Ассоциация Коммуникационных и Маркетинговых Агентств Беларуси
ОБЪЯВЛЕНЫ ПОБЕДИТЕЛИ ФЕСТИВАЛЯ БЕЛЫЙ КВАДРАТ 2024
Международный Фестиваль креативности Белый Квадрат / White Square, который известен в креативном сообществе по всему миру, объявил победителей 2024, среди них есть бренды и агентства их Беларуси.
Фестиваль высоко ценит креативные идеи и людей в индустрии, разделяет принципы социально-ответственного маркетинга, миролюбия и общечеловеческие ценности, демонстрирует лучшие идеи, реализованное агентствами и брендами, в том числе, идеи, которые способствуют развитию индустрии и изменению мира к лучшему.
В конкурсной программе Фестиваля White Square 2024 приняли участие 1115 работ из более чем 35-ти стран Европы, СНГ, Северной и Латинской Америки, региона MENA, Азии, Китая и других. Конкурсные проекты Фестиваля White Square 2024 оценивали шесть составов международного жюри, в которые вошли профессионалы с мировым признанием в сфере креатива и коммуникаций, обладатели множества индустриальных наград и опыта судейства престижных фестивалей креативности и эффективности по всему миру. Гран-при Фестиваля определил состав Высокого жюри, в который вошли Председатели жюри всех основных составов.
Уровень судейства Фестиваля соответствовал высочайшим международным стандартам индустрии коммуникаций, была задана высокая планка критериев и отбора конкурсных работ, а высокая конкуренция и небольшое количество присужденных призовых мест делают награды Фестиваля еще более ценными и желанными для участников.
Состав жюри и оргкомитет Фестиваля поздравляют призеров и победителей и надеются, что идеи, отмеченные на Фестивале White Square 2024, станут источником вдохновения на развитие и инновации в креативной индустрии!
Победители Фестиваля White Square 2024:
GRAND PRIX
entry A soup to remember, agency Bruketa&Žinić&Grey, Croatia
entry Not very Sweet, agency Ogilvy Bangkok, Thailand
THE AGENCY OF THE FESTIVAL
Seed, Kazakhstan
BELARUSIAN AGENCY OF THE FESTIVAL
Salmon Graphics, Belarus
CREATIVE
F. FILM
F1 TV / Screens
Silver
entry Not Very Sweet, agency Ogilvy Bangkok, Thailand
Bronze
entry A Hidden Nation, agency Stargazer, Uzbekistan
Short-list
entry Patio, agency Voskhod, Russia
entry Tochka. Change and make changes, agency Voskhod, Russia
F2 Online
Bronze
entry She Can!, agency FCB Artgroup Almaty, Kazakhstan
entry Museum of Extinct Mobility, agency Webedia, Saudi Arabia
Short-list
entry MTS - Peer, agency Mosaic, Russia
P. PRINT
P1 Print
Silver
entry Helping Reduce Food Waste Since 1869, agency Fitzroy, Netherlands
R. RADIO & AUDIO
R1 Radio & Streaming
Gold
entry FWD Singing Bus, agency GREYnJ United, Thailand
O. OUTDOOR
O2 Posters
Short-list
entry THE ADS THAT YOU CAN KICK, agency FLASH BOMBER, Thailand
O4 Ambient
Silver
entry The Worlds Largest & Cleanest Billboard, agency Fitzroy, Netherlands
Bronze
entry COOL STORE, Synthesis Advertising Agency, Uzbekistan
Short-list
entry Klek Shot, agency Next DC, Bulgaria
entry The Beer Skating Rink, agency Soda, Russia
O6 Live Advertising & Events
Bronze
entry EYEBAGS PRIVILEGE, agency Youngster BKK, Thailand
Short-list
entry Klek Shot, agency Next DC, Bulgaria
entry Quality sells, agency Voskhod, Russia
K. INTEGRATED
K1 Omni-channel Campaign
Bronze
entry Wrong Labelling, agency Cohn & Jansen, Romania
entry What a year, agency Voskhod, Russia
Short-list
entry Meet Lay's in Kazakh style!, agency BBDO CA, Kazakhstan
K4 Brand Launch / Re-launch Campaign
Silver
entry Decrete, agency Felicidad Collective, Spain
Short-list
entry Wrong Labelling, agency Cohn & Jansen, Romania
K5 Brand Loyalty Campaign
Silver
entry Postcodes of Origin, agency Thinkerbell, Australia
Bronze
entry Meet Lay's in Kazakh style!, agency BBDO CA, Kazakhstan
Short-list
entry THE UNEXPECTED FACADES, agency TBWA\Central Asia & Caucasus, Kazakhstan
K6 Breakthrough on a Budget
Short-list
entry Quality sells, agency Voskhod, Russia
K8 Creative Strategy
Short-list
entry Wrong Labelling, agency Cohn & Jansen, Romania
entry The unavailable drop, agency Seed, Kazakhstan
K9 Collaboration of Brands
Bronze
entry White Suits Girls, agency Endorphin, Azerbaijan
entry A Hidden Nation, agency Stargazer, Uzbekistan
K10 Non-profit / charity campaign
Bronze
entry The unavailable drop, agency Seed, Kazakhstan
Short-list
entry The Disappearing Logo, agency Thinkerbell, Australia
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
Silver
entry Journey to Yourself, agency Zebra Hero, Russia
N5 Brand experience
Short-list
entry The Guardian Toad, agency VML Peru
N6 Brand Integration & Sponsorships/Partnerships
Gold
entry Postcodes of Origin, agency Thinkerbell, Australia
Bronze
entry Nobody Delivers Faster, agency White Rabbit Budapest, Hungary
N7 Non-profit / charity
Bronze
entry Stop Elepains, agency Dentsu Creative Thailand
U. CREATIVE USE OF MEDIA
U3 Print/Outdoor
Bronze
entry Quality sells, agency Voskhod, Russia
U4 Ambient Media
Gold
entry The Worlds Largest & Cleanest Billboard, agency Fitzroy, Netherlands
Bronze
entry Ballet Storefronts, agency WNM.Digital, Russia
Short-list
entry THE UNEXPECTED FACADES, agency TBWA\Central Asia & Caucasus, Kazakhstan
U6 Digital & Mobile Platforms
Bronze
entry Don't Delete Menu, agency VML, United States of America
U9 Non-profit/charity
Silver
entry Stay tuned, agency Voskhod, Russia
Short-list
entry Stop Elepains, agency Dentsu Creative Thailand
FS. FILM.SECTORS
FS1 Food & Drink
Silver
entry Not Very Sweet, agency Ogilvy Bangkok, Thailand
Short-list
entry What will people say?, Synthesis advertising agency, Uzbekistan
FS6 Retail, e-commerce
Gold
entry The Air Drummer, agency Wolf BKK, Thailand
FS9 Media / Entertainment
Short-list
entry Movement Is The Start, agency Webedia, Saudi Arabia
OS. OUTDOOR.SECTORS
OS1 Food & Drink
Gold
entry Helping Reduce Food Waste Since 1869, agency Fitzroy, Netherlands
OS3 Consumer Durables
Silver
entry COOL STORE, Synthesis Advertising Agency, Uzbekistan
BRANDING
B. COMMUNICATION DESIGN
B1 Creation of New Brand Identity
Gold
entry Preobrazhenie, agency Dotorg branding & digital, Russia
entry The Disappearing Logo, agency Thinkerbell, Australia
Bronze
entry AppBazar - a bright new app store for android devices, agency CreativePeople, Russia
entry Sreda, agency Suprematika, Russia
entry Lev Borodinsky, agency Suprematika, Russia
entry Kungur Identity, agency Voskhod, Russia
Short-list
entry VIVAT sailing, agency DDVB, Russia
entry Coredinals. Create new brand identity for the international community of cybersecurity specialists, agency ENDY, Russia
entry BAUM, agency Ermolaev Bureau, Russia
entry Holdmark, agency OTVETDESIGN, Russia
entry Logo and identity for apartment repair service, agency Voskhod, Russia
B2 Rebrand / Refresh of an Еxisting Brand
Silver
entry The Subbota Theater's identity, agency Voskhod, Russia
Bronze
entry New breath of Gorodetskaya Painting, agency Depot branding agency, Russia
entry Film Studio Identity, agency Voskhod, Russia
Short-list
entry Rebranding - Gay Odin, agency Antville, Italy
entry Break for Asia. Rebranding and creation of an unified identity for the Ded Ho bistro chain franchise, agency ENDY, Russia
entry Finn Flare, agency Suprematika, Russia
B3 Promotional Printed Materials
Bronze
entry The Subbota Theater's identity, agency Voskhod, Russia
Short-list
entry NL International Brand Identity, agency Voskhod, Russia
entry Film Studio Identity, agency Voskhod, Russia
B4 Promotional Item Design
Bronze
entry Deadline, agency OTVETDESIGN, Russia
Short-list
entry Meet Lay's in Kazakh style!, agency BBDO CA, Kazakhstan
entry The Brick Trophy, agency Cheil Worldwide Kazakhstan
B5 Brand Environment & Experience Design
Silver
entry Yandex Go. Focusing on tradition, agency Yandex Magic Camp, Russia
B7 Design Craft
Silver
entry Illan Gifts website, agency OTVETDESIGN, Russia
Bronze
entry HERBARUS, agency DDVB, Russia
entry El caramel, agency Salmon Graphics, Belarus
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
Silver
entry Italian classic, agency Depot branding agency, Russia
entry Trollmeister packaging design, agency PG Brand Reforming, Belarus
entry El caramel, agency Salmon Graphics, Belarus
Bronze
entry Rebranding - Gay Odin, agency Antville, Italy
Short-list
entry Epica Flavorite, agency Design Department, Russia
entry Bread factory "Standart", agency Stolzman & Katz, Russia
entry You Only Live Twice, agency Svoe mnenie, Russia
X2 Packaging of non-food products
Silver
entry Wellement. The philosophy of unique, agency Depot branding agency, Russia
entry Wellbee as a bee, agency ohmybrand, Russia
Bronze
entry Packaging design for the Lambro premium shower drains, agency PG Brand Reforming, Belarus
Q. DIGITAL & INTERACTIVE DESIGN
Q1 Website design
Bronze
entry Stay tuned, agency Voskhod, Russia
Q4 Design of virtual promo-tools
Short-list
entry Immersive Angle installation with naked eye effect for MTS B2B products, agency Studio Akademia, Russia
PD. PRODUCT DESIGN
PD2 Lifestyle, Fashion, Leisure, Sports
Silver
entry Stop Elepains, agency Dentsu Creative Thailand
Bronze
entry Mercury Retrograde, agency OTVETDESIGN, Russia
BD. BRAND ENVIRONMENT DESIGN
BD4 Exhibitions and Events
Short-list
entry WINE VISION BY OPEN BALKAN 2.0, agency M2Communications d.o.o., Serbia
MARKETING EFFECTIVENESS
E. MARKETING EFFECTIVENESS
E1 Short-term Creative Effectiveness
Gold
entry Wrong Labelling, agency Cohn & Jansen, Romania
Short-list
entry Guinness recommends!, agency Ruport, Russia
entry The Bread That Sold the Beer, agency TDI GROUP CA (Holding Wunder/TDI), Kazakhstan
entry Quality sells, agency Voskhod, Russia
E3 Brand Launch/re-launch Campaign
Gold
entry Wrong Labelling, agency Cohn & Jansen, Romania
E4 Breakthrough on a Budget
Silver
entry The unavailable drop, agency Seed, Kazakhstan
Bronze
entry ‘The Loodles’, my favorite cartoon!, Souzmultfilm, Russia
Short-list
entry THE UNEXPECTED FACADES, agency TBWA\Central Asia & Caucasus, Kazakhstan
MARKETING SERVICES
A. BRAND EXPERIENCE & ACTIVATION
A1 Channel / Medium
Short-list
entry Sala Cockpit, agency CJ WORX, Thailand
A2 Brand Experience
Bronze
entry A soup to remember, agency Bruketa&Žinić&Grey, Croatia
entry The Worlds Largest & Cleanest Billboard, agency Fitzroy, Netherlands
entry Workbooks with cheat-prompts, agency Yandex Creative Studio "7.47", Russia
entry EYEBAGS PRIVILEGE, agency Youngster BKK, Thailand
A4 Consumer Engagement
Bronze
entry The National Sport of Kazakhstan, agency GForce, Kazakhstan
A5 Strategy
Short-list
entry THE ADS THAT YOU CAN KICK, agency FLASH BOMBER, Thailand
A7 Customer Retail / In-store Experience
Silver
entry The Art of Beauty, agency AKQA Shanghai, China
A9 Sponsorship & Brand Partnership
Gold
entry Postcodes of Origin, agency Thinkerbell, Australia
A11 Non-profit / charity
Bronze
entry Stay tuned, agency Voskhod, Russia
C. PR
C1 PR Practices & Technics
Gold
entry The Impossible Film School, agency DDB Budapest, Hungary
C6 Campaign
Silver
entry The unavailable drop, agency Seed, Kazakhstan
C8 Sponsorship & Brand Parnership
Bronze
entry FWD Singing Bus, agency GREYnJ United, Thailand
C9 Real-time Response
Short-list
entry BUREKUNA, agency AGENCIJA 101 d.o.o., Slovenia
C10 Breakthrough on a Budget
Silver
entry The unavailable drop, agency Seed, Kazakhstan
entry The Beer Skating Rink, agency Soda, Russia
C11 Non-profit / charity
Gold
entry The unavailable drop, agency Seed, Kazakhstan
Bronze
entry Stop Elepains, agency Dentsu Creative Thailand
entry Fixing the bAIs, agency Mullenlowe MENA, United Arab Emirates
H. DIRECT
H2 Data
Silver
entry Don't Delete Menu, agency VML, United States of America
H6 Breakthrough on a Budget
Bronze
entry Delivery Club Sticker pack, agency Instinct, Russia
CS. CAMPAIGNS: SECTORS
CS1 Food & Drink
Gold
entry Nobody Delivers Faster, agency White Rabbit Budapest, Hungary
Short-list
entry The Bread That Sold the Beer, agency TDI GROUP CA (Holding Wunder/TDI), Kazakhstan
CS10 Non-profit/Charity
Gold
entry The unavailable drop, agency Seed, Kazakhstan
Silver
entry Stop Elepains, agency Dentsu Creative Thailand
I. INNOVATIONS
I1 Innovations
Silver
entry The Art of Beauty, agency AKQA Shanghai, China
CT. CREATIVITY DRIVEN TRANSFORMATION
CT1 Product Innovation
Gold
entry The Guardian Toad, agency VML Peru
Silver
entry THE CUPBOARD TO FIGHT FOOD WASTE, agency Dentsu Creative Thailand
CT2 Business Transformation
Bronze
entry Decrete, agency Felicidad Collective, Spain
MEDIA
V. CHANNELS
V1 TV & Other Screens
Bronze
entry The Magic of Pink, agency OMD Media Direction / FUSE Media Direction Group, Russia
V2 Audio Platforms
Gold
entry FWD Singing Bus, agency GREYnJ United, Thailand
V3 Print / Outdoor
Silver
entry Quality sells, agency Voskhod, Russia
V4 Ambient Media
Bronze
entry Ballet Storefronts, agency WNM.Digital, Russia
V6 Digital Platforms
Bronze
entry “Stranger Scenes”: The Series of Stories in the Tinkoff Banking App, agency Blacklight, Russia
V10 Branded content
Silver
entry “Stranger Scenes”: The Series of Stories in the Tinkoff Banking App, agency Blacklight, Russia
V11 Non-profit / charity
Gold
entry The unavailable drop, agency Seed, Kazakhstan
Silver
entry GastarbAIter, agency AGENCIJA 101 d.o.o., Slovenia
entry The Captive Radio, agency Cheil Centrade, Romania
entry Fixing the bAIs, agency Mullenlowe MENA, United Arab Emirates
W. EXCELLENCE IN MEDIA
W3 Excellence in Media Engagement
Bronze
entry THE UNEXPECTED FACADES, agency TBWA\Central Asia & Caucasus, Kazakhstan
W7 Non-profit / charity
Gold
entry The unavailable drop, agency Seed, Kazakhstan
M. MEDIA CAMPAIGN
M1 Integrated Campaign
Bronze
entry Insight Icebreaker, agency //BM agency / Brandy.Studio / Digital Stories, Russia
M2 Low Budget Campaign
Gold
entry The unavailable drop, agency Seed, Kazakhstan
Silver
entry The Beer Skating Rink, agency Soda, Russia
M3 Influencer Campaign
Bronze
entry TOILET BLOGGERS, agency FCB Artgroup Tashkent, Uzbekistan
DIGITAL
D. DIGITAL
D1 Websites
Silver
entry Stay tuned, agency Voskhod, Russia
Short-list
entry Keeping creativity in motion since two thousand two, agency GRAPE, Russia
D2 Interactive projects
Short-list
entry Status placement, agency Joint Stock Company “BBDO”, Russia
D6 Native Advertising
Silver
entry Nobody Delivers Faster, agency White Rabbit Budapest, Hungary
D7 Branded tech and innovations
Bronze
entry The Art of Beauty, agency AKQA Shanghai, China
D8 Use of Artificial Intelligence
Silver
entry Fixing the bAIs, agency Mullenlowe MENA, United Arab Emirates
D9 From Online to Offline Projects
Silver
entry Workbooks with cheat-prompts, agency Yandex Creative Studio "7.47", Russia
Bronze
entry The Art of Beauty, agency AKQA Shanghai, China
D10 UX/UI
Short-list
entry Resol — the new UI/UX of self-service checkouts, agency CreativePeople, Russia
D12 Non-profit / charity
Silver
entry GastarbAIter, agency AGENCIJA 101 d.o.o., Slovenia
Short-list
entry Banner that need help, agency Marvelous, Russia
G. MOBILE
G2 Apps
Silver
entry THE CUPBOARD TO FIGHT FOOD WASTE, agency Dentsu Creative Thailand
entry Don't Delete Menu, agency VML, United States of America
G4 AR / VR / 360º videos
Short-list
entry Magnat - 360° Pleasure, agency Seed, Kazakhstan
SI. SOCIAL & INFLUENCER
SI2 Co-creation & Users Generated Content
Silver
entry Postcodes of Origin, agency Thinkerbell, Australia
SI4 Influencer Campaign
Silver
entry Nobody Delivers Faster, agency White Rabbit Budapest, Hungary
SI5 Targeted Communication
Silver
entry Nobody Delivers Faster, agency White Rabbit Budapest, Hungary
Bronze
entry The National Sport of Kazakhstan, agency GForce, Kazakhstan
T. CREATIVE DATA
T1 Data-enhanced Creativity
Gold
entry Fixing the bAIs, agency Mullenlowe MENA, United Arab Emirates
Silver
entry Don't Delete Menu, agency VML, United States of America
CRAFT
J. FILM CRAFT
J1 Direction
Gold
entry The Air Drummer, agency Wolf BKK, Thailand
Silver
entry Antidepressant, agency SERVICEPLAN RUSSIA, Russia
entry Patio, agency Voskhod, Russia
Bronze
entry What will people say?, Synthesis advertising agency, Uzbekistan
Short-list
entry MTBank. Inspire to live, agency Aida Pioneer, Belarus
entry questions never end, agency Leagas Delaney, Italy
J2 Script
Silver
entry The Air Drummer, agency Wolf BKK, Thailand
Bronze
entry Antidepressant, agency SERVICEPLAN RUSSIA, Russia
entry Because life can be engineered, agency Voskhod, Russia
J3 Art Direction
Silver
entry MTS — Peer, agency Mosaic and Petrick animation studio, Russia
Bronze
entry Love&Peach, agency Aida Pioneer, Belarus
entry Museum Of Extinct Mobility, agency Webedia, Saudi Arabia
Short-list
entry Antidepressant, agency SERVICEPLAN RUSSIA, Russia
J4 Cinematography
Bronze
entry What will people say?, Synthesis advertising agency, Uzbekistan
entry Charchamang (Don't get tired), Synthesis advertising agency, Uzbekistan
J5 Editing
Bronze
entry Project Midnight, Friday! TV Channel, Russia
J6 Use of Music & Sound Design
Silver
entry Fantastico - Abandoned, agency HUMAN, Bulgaria
entry What will people say?, Synthesis advertising agency, Uzbekistan
Short-list
entry Love&Peach, agency Aida Pioneer, Belarus
J7 Animation
Silver
entry MTS – Coeval, agency Mosaic, Russia
J8 Visual effects
Bronze
entry New Yandex Browser, agency Yandex Creative Studio "7.47, Russia
Y. PRINT & OUTDOOR CRAFT
Y2 Art Direction
Short-list
entry HEADlature, agency BBDO CA, Kazakhstan
Y3 Illustration
Bronze
entry BEAUTY OF AUTHENTICITY, agency SERVICEPLAN RUSSIA, Russia
MASS MEDIA CONTEST
L. COMMUNICATION
SPECIAL PRIZE FROM MASS MEDIA JURY
entry A soup to remember, agency Bruketa&Žinić&Grey, Croatia
L1 Film
Gold
entry Charchamang (Don't get tired), Synthesis advertising agency, Uzbekistan
Silver
entry A Hidden Nation, agency Stargazer, Uzbekistan
entry The Air Drummer, agency Wolf BKK, Thailand
Bronze
entry Toyota – Beyond Zero, Pass The Baton, agency Passion Pictures Bangkok Co. Ltd, Thailand
entry Hon_My_Home, agency Phenomena Creative Boutique, Lebanon
entry Billie Jean King: To making history, together, agency We Are Social, Australia
Short-list
entry Keramin moments, agency Aida Pioneer, Belarus
entry What will people say?, Synthesis advertising agency, Uzbekistan
entry Journey to Yourself, agency Zebra Hero, Russia
L2 Print&Outdoor
Gold
entry THE ADS THAT YOU CAN KICK, agency FLASH BOMBER, Thailand
entry Klek Shot, agency Next DC, Bulgaria
Silver
entry Sala Cockpit, agency CJ WORX, Thailand
L4 Branded Content
Gold
entry Workbooks with cheat-prompts, agency Yandex Creative Studio "7.47", Russia
Bronze
entry THE UNEXPECTED FACADES, agency TBWA\Central Asia & Caucasus, Kazakhstan
L5 Use of Humor in Advertising
Gold
entry The Air Drummer, agency Wolf BKK, Thailand
Silver
entry Meet Lay's Sarkyt!, agency BBDO CA, Kazakhstan
entry Not Very Sweet, agency Ogilvy Bangkok, Thailand
Bronze
entry Don't mixed up, agency Zebra Hero, Russia
L6 Communication Design
Gold
entry Yandex Go. Focusing on tradition, agency Yandex Magic Camp, Russia
Silver
entry New breath of Gorodetskaya Painting, agency Depot branding agency, Russia
Short-list
entry Northern Lights, agency kemliva, Poland
entry Islamic Solidarity Sports Islamic Solidarity Sports Association Rebrand, agency The Bold Group, Saudi Arabia
L7 Packaging Design
Gold
entry A soup to remember, agency Bruketa&Žinić&Grey, Croatia
Silver
entry ABS on the body, agency Salmon Graphics, Belarus
Bronze
entry Bread factory "Standart", agency Stolzman & Katz, Russia
MD. DIGITAL & MOBILE
MD1 Digital Tools
Silver
entry Sber. REV-AI-VED ART, agency Mosaic, Russia
Bronze
entry The Art of Beauty, agency AKQA Shanghai, China
MD2 Mobile Tools
Gold
entry Don't Delete Menu, agency VML, United States of America
Silver
entry The Next Enemy Plants, agency DIFFERENT, Italy
Short-list
entry VALERA. The world's first AI drinking buddy, agency //BM Agency / Digital Stories, Russia
MD3 Digital & Mobile Campaign
Bronze
entry Museum of extinct mobility, agency Webedia, Saudi Arabia
MD4 Social & Influencer Campaign
Silver
entry casa ghali, agency h48, Italy
MA. REACH
MA1 Brand Experience & Activation
Gold
entry A soup to remember, agency Bruketa&Žinić&Grey, Croatia
entry Klek Shot, agency Next DC, Bulgaria
Silver
entry BUREKUNA, agency AGENCIJA 101 d.o.o., Slovenia
Bronze
entry EYEBAGS PRIVILEGE, agency Youngster BKK, Thailand
MA2 PR
Silver
entry The Impossible Film School, agency DDB Budapest, Hungary
MA3 Direct
Gold
entry Aroma Calendar, Alfa Agency, Belarus
Silver
entry The National Sport of Kazakhstan, agency GForce, Kazakhstan
MA4 Use of Media
Short-list
entry “DAD”ICATED CATALOG, agency getbob, Belarus
MK. INTEGRATED CAMPAIGNS
MK2 Brand Launch / Re-launch Campaign
Gold
entry Wrong Labelling, agency Cohn & Jansen, Romania
Short-list
entry The Social Fast Food Petition, agency Brilliant & Million, Thailand
MK3 Brand Loyalty Campaign
Short-list
entry Beer "Kozel", agency Salmon Graphics, Belarus
MK4 Breakthrough on a Budget
Bronze
entry Guinness recommends!, agency Ruport, Russia
entry The unavailable drop, agency Seed, Kazakhstan
MK5 Selfpromo
Bronze
entry Despite All Challenges, agency Phenomena Creative Boutique, Lebanon
MK6 Creative Strategy
Short-list
entry THE COMMONS’ MONEY, agency FCB Artgroup Tashkent, Uzbekistan
MK7 Collaboration of Brands
Silver
entry A Hidden Nation, agency Stargazer, Uzbekistan
S. CHANGE FOR GOOD. BRANDS
S1 Health & Safety
Gold
entry FWD Singing Bus, agency GREYnJ United, Thailand
Bronze
entry “Through the eyes of the different ones”, agency Yandex Magic Camp, Russia
S2 Environment
Gold
entry The Guardian Toad, agency VML Peru
Bronze
entry THE CUPBOARD TO FIGHT FOOD WASTE, agency Dentsu Creative Thailand
S3 Gender Equality
Silver
entry White Suits Girls, agency Endorphin, Azerbaijan
entry She Can!, agency FCB Artgroup Almaty, Kazakhstan
S4 Social Projects
Gold
entry The National Sport of Kazakhstan, agency GForce, Kazakhstan
S5 Prosperity
Short-list
entry Insight Icebreaker, agency //BM agency / Brandy.Studio / Digital Stories, Russia
S6 Other Projects
Gold
entry A Hidden Nation, agency Stargazer, Uzbekistan
entry What will people say?, Synthesis advertising agency, Uzbekistan
SN. CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT
SN1 Health & Safety
Gold
entry Reality show shifting reality, agency TDI GROUP CA (Holding Wunder/TDI), Kazakhstan
Short-list
entry THE WOMAN WHO FIGHTS ITS ALIVE, agency AMEN ARGENTINA
SN2 Environment
Gold
entry Zero Pollution Zebra, agency Dentsu Creative Thailand
SN3 Gender Equality
Silver
entry Fixing the bAIs, agency Mullenlowe MENA, United Arab Emirates
entry Don't be a Man, agency Tidam (former Tayniy Sovetnik), Kazakhstan
SN4 Social Projects
Silver
entry Stop Elepains, agency Dentsu Creative Thailand
entry THE SLEEP FOR THE INNOCENTS, agency DIFFERENT, Italy
Short-list
entry Antidepressant, agency SERVICEPLAN RUSSIA, Russia
SN6 Other Projects
Bronze
entry The unavailable drop, agency Seed, Kazakhstan
Фестиваль высоко ценит креативные идеи и людей в индустрии, разделяет принципы социально-ответственного маркетинга, миролюбия и общечеловеческие ценности, демонстрирует лучшие идеи, реализованное агентствами и брендами, в том числе, идеи, которые способствуют развитию индустрии и изменению мира к лучшему.
В конкурсной программе Фестиваля White Square 2024 приняли участие 1115 работ из более чем 35-ти стран Европы, СНГ, Северной и Латинской Америки, региона MENA, Азии, Китая и других. Конкурсные проекты Фестиваля White Square 2024 оценивали шесть составов международного жюри, в которые вошли профессионалы с мировым признанием в сфере креатива и коммуникаций, обладатели множества индустриальных наград и опыта судейства престижных фестивалей креативности и эффективности по всему миру. Гран-при Фестиваля определил состав Высокого жюри, в который вошли Председатели жюри всех основных составов.
Уровень судейства Фестиваля соответствовал высочайшим международным стандартам индустрии коммуникаций, была задана высокая планка критериев и отбора конкурсных работ, а высокая конкуренция и небольшое количество присужденных призовых мест делают награды Фестиваля еще более ценными и желанными для участников.
Состав жюри и оргкомитет Фестиваля поздравляют призеров и победителей и надеются, что идеи, отмеченные на Фестивале White Square 2024, станут источником вдохновения на развитие и инновации в креативной индустрии!
Победители Фестиваля White Square 2024:
GRAND PRIX
entry A soup to remember, agency Bruketa&Žinić&Grey, Croatia
entry Not very Sweet, agency Ogilvy Bangkok, Thailand
THE AGENCY OF THE FESTIVAL
Seed, Kazakhstan
BELARUSIAN AGENCY OF THE FESTIVAL
Salmon Graphics, Belarus
CREATIVE
F. FILM
F1 TV / Screens
Silver
entry Not Very Sweet, agency Ogilvy Bangkok, Thailand
Bronze
entry A Hidden Nation, agency Stargazer, Uzbekistan
Short-list
entry Patio, agency Voskhod, Russia
entry Tochka. Change and make changes, agency Voskhod, Russia
F2 Online
Bronze
entry She Can!, agency FCB Artgroup Almaty, Kazakhstan
entry Museum of Extinct Mobility, agency Webedia, Saudi Arabia
Short-list
entry MTS - Peer, agency Mosaic, Russia
P. PRINT
P1 Print
Silver
entry Helping Reduce Food Waste Since 1869, agency Fitzroy, Netherlands
R. RADIO & AUDIO
R1 Radio & Streaming
Gold
entry FWD Singing Bus, agency GREYnJ United, Thailand
O. OUTDOOR
O2 Posters
Short-list
entry THE ADS THAT YOU CAN KICK, agency FLASH BOMBER, Thailand
O4 Ambient
Silver
entry The Worlds Largest & Cleanest Billboard, agency Fitzroy, Netherlands
Bronze
entry COOL STORE, Synthesis Advertising Agency, Uzbekistan
Short-list
entry Klek Shot, agency Next DC, Bulgaria
entry The Beer Skating Rink, agency Soda, Russia
O6 Live Advertising & Events
Bronze
entry EYEBAGS PRIVILEGE, agency Youngster BKK, Thailand
Short-list
entry Klek Shot, agency Next DC, Bulgaria
entry Quality sells, agency Voskhod, Russia
K. INTEGRATED
K1 Omni-channel Campaign
Bronze
entry Wrong Labelling, agency Cohn & Jansen, Romania
entry What a year, agency Voskhod, Russia
Short-list
entry Meet Lay's in Kazakh style!, agency BBDO CA, Kazakhstan
K4 Brand Launch / Re-launch Campaign
Silver
entry Decrete, agency Felicidad Collective, Spain
Short-list
entry Wrong Labelling, agency Cohn & Jansen, Romania
K5 Brand Loyalty Campaign
Silver
entry Postcodes of Origin, agency Thinkerbell, Australia
Bronze
entry Meet Lay's in Kazakh style!, agency BBDO CA, Kazakhstan
Short-list
entry THE UNEXPECTED FACADES, agency TBWA\Central Asia & Caucasus, Kazakhstan
K6 Breakthrough on a Budget
Short-list
entry Quality sells, agency Voskhod, Russia
K8 Creative Strategy
Short-list
entry Wrong Labelling, agency Cohn & Jansen, Romania
entry The unavailable drop, agency Seed, Kazakhstan
K9 Collaboration of Brands
Bronze
entry White Suits Girls, agency Endorphin, Azerbaijan
entry A Hidden Nation, agency Stargazer, Uzbekistan
K10 Non-profit / charity campaign
Bronze
entry The unavailable drop, agency Seed, Kazakhstan
Short-list
entry The Disappearing Logo, agency Thinkerbell, Australia
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
Silver
entry Journey to Yourself, agency Zebra Hero, Russia
N5 Brand experience
Short-list
entry The Guardian Toad, agency VML Peru
N6 Brand Integration & Sponsorships/Partnerships
Gold
entry Postcodes of Origin, agency Thinkerbell, Australia
Bronze
entry Nobody Delivers Faster, agency White Rabbit Budapest, Hungary
N7 Non-profit / charity
Bronze
entry Stop Elepains, agency Dentsu Creative Thailand
U. CREATIVE USE OF MEDIA
U3 Print/Outdoor
Bronze
entry Quality sells, agency Voskhod, Russia
U4 Ambient Media
Gold
entry The Worlds Largest & Cleanest Billboard, agency Fitzroy, Netherlands
Bronze
entry Ballet Storefronts, agency WNM.Digital, Russia
Short-list
entry THE UNEXPECTED FACADES, agency TBWA\Central Asia & Caucasus, Kazakhstan
U6 Digital & Mobile Platforms
Bronze
entry Don't Delete Menu, agency VML, United States of America
U9 Non-profit/charity
Silver
entry Stay tuned, agency Voskhod, Russia
Short-list
entry Stop Elepains, agency Dentsu Creative Thailand
FS. FILM.SECTORS
FS1 Food & Drink
Silver
entry Not Very Sweet, agency Ogilvy Bangkok, Thailand
Short-list
entry What will people say?, Synthesis advertising agency, Uzbekistan
FS6 Retail, e-commerce
Gold
entry The Air Drummer, agency Wolf BKK, Thailand
FS9 Media / Entertainment
Short-list
entry Movement Is The Start, agency Webedia, Saudi Arabia
OS. OUTDOOR.SECTORS
OS1 Food & Drink
Gold
entry Helping Reduce Food Waste Since 1869, agency Fitzroy, Netherlands
OS3 Consumer Durables
Silver
entry COOL STORE, Synthesis Advertising Agency, Uzbekistan
BRANDING
B. COMMUNICATION DESIGN
B1 Creation of New Brand Identity
Gold
entry Preobrazhenie, agency Dotorg branding & digital, Russia
entry The Disappearing Logo, agency Thinkerbell, Australia
Bronze
entry AppBazar - a bright new app store for android devices, agency CreativePeople, Russia
entry Sreda, agency Suprematika, Russia
entry Lev Borodinsky, agency Suprematika, Russia
entry Kungur Identity, agency Voskhod, Russia
Short-list
entry VIVAT sailing, agency DDVB, Russia
entry Coredinals. Create new brand identity for the international community of cybersecurity specialists, agency ENDY, Russia
entry BAUM, agency Ermolaev Bureau, Russia
entry Holdmark, agency OTVETDESIGN, Russia
entry Logo and identity for apartment repair service, agency Voskhod, Russia
B2 Rebrand / Refresh of an Еxisting Brand
Silver
entry The Subbota Theater's identity, agency Voskhod, Russia
Bronze
entry New breath of Gorodetskaya Painting, agency Depot branding agency, Russia
entry Film Studio Identity, agency Voskhod, Russia
Short-list
entry Rebranding - Gay Odin, agency Antville, Italy
entry Break for Asia. Rebranding and creation of an unified identity for the Ded Ho bistro chain franchise, agency ENDY, Russia
entry Finn Flare, agency Suprematika, Russia
B3 Promotional Printed Materials
Bronze
entry The Subbota Theater's identity, agency Voskhod, Russia
Short-list
entry NL International Brand Identity, agency Voskhod, Russia
entry Film Studio Identity, agency Voskhod, Russia
B4 Promotional Item Design
Bronze
entry Deadline, agency OTVETDESIGN, Russia
Short-list
entry Meet Lay's in Kazakh style!, agency BBDO CA, Kazakhstan
entry The Brick Trophy, agency Cheil Worldwide Kazakhstan
B5 Brand Environment & Experience Design
Silver
entry Yandex Go. Focusing on tradition, agency Yandex Magic Camp, Russia
B7 Design Craft
Silver
entry Illan Gifts website, agency OTVETDESIGN, Russia
Bronze
entry HERBARUS, agency DDVB, Russia
entry El caramel, agency Salmon Graphics, Belarus
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
Silver
entry Italian classic, agency Depot branding agency, Russia
entry Trollmeister packaging design, agency PG Brand Reforming, Belarus
entry El caramel, agency Salmon Graphics, Belarus
Bronze
entry Rebranding - Gay Odin, agency Antville, Italy
Short-list
entry Epica Flavorite, agency Design Department, Russia
entry Bread factory "Standart", agency Stolzman & Katz, Russia
entry You Only Live Twice, agency Svoe mnenie, Russia
X2 Packaging of non-food products
Silver
entry Wellement. The philosophy of unique, agency Depot branding agency, Russia
entry Wellbee as a bee, agency ohmybrand, Russia
Bronze
entry Packaging design for the Lambro premium shower drains, agency PG Brand Reforming, Belarus
Q. DIGITAL & INTERACTIVE DESIGN
Q1 Website design
Bronze
entry Stay tuned, agency Voskhod, Russia
Q4 Design of virtual promo-tools
Short-list
entry Immersive Angle installation with naked eye effect for MTS B2B products, agency Studio Akademia, Russia
PD. PRODUCT DESIGN
PD2 Lifestyle, Fashion, Leisure, Sports
Silver
entry Stop Elepains, agency Dentsu Creative Thailand
Bronze
entry Mercury Retrograde, agency OTVETDESIGN, Russia
BD. BRAND ENVIRONMENT DESIGN
BD4 Exhibitions and Events
Short-list
entry WINE VISION BY OPEN BALKAN 2.0, agency M2Communications d.o.o., Serbia
MARKETING EFFECTIVENESS
E. MARKETING EFFECTIVENESS
E1 Short-term Creative Effectiveness
Gold
entry Wrong Labelling, agency Cohn & Jansen, Romania
Short-list
entry Guinness recommends!, agency Ruport, Russia
entry The Bread That Sold the Beer, agency TDI GROUP CA (Holding Wunder/TDI), Kazakhstan
entry Quality sells, agency Voskhod, Russia
E3 Brand Launch/re-launch Campaign
Gold
entry Wrong Labelling, agency Cohn & Jansen, Romania
E4 Breakthrough on a Budget
Silver
entry The unavailable drop, agency Seed, Kazakhstan
Bronze
entry ‘The Loodles’, my favorite cartoon!, Souzmultfilm, Russia
Short-list
entry THE UNEXPECTED FACADES, agency TBWA\Central Asia & Caucasus, Kazakhstan
MARKETING SERVICES
A. BRAND EXPERIENCE & ACTIVATION
A1 Channel / Medium
Short-list
entry Sala Cockpit, agency CJ WORX, Thailand
A2 Brand Experience
Bronze
entry A soup to remember, agency Bruketa&Žinić&Grey, Croatia
entry The Worlds Largest & Cleanest Billboard, agency Fitzroy, Netherlands
entry Workbooks with cheat-prompts, agency Yandex Creative Studio "7.47", Russia
entry EYEBAGS PRIVILEGE, agency Youngster BKK, Thailand
A4 Consumer Engagement
Bronze
entry The National Sport of Kazakhstan, agency GForce, Kazakhstan
A5 Strategy
Short-list
entry THE ADS THAT YOU CAN KICK, agency FLASH BOMBER, Thailand
A7 Customer Retail / In-store Experience
Silver
entry The Art of Beauty, agency AKQA Shanghai, China
A9 Sponsorship & Brand Partnership
Gold
entry Postcodes of Origin, agency Thinkerbell, Australia
A11 Non-profit / charity
Bronze
entry Stay tuned, agency Voskhod, Russia
C. PR
C1 PR Practices & Technics
Gold
entry The Impossible Film School, agency DDB Budapest, Hungary
C6 Campaign
Silver
entry The unavailable drop, agency Seed, Kazakhstan
C8 Sponsorship & Brand Parnership
Bronze
entry FWD Singing Bus, agency GREYnJ United, Thailand
C9 Real-time Response
Short-list
entry BUREKUNA, agency AGENCIJA 101 d.o.o., Slovenia
C10 Breakthrough on a Budget
Silver
entry The unavailable drop, agency Seed, Kazakhstan
entry The Beer Skating Rink, agency Soda, Russia
C11 Non-profit / charity
Gold
entry The unavailable drop, agency Seed, Kazakhstan
Bronze
entry Stop Elepains, agency Dentsu Creative Thailand
entry Fixing the bAIs, agency Mullenlowe MENA, United Arab Emirates
H. DIRECT
H2 Data
Silver
entry Don't Delete Menu, agency VML, United States of America
H6 Breakthrough on a Budget
Bronze
entry Delivery Club Sticker pack, agency Instinct, Russia
CS. CAMPAIGNS: SECTORS
CS1 Food & Drink
Gold
entry Nobody Delivers Faster, agency White Rabbit Budapest, Hungary
Short-list
entry The Bread That Sold the Beer, agency TDI GROUP CA (Holding Wunder/TDI), Kazakhstan
CS10 Non-profit/Charity
Gold
entry The unavailable drop, agency Seed, Kazakhstan
Silver
entry Stop Elepains, agency Dentsu Creative Thailand
I. INNOVATIONS
I1 Innovations
Silver
entry The Art of Beauty, agency AKQA Shanghai, China
CT. CREATIVITY DRIVEN TRANSFORMATION
CT1 Product Innovation
Gold
entry The Guardian Toad, agency VML Peru
Silver
entry THE CUPBOARD TO FIGHT FOOD WASTE, agency Dentsu Creative Thailand
CT2 Business Transformation
Bronze
entry Decrete, agency Felicidad Collective, Spain
MEDIA
V. CHANNELS
V1 TV & Other Screens
Bronze
entry The Magic of Pink, agency OMD Media Direction / FUSE Media Direction Group, Russia
V2 Audio Platforms
Gold
entry FWD Singing Bus, agency GREYnJ United, Thailand
V3 Print / Outdoor
Silver
entry Quality sells, agency Voskhod, Russia
V4 Ambient Media
Bronze
entry Ballet Storefronts, agency WNM.Digital, Russia
V6 Digital Platforms
Bronze
entry “Stranger Scenes”: The Series of Stories in the Tinkoff Banking App, agency Blacklight, Russia
V10 Branded content
Silver
entry “Stranger Scenes”: The Series of Stories in the Tinkoff Banking App, agency Blacklight, Russia
V11 Non-profit / charity
Gold
entry The unavailable drop, agency Seed, Kazakhstan
Silver
entry GastarbAIter, agency AGENCIJA 101 d.o.o., Slovenia
entry The Captive Radio, agency Cheil Centrade, Romania
entry Fixing the bAIs, agency Mullenlowe MENA, United Arab Emirates
W. EXCELLENCE IN MEDIA
W3 Excellence in Media Engagement
Bronze
entry THE UNEXPECTED FACADES, agency TBWA\Central Asia & Caucasus, Kazakhstan
W7 Non-profit / charity
Gold
entry The unavailable drop, agency Seed, Kazakhstan
M. MEDIA CAMPAIGN
M1 Integrated Campaign
Bronze
entry Insight Icebreaker, agency //BM agency / Brandy.Studio / Digital Stories, Russia
M2 Low Budget Campaign
Gold
entry The unavailable drop, agency Seed, Kazakhstan
Silver
entry The Beer Skating Rink, agency Soda, Russia
M3 Influencer Campaign
Bronze
entry TOILET BLOGGERS, agency FCB Artgroup Tashkent, Uzbekistan
DIGITAL
D. DIGITAL
D1 Websites
Silver
entry Stay tuned, agency Voskhod, Russia
Short-list
entry Keeping creativity in motion since two thousand two, agency GRAPE, Russia
D2 Interactive projects
Short-list
entry Status placement, agency Joint Stock Company “BBDO”, Russia
D6 Native Advertising
Silver
entry Nobody Delivers Faster, agency White Rabbit Budapest, Hungary
D7 Branded tech and innovations
Bronze
entry The Art of Beauty, agency AKQA Shanghai, China
D8 Use of Artificial Intelligence
Silver
entry Fixing the bAIs, agency Mullenlowe MENA, United Arab Emirates
D9 From Online to Offline Projects
Silver
entry Workbooks with cheat-prompts, agency Yandex Creative Studio "7.47", Russia
Bronze
entry The Art of Beauty, agency AKQA Shanghai, China
D10 UX/UI
Short-list
entry Resol — the new UI/UX of self-service checkouts, agency CreativePeople, Russia
D12 Non-profit / charity
Silver
entry GastarbAIter, agency AGENCIJA 101 d.o.o., Slovenia
Short-list
entry Banner that need help, agency Marvelous, Russia
G. MOBILE
G2 Apps
Silver
entry THE CUPBOARD TO FIGHT FOOD WASTE, agency Dentsu Creative Thailand
entry Don't Delete Menu, agency VML, United States of America
G4 AR / VR / 360º videos
Short-list
entry Magnat - 360° Pleasure, agency Seed, Kazakhstan
SI. SOCIAL & INFLUENCER
SI2 Co-creation & Users Generated Content
Silver
entry Postcodes of Origin, agency Thinkerbell, Australia
SI4 Influencer Campaign
Silver
entry Nobody Delivers Faster, agency White Rabbit Budapest, Hungary
SI5 Targeted Communication
Silver
entry Nobody Delivers Faster, agency White Rabbit Budapest, Hungary
Bronze
entry The National Sport of Kazakhstan, agency GForce, Kazakhstan
T. CREATIVE DATA
T1 Data-enhanced Creativity
Gold
entry Fixing the bAIs, agency Mullenlowe MENA, United Arab Emirates
Silver
entry Don't Delete Menu, agency VML, United States of America
CRAFT
J. FILM CRAFT
J1 Direction
Gold
entry The Air Drummer, agency Wolf BKK, Thailand
Silver
entry Antidepressant, agency SERVICEPLAN RUSSIA, Russia
entry Patio, agency Voskhod, Russia
Bronze
entry What will people say?, Synthesis advertising agency, Uzbekistan
Short-list
entry MTBank. Inspire to live, agency Aida Pioneer, Belarus
entry questions never end, agency Leagas Delaney, Italy
J2 Script
Silver
entry The Air Drummer, agency Wolf BKK, Thailand
Bronze
entry Antidepressant, agency SERVICEPLAN RUSSIA, Russia
entry Because life can be engineered, agency Voskhod, Russia
J3 Art Direction
Silver
entry MTS — Peer, agency Mosaic and Petrick animation studio, Russia
Bronze
entry Love&Peach, agency Aida Pioneer, Belarus
entry Museum Of Extinct Mobility, agency Webedia, Saudi Arabia
Short-list
entry Antidepressant, agency SERVICEPLAN RUSSIA, Russia
J4 Cinematography
Bronze
entry What will people say?, Synthesis advertising agency, Uzbekistan
entry Charchamang (Don't get tired), Synthesis advertising agency, Uzbekistan
J5 Editing
Bronze
entry Project Midnight, Friday! TV Channel, Russia
J6 Use of Music & Sound Design
Silver
entry Fantastico - Abandoned, agency HUMAN, Bulgaria
entry What will people say?, Synthesis advertising agency, Uzbekistan
Short-list
entry Love&Peach, agency Aida Pioneer, Belarus
J7 Animation
Silver
entry MTS – Coeval, agency Mosaic, Russia
J8 Visual effects
Bronze
entry New Yandex Browser, agency Yandex Creative Studio "7.47, Russia
Y. PRINT & OUTDOOR CRAFT
Y2 Art Direction
Short-list
entry HEADlature, agency BBDO CA, Kazakhstan
Y3 Illustration
Bronze
entry BEAUTY OF AUTHENTICITY, agency SERVICEPLAN RUSSIA, Russia
MASS MEDIA CONTEST
L. COMMUNICATION
SPECIAL PRIZE FROM MASS MEDIA JURY
entry A soup to remember, agency Bruketa&Žinić&Grey, Croatia
L1 Film
Gold
entry Charchamang (Don't get tired), Synthesis advertising agency, Uzbekistan
Silver
entry A Hidden Nation, agency Stargazer, Uzbekistan
entry The Air Drummer, agency Wolf BKK, Thailand
Bronze
entry Toyota – Beyond Zero, Pass The Baton, agency Passion Pictures Bangkok Co. Ltd, Thailand
entry Hon_My_Home, agency Phenomena Creative Boutique, Lebanon
entry Billie Jean King: To making history, together, agency We Are Social, Australia
Short-list
entry Keramin moments, agency Aida Pioneer, Belarus
entry What will people say?, Synthesis advertising agency, Uzbekistan
entry Journey to Yourself, agency Zebra Hero, Russia
L2 Print&Outdoor
Gold
entry THE ADS THAT YOU CAN KICK, agency FLASH BOMBER, Thailand
entry Klek Shot, agency Next DC, Bulgaria
Silver
entry Sala Cockpit, agency CJ WORX, Thailand
L4 Branded Content
Gold
entry Workbooks with cheat-prompts, agency Yandex Creative Studio "7.47", Russia
Bronze
entry THE UNEXPECTED FACADES, agency TBWA\Central Asia & Caucasus, Kazakhstan
L5 Use of Humor in Advertising
Gold
entry The Air Drummer, agency Wolf BKK, Thailand
Silver
entry Meet Lay's Sarkyt!, agency BBDO CA, Kazakhstan
entry Not Very Sweet, agency Ogilvy Bangkok, Thailand
Bronze
entry Don't mixed up, agency Zebra Hero, Russia
L6 Communication Design
Gold
entry Yandex Go. Focusing on tradition, agency Yandex Magic Camp, Russia
Silver
entry New breath of Gorodetskaya Painting, agency Depot branding agency, Russia
Short-list
entry Northern Lights, agency kemliva, Poland
entry Islamic Solidarity Sports Islamic Solidarity Sports Association Rebrand, agency The Bold Group, Saudi Arabia
L7 Packaging Design
Gold
entry A soup to remember, agency Bruketa&Žinić&Grey, Croatia
Silver
entry ABS on the body, agency Salmon Graphics, Belarus
Bronze
entry Bread factory "Standart", agency Stolzman & Katz, Russia
MD. DIGITAL & MOBILE
MD1 Digital Tools
Silver
entry Sber. REV-AI-VED ART, agency Mosaic, Russia
Bronze
entry The Art of Beauty, agency AKQA Shanghai, China
MD2 Mobile Tools
Gold
entry Don't Delete Menu, agency VML, United States of America
Silver
entry The Next Enemy Plants, agency DIFFERENT, Italy
Short-list
entry VALERA. The world's first AI drinking buddy, agency //BM Agency / Digital Stories, Russia
MD3 Digital & Mobile Campaign
Bronze
entry Museum of extinct mobility, agency Webedia, Saudi Arabia
MD4 Social & Influencer Campaign
Silver
entry casa ghali, agency h48, Italy
MA. REACH
MA1 Brand Experience & Activation
Gold
entry A soup to remember, agency Bruketa&Žinić&Grey, Croatia
entry Klek Shot, agency Next DC, Bulgaria
Silver
entry BUREKUNA, agency AGENCIJA 101 d.o.o., Slovenia
Bronze
entry EYEBAGS PRIVILEGE, agency Youngster BKK, Thailand
MA2 PR
Silver
entry The Impossible Film School, agency DDB Budapest, Hungary
MA3 Direct
Gold
entry Aroma Calendar, Alfa Agency, Belarus
Silver
entry The National Sport of Kazakhstan, agency GForce, Kazakhstan
MA4 Use of Media
Short-list
entry “DAD”ICATED CATALOG, agency getbob, Belarus
MK. INTEGRATED CAMPAIGNS
MK2 Brand Launch / Re-launch Campaign
Gold
entry Wrong Labelling, agency Cohn & Jansen, Romania
Short-list
entry The Social Fast Food Petition, agency Brilliant & Million, Thailand
MK3 Brand Loyalty Campaign
Short-list
entry Beer "Kozel", agency Salmon Graphics, Belarus
MK4 Breakthrough on a Budget
Bronze
entry Guinness recommends!, agency Ruport, Russia
entry The unavailable drop, agency Seed, Kazakhstan
MK5 Selfpromo
Bronze
entry Despite All Challenges, agency Phenomena Creative Boutique, Lebanon
MK6 Creative Strategy
Short-list
entry THE COMMONS’ MONEY, agency FCB Artgroup Tashkent, Uzbekistan
MK7 Collaboration of Brands
Silver
entry A Hidden Nation, agency Stargazer, Uzbekistan
S. CHANGE FOR GOOD. BRANDS
S1 Health & Safety
Gold
entry FWD Singing Bus, agency GREYnJ United, Thailand
Bronze
entry “Through the eyes of the different ones”, agency Yandex Magic Camp, Russia
S2 Environment
Gold
entry The Guardian Toad, agency VML Peru
Bronze
entry THE CUPBOARD TO FIGHT FOOD WASTE, agency Dentsu Creative Thailand
S3 Gender Equality
Silver
entry White Suits Girls, agency Endorphin, Azerbaijan
entry She Can!, agency FCB Artgroup Almaty, Kazakhstan
S4 Social Projects
Gold
entry The National Sport of Kazakhstan, agency GForce, Kazakhstan
S5 Prosperity
Short-list
entry Insight Icebreaker, agency //BM agency / Brandy.Studio / Digital Stories, Russia
S6 Other Projects
Gold
entry A Hidden Nation, agency Stargazer, Uzbekistan
entry What will people say?, Synthesis advertising agency, Uzbekistan
SN. CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT
SN1 Health & Safety
Gold
entry Reality show shifting reality, agency TDI GROUP CA (Holding Wunder/TDI), Kazakhstan
Short-list
entry THE WOMAN WHO FIGHTS ITS ALIVE, agency AMEN ARGENTINA
SN2 Environment
Gold
entry Zero Pollution Zebra, agency Dentsu Creative Thailand
SN3 Gender Equality
Silver
entry Fixing the bAIs, agency Mullenlowe MENA, United Arab Emirates
entry Don't be a Man, agency Tidam (former Tayniy Sovetnik), Kazakhstan
SN4 Social Projects
Silver
entry Stop Elepains, agency Dentsu Creative Thailand
entry THE SLEEP FOR THE INNOCENTS, agency DIFFERENT, Italy
Short-list
entry Antidepressant, agency SERVICEPLAN RUSSIA, Russia
SN6 Other Projects
Bronze
entry The unavailable drop, agency Seed, Kazakhstan