Creativity
Silver
entry KNOCK TURN, agency Dentsu East Japan

T3 Data storytelling
Silver
entry Scammer Pages, agency VML Thailand

T5 Social Data & Insight
Bronze
entry Not scary bloody stories., agency FCB Almaty, Kazakhstan

CRAFT
J. FILM CRAFT
J1 Direction
Gold
entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom

Bronze
entry Naughty List, agency Conill Saatchi&Saatchi, USA
entry TATE – Symphony of Hospitality, agency The Clients, Russia
entry Tochka. Change your work, agency Voskhod, Russia

Short-list
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan

J2 Script
Silver
entry Do you think it is normal to destroy what's yours?, agency Binder, Brazil

Bronze
entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia

Short-list
entry Tochka. Change your work, agency Voskhod, Russia

J3 Art Direction
Gold
entry Tochka. Change your work, agency Voskhod, Russia

Silver
entry Imperfect manifesto, agency SEED, Kazakhstan

Bronze
entry THE HUNGRY LLAMA, agency LEAGAS DELANEY ITALIA
entry Ours, like we all are, agency RoRe Group, Russia

Short-list
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan

J4 Cinematography
Silver
entry Tochka. Change your work, agency Voskhod, Russia

Bronze
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan

Short-list
entry Movement Inspires Ideas, agency BBDO, Russia
entry Speak about fish, agency Friends, Russia

J5 Editing
Silver
entry Great works of art, company Friday! TV Channel, Russia

Bronze
entry Imperfect manifesto, agency SEED, Kazakhstan
entry Make us better, agency Voskhod, Russia

J6 Use of Music & Sound Design
Silver
entry Ours, like we all are, agency RoRe Group, Russia
entry TATE – Symphony of Hospitality, agency The Clients, Russia

Short-list
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan

J7 Animation
Silver
entry The Lifeless Planet, agency Zebra Hero, Russia

Bronze
entry Privet from Mars! Birchpunk in Tanks Blitz, agency LestaGames Line, part of Lesta Games group of companies., Russia

J8 Visual effects
Gold
entry Tecate Eagle, agency LePub Mexico

Silver
entry Tochka. Change your work, agency Voskhod, Russia

Bronze
entry New Year: The Snowman’s Adventure, agency SberMarketing, Russia

Y. PRINT & OUTDOOR CRAFT
Y1 Typography
Silver
entry Stone Age 2.0, agency TDI Group, Russia

Y2 Art Direction
Silver
entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia

Bronze
entry Stone Age 2.0, agency TDI Group, Russia

Y3 Illustration
Bronze
entry Stone Age 2.0, agency TDI Group, Russia

Y4 Photography
Bronze
entry Ask Search with Neuro, agency soup team, Russia


Z. EXCELLENCE IN RADIO & AUDIO
Z1 Excellence in Radio & Audio
Gold
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand

Short-list
entry The DoggoSongs by Alice, agency Yandex Creative Studio 7.47, Russia

MASS MEDIA CONTEST
L. COMMUNICATION
L1 Film
Silver
entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan

Bronze
entry Sabina Braless, agency SOUR Bangkok, Thailand

L2 Print&Outdoor
Gold
entry Flooded Room, agency VML Thailand

Silver
entry Extra Finger Lickin' Good, agency Havas Malaysia / Arena Media & Havas Media Singapore, Malaysia

Bronze
entry The Noise Reducing Wind Chime, agency IDEOT, South Korea

L3 Radio&Audio
Bronze
entry Turning a campaign into a youth movement, agency emg, Russia

L4 Branded Content
Gold
entry Bill Kill, agency Human, Bulgaria

Silver
entry The Lightchanger, agency BBDO, Russia

Bronze
entry Red dragon's power., agency FCB Almaty, Kazakhstan
entry Peculiarities of the National Off-Roading, agency Panda Digital, Russia

L5 Use of Humor in Advertising
Gold
entry Sabina Braless, agency SOUR Bangkok, Thailand

Silver
entry Gambol - Dare to Step, agency YDM Thailan

L6 Communication Design
Gold
entry Mūl Secrets – Deep Rooted Wellness, agency Yellow, India

Silver
entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil

Bronze
entry 'Enjoy Your Discoveries’ Calendar, agency LOGA BIGA, Belarus
entry Kineshma Kupecheskaya, agency Dotorg branding & digital, Russia

L7 Packaging Design
Gold
entry Bottle development and packaging design for premium Kazakhstani vodka Kerbez, agency PG, Belarus

Silver
entry Powerful Numbers, agency Brama Branding, Belarus

MD. DIGITAL & MOBILE
MD2 Mobile Tools
Silver
entry Scammer Pages, agency VML Thailand

MD3 Digital & Mobile Campaign
Silver
entry Anti-Stress Smile, agency SERVICEPLAN, Russia

MD4 Social & Influencer Campaign
Gold
entry Influencer and social media support as part of the Avito x Naked Heart Foundation collaboration: Rain Man., company Avito, Russia

Silver
entry PROSTOR Sounds of creativity, agency Park Production / reev Moscou, Russia
entry Professions lab, agency Re-ev Moscou / Blacklight, Russia

Bronze
entry Hardcore not ded, agency Aida Pioneer, Belarus
entry Reversed Roles, agency PIMO Lebanon

Short-list
entry SKY Tok, agency Tandem Network, Kenya

MA. REACH
MA1 Brand Experience & Activation
Silver
entry Live Again, agency TOPic & Loong, China
Bronze
entry From shame to stage: Standing up for women’s health, agency Much Better, Bulgaria
entry Nowruz. The holidays start with a ride, agency Yandex Magic Camp, Russia

MA2 PR
Gold
entry Peru meets their champion, agency Tribeca Media, Peru

Silver
entry Hotel La Argentina, agency Mercado Mccann, Argentina

MA3 Direct
Gold
entry When the dream comes true, agency Alfa agency, Belarus

Silver
entry LIKEA, agency Memac Ogilvy, Saudi Arabia

Bronze
entry Wishables, agency BBDO, Russia

MA4 Use of Media
Short-list
entry Digital transformation: how FSK changed the rules of the game for TV, agency Proximity Media (Media Direction Group), Russia

MK. INTEGRATED CAMPAIGNS
MK1 Omni-channel Campaign
Gold
entry Make us better, agency Voskhod, Russia

Bronze
entry “It all starts with L” Advertising Campaign, agency Original People, Belarus

MK2 Brand Launch / Re-launch Campaign
Gold
entry Rebranding by Other Rules: From Tele2 to T2, agency McCann Moscow, Russia

Silver
entry Yandex Go Rebranding: From Taxi to Super App, agency Yandex Magic Camp, Russia

MK3 Brand Loyalty Campaign
Silver
entry 10 Years: Rakhmet from the CEO, agency Ogilvy (creative agency), Russia

Bronze
entry Pattern like a russian, agency RoRe Group, Russia

MK4 Breakthrough on a Budget
Bronze
entry Cheerful kvass, agency Salmon, Belarus
entry Hip Hop World Championship 2024, agency People Media MKD, Macedonia

MK5 Selfpromo
Silver
entry New Year’s congratulatory dictation from RoRe Group, agency RoRe Group, Russia

MK6 Creative Strategy
Silver
entry JUST LIKE YOU, agency CONTRAPUNTO / BBDO CA, Kazakhstan

MK7 Collaboration of Brands
Bronze
entry Pyaterochka & Atomic Heart collaboration, agency Teammate, Russia

S. CHANGE FOR GOOD. BRANDS
S1 Health & Safety

SPECIAL PRIZE FROM MASS MEDIA JURY
entry RED DAY OFF, agency TUTKOVBUDKOV, Russia

Gold
entry RED DAY OFF, agency TUTKOVBUDKOV, Russia

Silver
entry Invisible Child, agency LOGA BIGA, Belarus

Bronze
entry The premiere of “SPIKING”, agency Mega Media in affiliation with Ogilvy, Kazakhstan
entry Explore Your Breast, agency Mood, Peru

Short-list
entry Visible bag, Synthesis agency, Uzbekistan

S2 Environment
Silver
entry Let's trade notebooks, agency Alfa agency, Belarus

Bronze
entry Lay's Eco Project "Pack for pumping", agency OJ Group, Belarus

S3 Gender Equality
Gold
entry Harpic Loocator #BeFreeToPee, agency tgthr., India

Silver
entry Reversed Roles, agency PIMO Lebanon

S4 Social Projects
Gold
entry PICALENGUAS, agency WEBER SHANDWICK MEXICO /McCANN MEXICO

Silver
entry No matter how they say, agency Friends, Russia

Bronze
entry Buscape, agency YDM Thailand

S5 Prosperity
Silver
entry FRANCESCA CACCINI, agency TANGITY SPAIN

S6 Other Projects
Bronze
entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia

SN. CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT
SN1 Health & Safety
Silver
entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
entry The Street of Life, agency Noble Graphics, Bulgaria

SN4 Social Projects
Silver
entry UNICEF Unlockers, agency SHIFT, Slovenia

Bronze
entry Do you think it is normal to destroy what's yours?, agency Binder, Brazil

SN5 Prosperity
Gold
entry Football field of opportunities, agency SEED, Kazakhstan

SN6 Other Projects
Gold
entry Black Pet Friday, agency DDB Romania, Romania

Победители Фестиваля White Square 2025 будут широко представлены в индустриальных СМИ и социальных сетях по всему миру. Публикации играют важную роль в продвижении агентств и лучших идей в международном креативном сообществе, способствуя обмену опытом и вдохновению среди профессионалов отрасли разных стран.