ОБЪЯВЛЕНЫ ШОРТ-ЛИСТЫ ФЕСТИВАЛЯ БЕЛЫЙ КВАДРАТ 2025
Международный Фестиваль креативности Белый Квадрат / White Square, который известен в креативном сообществе по всему миру, объявил шорт-листы 2025. В конкурсной программе Фестиваля White Square 2025 приняли участие 1210 работ из 38-ми стран Европы, СНГ, Северной и Латинской Америки, региона MENA, Азии, Китая и других. Конкурсные проекты Фестиваля White Square 2025 оценивали шесть составов международного жюри: Creative, Branding, Marketing&Digital, Media, Craft, Mass Media. В жюри вошли профессионалы с мировым признанием в сфере креатива и коммуникаций, обладатели множества индустриальных наград и опыта судейства престижных фестивалей креативности и эффективности по всему миру.
В соответствии с Положением о работе жюри, оценка работ прошла онлайн в два этапа: на первом – члены жюри определили лонг-лист, на втором – прошло онлайн-заседание всех составов жюри с обсуждением конкурсных работ, присуждением шорт-листов и наград Фестиваля. Уровень судейства Фестиваля соответствовал высочайшим международным стандартам индустрии коммуникаций, была задана высокая планка критериев и отбора конкурсных работ, что делает награды Фестиваля еще более ценными и желанными для участников.
В шорт-листы Фестиваля вошли 329 конкурных проектов, которые продемонстрировали инновации в креативе и эффективность маркетинговых решений, свежие идеи и мастерство их реализации.
Шорт-листы Фестиваля White Square 2025:
F. FILM
F1 TV / Screens
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
entry THE HUNGRY LLAMA, agency LEAGAS DELANEY ITALIA
entry Tecate Eagle, agency LePub Mexico
entry New Year: The Snowman’s Adventure, agency SberMarketing, Russia
entry Live a life!, agency Voskhod, Russia
F2 Online
entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom
entry Brusnika Developer. New Year Eve in a new flat, agency Voskhod, Russia
entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia
entry Make us better, agency Voskhod, Russia
entry Uncle KFC's Rice Bowl, agency Wolf Bkk, Thailand
entry FUEL HATERS, agency Yell Bangkok, Thailand
F4 Pre-rolls
entry It Must Be Sting, agency Leo Thailand
entry Diabetes hijacks ads, agency SEED, Kazakhstan
P. PRINT
P1 Print
entry Typhoon, agency Hakuhodo International Indonesia
entry Explore Your Breast, agency Mood, Peru
P2 Publications
entry Red dragon's power., agency FCB Almaty, Kazakhstan
R. RADIO & AUDIO
R1 Radio & Streaming
entry The voice of the city, agency Ruport, Russia
entry Tochka. Business sounds, agency Voskhod, Russia
O. OUTDOOR
O1 Billboards
entry Extra Finger Lickin' Good, agency Havas Malaysia / Havas Play & Havas Media Singapore, Malaysia
O2 Posters
entry Flooded Room, agency VML Thailand
O3 Digital screens
entry Solar boards, agency BBDO, Russia
entry Playable Billboard, agency Grey Dubai & New York, UAE
O4 Ambient
entry The Chola Speaks, agency Brandy, Costa rica
entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
entry Emergency SIM, agency GForce Grey, Kazakhstan
entry The Noise Reducing Wind Chime, agency IDEOT, South Korea
entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia
entry Visible bag, Synthesis agency, Uzbekistan
O5 Transit
entry Passage of the Dead, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
O6 Live Advertising & Events
entry Nonna Spies, agency Ogilvy Italy
K. INTEGRATED
K1 Omni-channel Campaign
entry Perfect timing, agency Republic Group, Hungary
entry Diabetes hijacks ads, agency SEED, Kazakhstan
K2 Digital Campaign
entry The Lost Сomment, agency SEED, Kazakhstan
K3 Social & Influencer Campaign
entry Hardcore not ded, agency Aida Pioneer, Belarus
entry Serious relationships with Turkish TV series on IVI, agency Friends, Russia
entry Reversed Roles, agency PIMO Lebanon
K5 Brand Loyalty Campaign
entry From Kazakhstanis to Kazakhstanis, agency Mega Media in affiliation with Ogilvy, Uzbekistan
K6 Breakthrough on a Budget
entry LIKEA, agency Memac Ogilvy, Saudi Arabia
K7 Selfpromo
entry Cider Depressider, agency GREAT, Russia
entry PLATES WITH CHARACTER, agency Shuka Design, Russia
K8 Creative Strategy
entry Diabetes hijacks ads, agency SEED, Kazakhstan
K9 Collaboration of Brands
entry Hotel La Argentina, agency Mercado Mccann, Argentina
entry Pyaterochka & Atomic Heart collaboration, agency Teammate, Russia
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
entry Hardcore not ded, agency Aida Pioneer, Belarus
entry Hotel La Argentina, agency Mercado Mccann, Argentina
entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia
entry FUEL HATERS, agency Yell Bangkok, Thailand
N2 Audio branded content
entry Tochka. Business sounds, agency Voskhod, Russia
N3 Interactive branded content
entry School of Survival, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
entry Harpic Loocator #BeFreeToPee, agency tgthr., India
N4 Branded events
entry Mountennis, agency GForce Grey, Kazakhstan
entry From shame to stage: Standing up for women's health, agency Much Better, Bulgaria
N5 Brand experience
entry The Advanced Protector, agency &play, Bulgaria
entry The Lightchanger, agency BBDO, Russia
entry TaoTao’s Story, agency Heaven&Hell Shanghai, China
N7 Non-profit / charity
entry Make Every Run Able, agency Yell Bangkok, Thailand
U. CREATIVE USE OF MEDIA
U1 TV & Other screens
entry THE EXPERTS, agency Micidial, Italy
U2 Audio Platforms
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand
U3 Print/Outdoor
entry Solar boards, agency BBDO, Russia
U4 Ambient Media
entry Visible bag, Synthesis agency, Uzbekistan
entry Peru meets their champion, agency Tribeca Media, Peru
U5 Events
entry Mountennis, agency GForce Grey, Kazakhstan
U7 Social Platforms
entry Live Again, agency TOPic & Loong, China
U8 Use of Channel Integration
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia
U9 Non-profit/charity
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand
entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
entry UNICEF Unlockers, agency SHIFT, Slovenia
FS. FILM.SECTORS
FS1 Food & Drink
entry THE ORIGINAL, agency PHENOMENA, Lebanon
FS2 Other FMCG
entry Sabina Braless, agency SOUR Bangkok, Thailand
FS3 Consumer Durables
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
entry Gambol - Dare to Step, agency YDM Thailand
FS4 Automotive
entry Naughty List, agency Conill Saatchi&Saatchi, USA
FS7 Consumer Service & B2B
entry Minimizing Your Frustration, agency BBDO Bangkok, Thailand
entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia
FS9 Real estate services and development
entry Brusnika Developer. New Year Eve in a new flat, agency Voskhod, Russia
entry Live a life!, agency Voskhod, Russia
FS10 Media / Entertainment
entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom
FS11 Film for non-profit / charity
entry Do you think it is normal to destroy what's yours?, agency Binder, Brazil
entry The Lifeless Planet, agency Zebra Hero, Russia
PS. PRINT.SECTORS
PS2 Other FMCG
entry Red dragon's power., agency FCB Almaty, Kazakhstan
PS11 Print for non-profit / charity
entry The Suicide Note That Saved Lives., agency Maitri Advertising Works Pvt. Ltd, India
OS. OUTDOOR.SECTORS
OS1 Food & Drink
entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia
OS6 Retail, e-commerce
entry Visible bag, Synthesis agency, Uzbekistan
OS9 Real estate services and development
entry Solar boards, agency BBDO, Russia
OS11 Outdoor for non-profit / charity
entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
entry UNICEF Unlockers, agency SHIFT, Slovenia
BRANDING
B. COMMUNICATION DESIGN
B1 Creation of New Brand Identity
entry Victoria de Rocco, agency Dotorg branding & digital, Russia
entry Kineshma Kupecheskaya, agency Dotorg branding & digital, Russia
entry Baked from flour and dreams, agency ENDY, Russia
entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil
entry Utopia Orchestra, agency ESH Gruppa, Russia
entry NEW TASHKENT, Synthesis Agency, Uzbekistan
entry Identity for Saratovskaya confectionery factory, agency Voskhod, Russia
B2 Rebrand / Refresh of an Еxisting Brand
entry the SAG level, agency Depot branding agency, Russia
entry Pushkin museum, agency Suprematika, Russia
entry Stone Age 2.0, agency TDI Group, Russia
entry Silver mercury, agency Terminal Design Branding Agency, Russia
B3 Promotional Printed Materials
entry Red dragon's power., agency FCB Almaty, Kazakhstan
entry Visible bag, Synthesis agency, Uzbekistan
B4 Promotional Item Design
entry Science is the new cool. SIBUR and OLOVO have redefined the image of the modern scientist., agency Like Group, Russia
entry Typeface pairing, agency lovemedo, Russia
entry Fortune cookie bag, agency OTVETDESIGN, Russia
entry Buscape, agency YDM Thailand
B6 Design-driven Effectiveness
entry Rajadamnern Immersive Muay Thai Experience, agency Brilliant & Million, Thailand
entry the SAG level, agency Depot branding agency, Russia
entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil
B7 Design Craft
entry CartOfFun – surrealistic potato chips, agency Depot branding agency, Russia
entry Baked from flour and dreams, agency ENDY, Russia
entry Utopia Orchestra, agency ESH Gruppa, Russia
entry Pechorin, agency Terminal Design Branding Agency, Russia
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
entry CartOfFun – surrealistic potato chips, agency Depot branding agency, Russia
entry Legends of the Polar Circle, agency ENDY, Russia
entry Conilon Challenge. A limited set of drip coffee., agency Ohmybrand, Russia
entry Bottle development and packaging design for premium Kazakhstani vodka Kerbez, agency PG, Belarus
X2 Packaging of non-food products
entry Mad One, agency Repina branding, Russia
PD. PRODUCT DESIGN
PD2 Lifestyle, Fashion, Leisure, Sports
entry Alfa fashion, agency Alfa agency, Belarus
entry Trudies, agency OTVETDESIGN, Russia
entry Solar Circle, agency OTVETDESIGN, Russia
PD3 Gadgets, Computer Equipment
entry VOICA: Inclusive design you can feel, agency JetStyle, Russia
BD. BRAND ENVIRONMENT DESIGN
BD1 Retail
entry the SAG level, agency Depot branding agency, Russia
entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia
BD2 Points of Sale, Comsumer Touchpoints
entry Visible bag, Synthesis agency, Uzbekistan
BD3 In-store Design
entry Rajadamnern Immersive Muay Thai Experience, agency Brilliant & Million, Thailand
MARKETING EFFECTIVENESS
E. MARKETING EFFECTIVENESS
E1 Short-term Creative Effectiveness
entry From mother-in-law to daughter-in-law, with love, agency GForce Grey, Kazakhstan
entry Pyaterochka & Atomic Heart collaboration, agency Teammate, Russia
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia
E2 Long-term Creative Effectiveness
entry Hvatamba — a sale on Avito, company Avito, Russia
E3 Brand Launch/re-launch Campaign
entry JUST LIKE YOU, agency CONTRAPUNTO / BBDO CA, Kazakhstan
E4 Breakthrough on a Budget
entry Cheers, Deivid, agency LePub Mexico
entry LIKEA, agency Memac Ogilvy, Saudi Arabia
MARKETING SERVICES
A. BRAND EXPERIENCE & ACTIVATION
A1 Channel / Medium
entry The Noise Reducing Wind Chime, agency IDEOT, South Korea
entry Live Again, agency TOPic & Loong, China
A2 Brand Experience
entry The Advanced Protector, agency &play, Bulgaria
entry PICALENGUAS, agency WEBER SHANDWICK MEXICO /McCANN MEXICO
entry Grab The Missing, agency YDM Thailand
A3 Technology & Touchpoints
entry Harpic Loocator #BeFreeToPee, agency tgthr., India
A4 Consumer Engagement
entry Wishables, agency BBDO, Russia
entry beeline's Esports Tournament “LOVE CUP”, agency RoRe Group, Russia
A5 Strategy
entry From mother-in-law to daughter-in-law, with love, agency GForce Grey, Kazakhstan
A6 Campaign
entry Promo campaign "Dixy Dino", agency OXYGEN, Russia
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia
A8 Retail Promotions & Competitions
entry Promo campaign "Dixy Dino", agency OXYGEN, Russia
A10 Breakthrough on a Budget
entry Peru meets their champion, agency Tribeca Media, Peru
A11 Non-profit / charity
entry The Street of Life, agency Noble Graphics, Bulgaria
C. PR
C1 PR Practices & Technics
entry Explore Your Breast, agency Mood, Peru
C2 Digital & Social
entry The Lost Сomment, agency SEED, Kazakhstan
entry FRANCESCA CACCINI, agency TANGITY SPAIN
entry Trigger Mug, agency Webedia KSA, Saudi Arabia
C3 Influencer
entry Bill Kill, agency Human, Bulgaria
C4 Use of Events & Stunts
entry Mountennis, agency GForce Grey, Kazakhstan
entry Hotel La Argentina, agency Mercado Mccann, Argentina
C5 Data & Strategy
entry Scammer Pages, agency VML Thailand
C8 Sponsorship & Brand Partnership
entry Peru meets their champion, agency Tribeca Media, Peru
C9 Real-time Response
entry Flooded Room, agency VML Thailand
C12 Non-profit / charity
entry The Suicide Note That Saved Lives., agency Maitri Advertising Works Pvt. Ltd, India
entry Football field of opportunities, agency SEED, Kazakhstan
H. DIRECT
H1 Channels
entry The Advanced Protector, agency &play, Bulgaria
entry The Lightchanger, agency BBDO, Russia
H3 Digital & Social
entry School of Survival, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
entry LIKEA, agency Memac Ogilvy, Saudi Arabia
entry AI or Real?, agency Next DC, Bulgaria
H5 Campaign
entry The Meaning of Benz, agency BBDO Bangkok, Thailand
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia
H6 Breakthrough on a Budget
entry The Lightchanger, agency BBDO, Russia
entry Wishables, agency BBDO Moscow, Russia
entry Prevention Unboxer, agency Inbrax, Chile
H7 Non-profit / charity
entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
entry UNICEF Unlockers, agency SHIFT, Slovenia
CS. CAMPAIGNS: SECTORS
CS1 Food & Drink
entry Extra Finger Lickin' Good, agency Havas Malaysia / Havas Play & Havas Media Singapore, Malaysia
CS4 Automotive
entry Explore Your Breast, agency Mood, Peru
CS7 Consumer Service & B2B
entry Bill Kill, agency Human, Bulgaria
CS9 Real estate services and development
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia
CS10 Media / Entertainment
entry Hotel La Argentina, agency Mercado Mccann, Argentina
I. INNOVATIONS
I1 Innovations
entry Motorola Deep Connect, agency Dentsu Creative India
entry PICALENGUAS, agency WEBER SHANDWICK MEXICO /McCANN MEXICO
CT. CREATIVITY DRIVEN TRANSFORMATION
CT1 Product Innovation
entry Manamá: The first sand brand with a soul., agency Enredo Brand Innovation, Brazil
entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil
CT2 Business Transformation
entry Rajadamnern Immersive Muay Thai Experience, agency Brilliant & Million, Thailand
CT3 Customer Experience
entry Alfa kassa with voice control, agency Alfa agency, Belarus
MEDIA
V. CHANNELS
V3 Print / Outdoor
entry Red dragon's power., agency FCB Almaty, Kazakhstan
entry Extra Finger Lickin' Good, agency Havas Malaysia / Havas Play & Havas Media Singapore, Malaysia
V4 Ambient Media
entry Emergency SIM, agency GForce Grey, Kazakhstan
entry Visible bag, Synthesis agency, Uzbekistan
entry Peru meets their champion, agency Tribeca Media, Peru
V5 Events
entry Mountennis, agency GForce Grey, Kazakhstan
entry From shame to stage: Standing up for women's health, agency Much Better, Bulgaria
V6 Digital Platforms
entry Live Again, agency TOPic & Loong, China
V8 Social Platforms & Influencers
entry LIKEA, agency Memac Ogilvy, Saudi Arabia
V10 Branded content
entry Soyuzmultfilm’s Branding Multiverse in Roblox, agency VOVA family, part of JAMI LUP, Russia
V11 Non-profit / charity
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand
entry Football field of opportunities, agency SEED, Kazakhstan
entry Daily Hate, agency We Are Social, Spain
W. EXCELLENCE IN MEDIA
W1 Excellence in Media Insights & Strategy
entry Red dragon's power., agency FCB Almaty, Kazakhstan
entry Diabetes hijacks ads, agency SEED, Kazakhstan
W2 Excellence in Media Planning
entry Red dragon's power., agency FCB Almaty, Kazakhstan
entry The circle of baby goods driven by Huggies and Avito, agency Mediaminded, CONTENT+, Avito, Russia
M. MEDIA CAMPAIGN
M1 Integrated Campaign
entry Avito Jobs: Your Life Experience Counts Too, company Avito Jobs, Russia
entry Garage of Our Time, agency Showrunners, Russia
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia
M2 Low Budget Campaign
entry LIKEA, agency Memac Ogilvy, Saudi Arabia
entry Cheerful kvass, agency Salmon, Belarus
M4 Non-profit / charity
entry Invisible Child, agency LOGA BIGA, Belarus
entry The Street of Life, agency Noble Graphics, Bulgaria
DIGITAL
D. DIGITAL
D1 Websites
entry The Foreign Crossword, agency Next DC, Bulgaria
D2 Interactive projects
entry Come to the trees!, agency Yandex, Russia
D3 Pre-rolls
entry Diabetes hijacks ads, agency SEED, Kazakhstan
D5 Digital Campaign
entry AI or Real?, agency Next DC, Bulgaria
entry The Lost Сomment, agency SEED, Kazakhstan
D6 Native Advertising
entry Not scary bloody stories., agency FCB Almaty, Kazakhstan
D8 Use of Artificial Intelligence
entry Flooded Room, agency VML Thailand
D9 From Online to Offline Projects
entry FRANCESCA CACCINI, agency TANGITY SPAIN
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia
D12 Non-profit / charity
entry A planet unfit for life., agency Realweb, DIDENOK TEAM, ZEBRA HERO, Russia
entry Drop the Toy, agency TrendFox, What if Semin?, Russia
G. MOBILE
G2 Apps
entry Harpic Loocator #BeFreeToPee, agency tgthr., India
G5 Activation by location / Voice activation
entry Live Again, agency TOPic & Loong, China
entry Name This Oreo, agency VML New York, USA
entry Grab The Missing, agency YDM Thailand, Thailand
SI. SOCIAL & INFLUENCER
SI1 Social Campaigns
entry The Lost Сomment, agency SEED, Kazakhstan
entry LIKEA, agency Memac Ogilvy, Saudi Arabia
SI2 Co-creation & Users Generated Content
entry Not scary bloody stories., agency FCB Almaty, Kazakhstan
SI3 Real-time Response
entry Cheers, Deivid, agency LePub Mexico
SI4 Influencer Campaign
entry The Greatness Gateway Grip, agency Brilliant & Million, Thailand
SI7 Non-profit/Charity
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand
T. CREATIVE DATA
T1 Data-enhanced Creativity
entry KNOCK TURN, agency Dentsu East Japan
T3 Data storytelling
entry Scammer Pages, agency VML Thailand
T5 Social Data & Insight
entry Not scary bloody stories., agency FCB Almaty, Kazakhstan
CRAFT
J. FILM CRAFT
J1 Direction
entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
entry Naughty List, agency Conill Saatchi&Saatchi, USA
entry TATE – Symphony of Hospitality, agency The Clients, Russia
entry Tochka. Change your work, agency Voskhod, Russia
J2 Script
entry Do you think it is normal to destroy what's yours?, agency Binder, Brazil
entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia
entry Tochka. Change your work, agency Voskhod, Russia
J3 Art Direction
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
entry THE HUNGRY LLAMA, agency LEAGAS DELANEY ITALIA
entry Ours, like we all are, agency RoRe Group, Russia
entry Imperfect manifesto, agency SEED, Kazakhstan
entry Tochka. Change your work, agency Voskhod, Russia
J4 Cinematography
entry Movement Inspires Ideas, agency BBDO, Russia
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
entry Speak about fish, agency Friends, Russia
entry Tochka. Change your work, agency Voskhod, Russia
J5 Editing
entry Great works of art, company Friday! TV Channel, Russia
entry Imperfect manifesto, agency SEED, Kazakhstan
entry Make us better, agency Voskhod, Russia
J6 Use of Music & Sound Design
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
entry Ours, like we all are, agency RoRe Group, Russia
entry TATE – Symphony of Hospitality, agency The Clients, Russia
J7 Animation
entry Privet from Mars! Birchpunk in Tanks Blitz, agency LestaGames Line, part of Lesta Games group of companies., Russia
entry The Lifeless Planet, agency Zebra Hero, Russia
J8 Visual effects
entry Tecate Eagle, agency LePub Mexico
entry New Year: The Snowman’s Adventure, agency SberMarketing, Russia
entry Tochka. Change your work, agency Voskhod, Russia
Y. PRINT & OUTDOOR CRAFT
Y1 Typography
entry Stone Age 2.0, agency TDI Group, Russia
Y2 Art Direction
entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia
entry Stone Age 2.0, agency TDI Group, Russia
Y3 Illustration
entry Stone Age 2.0, agency TDI Group, Russia
Y4 Photography
entry Ask Search with Neuro, agency soup team, Russia
Z. EXCELLENCE IN RADIO & AUDIO
Z1 Excellence in Radio & Audio
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand
entry The DoggoSongs by Alice, agency Yandex Creative Studio 7.47, Russia
MASS MEDIA CONTEST
L. COMMUNICATION
L1 Film
entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
entry Sabina Braless, agency SOUR Bangkok, Thailand
L2 Print&Outdoor
entry Extra Finger Lickin' Good, agency Havas Malaysia / Havas Play & Havas Media Singapore, Malaysia
entry The Noise Reducing Wind Chime, agency IDEOT, South Korea
entry Flooded Room, agency VML Thailand
L3 Radio&Audio
entry Turning a campaign into a youth movement, agency emg, Russia
L4 Branded Content
entry The Lightchanger, agency BBDO, Russia
entry Red dragon's power., agency FCB Almaty, Kazakhstan
entry Bill Kill, agency Human, Bulgaria
entry Peculiarities of the National Off-Roading, agency Panda Digital, Russia
L5 Use of Humor in Advertising
entry Sabina Braless, agency SOUR Bangkok, Thailand
entry Gambol - Dare to Step, agency YDM Thailan
L6 Communication Design
entry 'Enjoy Your Discoveries’ Calendar, agency LOGA BIGA, Belarus
entry Kineshma Kupecheskaya, agency Dotorg branding & digital, Russia
entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil
entry Mūl Secrets – Deep Rooted Wellness, agency Yellow, India
L7 Packaging Design
entry Bottle development and packaging design for premium Kazakhstani vodka Kerbez, agency PG, Belarus
entry Powerful Numbers, agency Brama Branding, Belarus
MD. DIGITAL & MOBILE
MD2 Mobile Tools
entry Scammer Pages, agency VML Thailand
MD3 Digital & Mobile Campaign
entry Anti-Stress Smile, agency SERVICEPLAN, Russia
MD4 Social & Influencer Campaign
entry Hardcore not ded, agency Aida Pioneer, Belarus
entry Influencer and social media support as part of the Avito x Naked Heart Foundation collaboration: Rain Man., company Avito, Russia
entry PROSTOR Sounds of creativity, agency Park Production / reev Moscou, Russia
entry Reversed Roles, agency PIMO Lebanon
entry Professions lab, agency Re-ev Moscou / Blacklight, Russia
entry SKY Tok, agency Tandem Network, Kenya
MA. REACH
MA1 Brand Experience & Activation
entry From shame to stage: Standing up for women’s health, agency Much Better, Bulgaria
entry Live Again, agency TOPic & Loong, China
entry Nowruz. The holidays start with a ride, agency Yandex Magic Camp, Russia
MA2 PR
entry Hotel La Argentina, agency Mercado Mccann, Argentina
entry Peru meets their champion, agency Tribeca Media, Peru
MA3 Direct
entry Wishables, agency BBDO, Russia
entry When the dream comes true, agency Alfa agency, Belarus
entry LIKEA, agency Memac Ogilvy, Saudi Arabia
MA4 Use of Media
entry Digital transformation: how FSK changed the rules of the game for TV, agency Proximity Media (Media Direction Group), Russia
MK. INTEGRATED CAMPAIGNS
MK1 Omni-channel Campaign
entry “It all starts with L” Advertising Campaign, agency Original People, Belarus
entry Make us better, agency Voskhod, Russia
MK2 Brand Launch / Re-launch Campaign
entry Yandex Go Rebranding: From Taxi to Super App, agency Yandex Magic Camp, Russia
entry Rebranding by Other Rules: From Tele2 to T2, agency McCann Moscow, Russia
MK3 Brand Loyalty Campaign
entry 10 Years: Rakhmet from the CEO, agency Ogilvy (creative agency), Russia
entry Pattern like a russian, agency RoRe Group, Russia
MK4 Breakthrough on a Budget
entry Cheerful kvass, agency Salmon, Belarus
entry Hip Hop World Championship 2024, agency People Media MKD, Macedonia
MK5 Selfpromo
entry New Year’s congratulatory dictation from RoRe Group, agency RoRe Group, Russia
MK6 Creative Strategy
entry JUST LIKE YOU, agency CONTRAPUNTO / BBDO CA, Kazakhstan
MK7 Collaboration of Brands
entry Pyaterochka & Atomic Heart collaboration, agency Teammate, Russia
S. CHANGE FOR GOOD. BRANDS
S1 Health & Safety
entry The premiere of “SPIKING”, agency Mega Media in affiliation with Ogilvy, Uzbekistan
entry Explore Your Breast, agency Mood, Peru
entry Invisible Child, agency LOGA BIGA, Belarus
entry Visible bag, Synthesis agency, Uzbekistan
entry RED DAY OFF, agency TUTKOVBUDKOV, Russia
S2 Environment
entry Lay's Eco Project "Pack for pumping", agency OJ Group, Belarus
entry Let's trade notebooks, agency Alfa agency, Belarus
S3 Gender Equality
entry Reversed Roles, agency PIMO Lebanon
entry Harpic Loocator #BeFreeToPee, agency tgthr., India
S4 Social Projects
entry No matter how they say, agency Friends, Russia
entry PICALENGUAS, agency WEBER SHANDWICK MEXICO /McCANN MEXICO
entry Buscape, agency YDM Thailand
S5 Prosperity
entry FRANCESCA CACCINI, agency TANGITY SPAIN
S6 Other Projects
entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia
SN. CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT
SN1 Health & Safety
entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
entry The Street of Life, agency Noble Graphics, Bulgaria
SN4 Social Projects
entry Do you think it is normal to destroy what's yours?, agency Binder, Brazil
entry UNICEF Unlockers, agency SHIFT, Slovenia
SN5 Prosperity
entry Football field of opportunities, agency SEED, Kazakhstan
SN6 Other Projects
entry Black Pet Friday, agency DDB Romania, Romania
В некоторых номинациях шорт-листы не присуждены.
Кейсы победителей Фестиваля White Square 2025 будут объявлены на Церемонии награждения победителей Международного фестиваля маркетинга и рекламы White Square 2025, на которой соберутся ключевые лица индустрии коммуникаций Беларуси и других стран, спикеры и участники конференции, победители, призеры и финалисты Фестиваля White Square, члены жюри и партнеры. Победители будут опубликованы 12-го июня на официальном сайте Фестиваля whitesquare-festival.com и на индустриальных ресурсах более чем тридцати стран мира.
В соответствии с Положением о работе жюри, оценка работ прошла онлайн в два этапа: на первом – члены жюри определили лонг-лист, на втором – прошло онлайн-заседание всех составов жюри с обсуждением конкурсных работ, присуждением шорт-листов и наград Фестиваля. Уровень судейства Фестиваля соответствовал высочайшим международным стандартам индустрии коммуникаций, была задана высокая планка критериев и отбора конкурсных работ, что делает награды Фестиваля еще более ценными и желанными для участников.
В шорт-листы Фестиваля вошли 329 конкурных проектов, которые продемонстрировали инновации в креативе и эффективность маркетинговых решений, свежие идеи и мастерство их реализации.
Шорт-листы Фестиваля White Square 2025:
F. FILM
F1 TV / Screens
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
entry THE HUNGRY LLAMA, agency LEAGAS DELANEY ITALIA
entry Tecate Eagle, agency LePub Mexico
entry New Year: The Snowman’s Adventure, agency SberMarketing, Russia
entry Live a life!, agency Voskhod, Russia
F2 Online
entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom
entry Brusnika Developer. New Year Eve in a new flat, agency Voskhod, Russia
entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia
entry Make us better, agency Voskhod, Russia
entry Uncle KFC's Rice Bowl, agency Wolf Bkk, Thailand
entry FUEL HATERS, agency Yell Bangkok, Thailand
F4 Pre-rolls
entry It Must Be Sting, agency Leo Thailand
entry Diabetes hijacks ads, agency SEED, Kazakhstan
P. PRINT
P1 Print
entry Typhoon, agency Hakuhodo International Indonesia
entry Explore Your Breast, agency Mood, Peru
P2 Publications
entry Red dragon's power., agency FCB Almaty, Kazakhstan
R. RADIO & AUDIO
R1 Radio & Streaming
entry The voice of the city, agency Ruport, Russia
entry Tochka. Business sounds, agency Voskhod, Russia
O. OUTDOOR
O1 Billboards
entry Extra Finger Lickin' Good, agency Havas Malaysia / Havas Play & Havas Media Singapore, Malaysia
O2 Posters
entry Flooded Room, agency VML Thailand
O3 Digital screens
entry Solar boards, agency BBDO, Russia
entry Playable Billboard, agency Grey Dubai & New York, UAE
O4 Ambient
entry The Chola Speaks, agency Brandy, Costa rica
entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
entry Emergency SIM, agency GForce Grey, Kazakhstan
entry The Noise Reducing Wind Chime, agency IDEOT, South Korea
entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia
entry Visible bag, Synthesis agency, Uzbekistan
O5 Transit
entry Passage of the Dead, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
O6 Live Advertising & Events
entry Nonna Spies, agency Ogilvy Italy
K. INTEGRATED
K1 Omni-channel Campaign
entry Perfect timing, agency Republic Group, Hungary
entry Diabetes hijacks ads, agency SEED, Kazakhstan
K2 Digital Campaign
entry The Lost Сomment, agency SEED, Kazakhstan
K3 Social & Influencer Campaign
entry Hardcore not ded, agency Aida Pioneer, Belarus
entry Serious relationships with Turkish TV series on IVI, agency Friends, Russia
entry Reversed Roles, agency PIMO Lebanon
K5 Brand Loyalty Campaign
entry From Kazakhstanis to Kazakhstanis, agency Mega Media in affiliation with Ogilvy, Uzbekistan
K6 Breakthrough on a Budget
entry LIKEA, agency Memac Ogilvy, Saudi Arabia
K7 Selfpromo
entry Cider Depressider, agency GREAT, Russia
entry PLATES WITH CHARACTER, agency Shuka Design, Russia
K8 Creative Strategy
entry Diabetes hijacks ads, agency SEED, Kazakhstan
K9 Collaboration of Brands
entry Hotel La Argentina, agency Mercado Mccann, Argentina
entry Pyaterochka & Atomic Heart collaboration, agency Teammate, Russia
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
entry Hardcore not ded, agency Aida Pioneer, Belarus
entry Hotel La Argentina, agency Mercado Mccann, Argentina
entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia
entry FUEL HATERS, agency Yell Bangkok, Thailand
N2 Audio branded content
entry Tochka. Business sounds, agency Voskhod, Russia
N3 Interactive branded content
entry School of Survival, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
entry Harpic Loocator #BeFreeToPee, agency tgthr., India
N4 Branded events
entry Mountennis, agency GForce Grey, Kazakhstan
entry From shame to stage: Standing up for women's health, agency Much Better, Bulgaria
N5 Brand experience
entry The Advanced Protector, agency &play, Bulgaria
entry The Lightchanger, agency BBDO, Russia
entry TaoTao’s Story, agency Heaven&Hell Shanghai, China
N7 Non-profit / charity
entry Make Every Run Able, agency Yell Bangkok, Thailand
U. CREATIVE USE OF MEDIA
U1 TV & Other screens
entry THE EXPERTS, agency Micidial, Italy
U2 Audio Platforms
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand
U3 Print/Outdoor
entry Solar boards, agency BBDO, Russia
U4 Ambient Media
entry Visible bag, Synthesis agency, Uzbekistan
entry Peru meets their champion, agency Tribeca Media, Peru
U5 Events
entry Mountennis, agency GForce Grey, Kazakhstan
U7 Social Platforms
entry Live Again, agency TOPic & Loong, China
U8 Use of Channel Integration
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia
U9 Non-profit/charity
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand
entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
entry UNICEF Unlockers, agency SHIFT, Slovenia
FS. FILM.SECTORS
FS1 Food & Drink
entry THE ORIGINAL, agency PHENOMENA, Lebanon
FS2 Other FMCG
entry Sabina Braless, agency SOUR Bangkok, Thailand
FS3 Consumer Durables
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
entry Gambol - Dare to Step, agency YDM Thailand
FS4 Automotive
entry Naughty List, agency Conill Saatchi&Saatchi, USA
FS7 Consumer Service & B2B
entry Minimizing Your Frustration, agency BBDO Bangkok, Thailand
entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia
FS9 Real estate services and development
entry Brusnika Developer. New Year Eve in a new flat, agency Voskhod, Russia
entry Live a life!, agency Voskhod, Russia
FS10 Media / Entertainment
entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom
FS11 Film for non-profit / charity
entry Do you think it is normal to destroy what's yours?, agency Binder, Brazil
entry The Lifeless Planet, agency Zebra Hero, Russia
PS. PRINT.SECTORS
PS2 Other FMCG
entry Red dragon's power., agency FCB Almaty, Kazakhstan
PS11 Print for non-profit / charity
entry The Suicide Note That Saved Lives., agency Maitri Advertising Works Pvt. Ltd, India
OS. OUTDOOR.SECTORS
OS1 Food & Drink
entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia
OS6 Retail, e-commerce
entry Visible bag, Synthesis agency, Uzbekistan
OS9 Real estate services and development
entry Solar boards, agency BBDO, Russia
OS11 Outdoor for non-profit / charity
entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
entry UNICEF Unlockers, agency SHIFT, Slovenia
BRANDING
B. COMMUNICATION DESIGN
B1 Creation of New Brand Identity
entry Victoria de Rocco, agency Dotorg branding & digital, Russia
entry Kineshma Kupecheskaya, agency Dotorg branding & digital, Russia
entry Baked from flour and dreams, agency ENDY, Russia
entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil
entry Utopia Orchestra, agency ESH Gruppa, Russia
entry NEW TASHKENT, Synthesis Agency, Uzbekistan
entry Identity for Saratovskaya confectionery factory, agency Voskhod, Russia
B2 Rebrand / Refresh of an Еxisting Brand
entry the SAG level, agency Depot branding agency, Russia
entry Pushkin museum, agency Suprematika, Russia
entry Stone Age 2.0, agency TDI Group, Russia
entry Silver mercury, agency Terminal Design Branding Agency, Russia
B3 Promotional Printed Materials
entry Red dragon's power., agency FCB Almaty, Kazakhstan
entry Visible bag, Synthesis agency, Uzbekistan
B4 Promotional Item Design
entry Science is the new cool. SIBUR and OLOVO have redefined the image of the modern scientist., agency Like Group, Russia
entry Typeface pairing, agency lovemedo, Russia
entry Fortune cookie bag, agency OTVETDESIGN, Russia
entry Buscape, agency YDM Thailand
B6 Design-driven Effectiveness
entry Rajadamnern Immersive Muay Thai Experience, agency Brilliant & Million, Thailand
entry the SAG level, agency Depot branding agency, Russia
entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil
B7 Design Craft
entry CartOfFun – surrealistic potato chips, agency Depot branding agency, Russia
entry Baked from flour and dreams, agency ENDY, Russia
entry Utopia Orchestra, agency ESH Gruppa, Russia
entry Pechorin, agency Terminal Design Branding Agency, Russia
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
entry CartOfFun – surrealistic potato chips, agency Depot branding agency, Russia
entry Legends of the Polar Circle, agency ENDY, Russia
entry Conilon Challenge. A limited set of drip coffee., agency Ohmybrand, Russia
entry Bottle development and packaging design for premium Kazakhstani vodka Kerbez, agency PG, Belarus
X2 Packaging of non-food products
entry Mad One, agency Repina branding, Russia
PD. PRODUCT DESIGN
PD2 Lifestyle, Fashion, Leisure, Sports
entry Alfa fashion, agency Alfa agency, Belarus
entry Trudies, agency OTVETDESIGN, Russia
entry Solar Circle, agency OTVETDESIGN, Russia
PD3 Gadgets, Computer Equipment
entry VOICA: Inclusive design you can feel, agency JetStyle, Russia
BD. BRAND ENVIRONMENT DESIGN
BD1 Retail
entry the SAG level, agency Depot branding agency, Russia
entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia
BD2 Points of Sale, Comsumer Touchpoints
entry Visible bag, Synthesis agency, Uzbekistan
BD3 In-store Design
entry Rajadamnern Immersive Muay Thai Experience, agency Brilliant & Million, Thailand
MARKETING EFFECTIVENESS
E. MARKETING EFFECTIVENESS
E1 Short-term Creative Effectiveness
entry From mother-in-law to daughter-in-law, with love, agency GForce Grey, Kazakhstan
entry Pyaterochka & Atomic Heart collaboration, agency Teammate, Russia
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia
E2 Long-term Creative Effectiveness
entry Hvatamba — a sale on Avito, company Avito, Russia
E3 Brand Launch/re-launch Campaign
entry JUST LIKE YOU, agency CONTRAPUNTO / BBDO CA, Kazakhstan
E4 Breakthrough on a Budget
entry Cheers, Deivid, agency LePub Mexico
entry LIKEA, agency Memac Ogilvy, Saudi Arabia
MARKETING SERVICES
A. BRAND EXPERIENCE & ACTIVATION
A1 Channel / Medium
entry The Noise Reducing Wind Chime, agency IDEOT, South Korea
entry Live Again, agency TOPic & Loong, China
A2 Brand Experience
entry The Advanced Protector, agency &play, Bulgaria
entry PICALENGUAS, agency WEBER SHANDWICK MEXICO /McCANN MEXICO
entry Grab The Missing, agency YDM Thailand
A3 Technology & Touchpoints
entry Harpic Loocator #BeFreeToPee, agency tgthr., India
A4 Consumer Engagement
entry Wishables, agency BBDO, Russia
entry beeline's Esports Tournament “LOVE CUP”, agency RoRe Group, Russia
A5 Strategy
entry From mother-in-law to daughter-in-law, with love, agency GForce Grey, Kazakhstan
A6 Campaign
entry Promo campaign "Dixy Dino", agency OXYGEN, Russia
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia
A8 Retail Promotions & Competitions
entry Promo campaign "Dixy Dino", agency OXYGEN, Russia
A10 Breakthrough on a Budget
entry Peru meets their champion, agency Tribeca Media, Peru
A11 Non-profit / charity
entry The Street of Life, agency Noble Graphics, Bulgaria
C. PR
C1 PR Practices & Technics
entry Explore Your Breast, agency Mood, Peru
C2 Digital & Social
entry The Lost Сomment, agency SEED, Kazakhstan
entry FRANCESCA CACCINI, agency TANGITY SPAIN
entry Trigger Mug, agency Webedia KSA, Saudi Arabia
C3 Influencer
entry Bill Kill, agency Human, Bulgaria
C4 Use of Events & Stunts
entry Mountennis, agency GForce Grey, Kazakhstan
entry Hotel La Argentina, agency Mercado Mccann, Argentina
C5 Data & Strategy
entry Scammer Pages, agency VML Thailand
C8 Sponsorship & Brand Partnership
entry Peru meets their champion, agency Tribeca Media, Peru
C9 Real-time Response
entry Flooded Room, agency VML Thailand
C12 Non-profit / charity
entry The Suicide Note That Saved Lives., agency Maitri Advertising Works Pvt. Ltd, India
entry Football field of opportunities, agency SEED, Kazakhstan
H. DIRECT
H1 Channels
entry The Advanced Protector, agency &play, Bulgaria
entry The Lightchanger, agency BBDO, Russia
H3 Digital & Social
entry School of Survival, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
entry LIKEA, agency Memac Ogilvy, Saudi Arabia
entry AI or Real?, agency Next DC, Bulgaria
H5 Campaign
entry The Meaning of Benz, agency BBDO Bangkok, Thailand
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia
H6 Breakthrough on a Budget
entry The Lightchanger, agency BBDO, Russia
entry Wishables, agency BBDO Moscow, Russia
entry Prevention Unboxer, agency Inbrax, Chile
H7 Non-profit / charity
entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
entry UNICEF Unlockers, agency SHIFT, Slovenia
CS. CAMPAIGNS: SECTORS
CS1 Food & Drink
entry Extra Finger Lickin' Good, agency Havas Malaysia / Havas Play & Havas Media Singapore, Malaysia
CS4 Automotive
entry Explore Your Breast, agency Mood, Peru
CS7 Consumer Service & B2B
entry Bill Kill, agency Human, Bulgaria
CS9 Real estate services and development
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia
CS10 Media / Entertainment
entry Hotel La Argentina, agency Mercado Mccann, Argentina
I. INNOVATIONS
I1 Innovations
entry Motorola Deep Connect, agency Dentsu Creative India
entry PICALENGUAS, agency WEBER SHANDWICK MEXICO /McCANN MEXICO
CT. CREATIVITY DRIVEN TRANSFORMATION
CT1 Product Innovation
entry Manamá: The first sand brand with a soul., agency Enredo Brand Innovation, Brazil
entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil
CT2 Business Transformation
entry Rajadamnern Immersive Muay Thai Experience, agency Brilliant & Million, Thailand
CT3 Customer Experience
entry Alfa kassa with voice control, agency Alfa agency, Belarus
MEDIA
V. CHANNELS
V3 Print / Outdoor
entry Red dragon's power., agency FCB Almaty, Kazakhstan
entry Extra Finger Lickin' Good, agency Havas Malaysia / Havas Play & Havas Media Singapore, Malaysia
V4 Ambient Media
entry Emergency SIM, agency GForce Grey, Kazakhstan
entry Visible bag, Synthesis agency, Uzbekistan
entry Peru meets their champion, agency Tribeca Media, Peru
V5 Events
entry Mountennis, agency GForce Grey, Kazakhstan
entry From shame to stage: Standing up for women's health, agency Much Better, Bulgaria
V6 Digital Platforms
entry Live Again, agency TOPic & Loong, China
V8 Social Platforms & Influencers
entry LIKEA, agency Memac Ogilvy, Saudi Arabia
V10 Branded content
entry Soyuzmultfilm’s Branding Multiverse in Roblox, agency VOVA family, part of JAMI LUP, Russia
V11 Non-profit / charity
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand
entry Football field of opportunities, agency SEED, Kazakhstan
entry Daily Hate, agency We Are Social, Spain
W. EXCELLENCE IN MEDIA
W1 Excellence in Media Insights & Strategy
entry Red dragon's power., agency FCB Almaty, Kazakhstan
entry Diabetes hijacks ads, agency SEED, Kazakhstan
W2 Excellence in Media Planning
entry Red dragon's power., agency FCB Almaty, Kazakhstan
entry The circle of baby goods driven by Huggies and Avito, agency Mediaminded, CONTENT+, Avito, Russia
M. MEDIA CAMPAIGN
M1 Integrated Campaign
entry Avito Jobs: Your Life Experience Counts Too, company Avito Jobs, Russia
entry Garage of Our Time, agency Showrunners, Russia
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia
M2 Low Budget Campaign
entry LIKEA, agency Memac Ogilvy, Saudi Arabia
entry Cheerful kvass, agency Salmon, Belarus
M4 Non-profit / charity
entry Invisible Child, agency LOGA BIGA, Belarus
entry The Street of Life, agency Noble Graphics, Bulgaria
DIGITAL
D. DIGITAL
D1 Websites
entry The Foreign Crossword, agency Next DC, Bulgaria
D2 Interactive projects
entry Come to the trees!, agency Yandex, Russia
D3 Pre-rolls
entry Diabetes hijacks ads, agency SEED, Kazakhstan
D5 Digital Campaign
entry AI or Real?, agency Next DC, Bulgaria
entry The Lost Сomment, agency SEED, Kazakhstan
D6 Native Advertising
entry Not scary bloody stories., agency FCB Almaty, Kazakhstan
D8 Use of Artificial Intelligence
entry Flooded Room, agency VML Thailand
D9 From Online to Offline Projects
entry FRANCESCA CACCINI, agency TANGITY SPAIN
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia
D12 Non-profit / charity
entry A planet unfit for life., agency Realweb, DIDENOK TEAM, ZEBRA HERO, Russia
entry Drop the Toy, agency TrendFox, What if Semin?, Russia
G. MOBILE
G2 Apps
entry Harpic Loocator #BeFreeToPee, agency tgthr., India
G5 Activation by location / Voice activation
entry Live Again, agency TOPic & Loong, China
entry Name This Oreo, agency VML New York, USA
entry Grab The Missing, agency YDM Thailand, Thailand
SI. SOCIAL & INFLUENCER
SI1 Social Campaigns
entry The Lost Сomment, agency SEED, Kazakhstan
entry LIKEA, agency Memac Ogilvy, Saudi Arabia
SI2 Co-creation & Users Generated Content
entry Not scary bloody stories., agency FCB Almaty, Kazakhstan
SI3 Real-time Response
entry Cheers, Deivid, agency LePub Mexico
SI4 Influencer Campaign
entry The Greatness Gateway Grip, agency Brilliant & Million, Thailand
SI7 Non-profit/Charity
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand
T. CREATIVE DATA
T1 Data-enhanced Creativity
entry KNOCK TURN, agency Dentsu East Japan
T3 Data storytelling
entry Scammer Pages, agency VML Thailand
T5 Social Data & Insight
entry Not scary bloody stories., agency FCB Almaty, Kazakhstan
CRAFT
J. FILM CRAFT
J1 Direction
entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
entry Naughty List, agency Conill Saatchi&Saatchi, USA
entry TATE – Symphony of Hospitality, agency The Clients, Russia
entry Tochka. Change your work, agency Voskhod, Russia
J2 Script
entry Do you think it is normal to destroy what's yours?, agency Binder, Brazil
entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia
entry Tochka. Change your work, agency Voskhod, Russia
J3 Art Direction
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
entry THE HUNGRY LLAMA, agency LEAGAS DELANEY ITALIA
entry Ours, like we all are, agency RoRe Group, Russia
entry Imperfect manifesto, agency SEED, Kazakhstan
entry Tochka. Change your work, agency Voskhod, Russia
J4 Cinematography
entry Movement Inspires Ideas, agency BBDO, Russia
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
entry Speak about fish, agency Friends, Russia
entry Tochka. Change your work, agency Voskhod, Russia
J5 Editing
entry Great works of art, company Friday! TV Channel, Russia
entry Imperfect manifesto, agency SEED, Kazakhstan
entry Make us better, agency Voskhod, Russia
J6 Use of Music & Sound Design
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
entry Ours, like we all are, agency RoRe Group, Russia
entry TATE – Symphony of Hospitality, agency The Clients, Russia
J7 Animation
entry Privet from Mars! Birchpunk in Tanks Blitz, agency LestaGames Line, part of Lesta Games group of companies., Russia
entry The Lifeless Planet, agency Zebra Hero, Russia
J8 Visual effects
entry Tecate Eagle, agency LePub Mexico
entry New Year: The Snowman’s Adventure, agency SberMarketing, Russia
entry Tochka. Change your work, agency Voskhod, Russia
Y. PRINT & OUTDOOR CRAFT
Y1 Typography
entry Stone Age 2.0, agency TDI Group, Russia
Y2 Art Direction
entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia
entry Stone Age 2.0, agency TDI Group, Russia
Y3 Illustration
entry Stone Age 2.0, agency TDI Group, Russia
Y4 Photography
entry Ask Search with Neuro, agency soup team, Russia
Z. EXCELLENCE IN RADIO & AUDIO
Z1 Excellence in Radio & Audio
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand
entry The DoggoSongs by Alice, agency Yandex Creative Studio 7.47, Russia
MASS MEDIA CONTEST
L. COMMUNICATION
L1 Film
entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
entry Sabina Braless, agency SOUR Bangkok, Thailand
L2 Print&Outdoor
entry Extra Finger Lickin' Good, agency Havas Malaysia / Havas Play & Havas Media Singapore, Malaysia
entry The Noise Reducing Wind Chime, agency IDEOT, South Korea
entry Flooded Room, agency VML Thailand
L3 Radio&Audio
entry Turning a campaign into a youth movement, agency emg, Russia
L4 Branded Content
entry The Lightchanger, agency BBDO, Russia
entry Red dragon's power., agency FCB Almaty, Kazakhstan
entry Bill Kill, agency Human, Bulgaria
entry Peculiarities of the National Off-Roading, agency Panda Digital, Russia
L5 Use of Humor in Advertising
entry Sabina Braless, agency SOUR Bangkok, Thailand
entry Gambol - Dare to Step, agency YDM Thailan
L6 Communication Design
entry 'Enjoy Your Discoveries’ Calendar, agency LOGA BIGA, Belarus
entry Kineshma Kupecheskaya, agency Dotorg branding & digital, Russia
entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil
entry Mūl Secrets – Deep Rooted Wellness, agency Yellow, India
L7 Packaging Design
entry Bottle development and packaging design for premium Kazakhstani vodka Kerbez, agency PG, Belarus
entry Powerful Numbers, agency Brama Branding, Belarus
MD. DIGITAL & MOBILE
MD2 Mobile Tools
entry Scammer Pages, agency VML Thailand
MD3 Digital & Mobile Campaign
entry Anti-Stress Smile, agency SERVICEPLAN, Russia
MD4 Social & Influencer Campaign
entry Hardcore not ded, agency Aida Pioneer, Belarus
entry Influencer and social media support as part of the Avito x Naked Heart Foundation collaboration: Rain Man., company Avito, Russia
entry PROSTOR Sounds of creativity, agency Park Production / reev Moscou, Russia
entry Reversed Roles, agency PIMO Lebanon
entry Professions lab, agency Re-ev Moscou / Blacklight, Russia
entry SKY Tok, agency Tandem Network, Kenya
MA. REACH
MA1 Brand Experience & Activation
entry From shame to stage: Standing up for women’s health, agency Much Better, Bulgaria
entry Live Again, agency TOPic & Loong, China
entry Nowruz. The holidays start with a ride, agency Yandex Magic Camp, Russia
MA2 PR
entry Hotel La Argentina, agency Mercado Mccann, Argentina
entry Peru meets their champion, agency Tribeca Media, Peru
MA3 Direct
entry Wishables, agency BBDO, Russia
entry When the dream comes true, agency Alfa agency, Belarus
entry LIKEA, agency Memac Ogilvy, Saudi Arabia
MA4 Use of Media
entry Digital transformation: how FSK changed the rules of the game for TV, agency Proximity Media (Media Direction Group), Russia
MK. INTEGRATED CAMPAIGNS
MK1 Omni-channel Campaign
entry “It all starts with L” Advertising Campaign, agency Original People, Belarus
entry Make us better, agency Voskhod, Russia
MK2 Brand Launch / Re-launch Campaign
entry Yandex Go Rebranding: From Taxi to Super App, agency Yandex Magic Camp, Russia
entry Rebranding by Other Rules: From Tele2 to T2, agency McCann Moscow, Russia
MK3 Brand Loyalty Campaign
entry 10 Years: Rakhmet from the CEO, agency Ogilvy (creative agency), Russia
entry Pattern like a russian, agency RoRe Group, Russia
MK4 Breakthrough on a Budget
entry Cheerful kvass, agency Salmon, Belarus
entry Hip Hop World Championship 2024, agency People Media MKD, Macedonia
MK5 Selfpromo
entry New Year’s congratulatory dictation from RoRe Group, agency RoRe Group, Russia
MK6 Creative Strategy
entry JUST LIKE YOU, agency CONTRAPUNTO / BBDO CA, Kazakhstan
MK7 Collaboration of Brands
entry Pyaterochka & Atomic Heart collaboration, agency Teammate, Russia
S. CHANGE FOR GOOD. BRANDS
S1 Health & Safety
entry The premiere of “SPIKING”, agency Mega Media in affiliation with Ogilvy, Uzbekistan
entry Explore Your Breast, agency Mood, Peru
entry Invisible Child, agency LOGA BIGA, Belarus
entry Visible bag, Synthesis agency, Uzbekistan
entry RED DAY OFF, agency TUTKOVBUDKOV, Russia
S2 Environment
entry Lay's Eco Project "Pack for pumping", agency OJ Group, Belarus
entry Let's trade notebooks, agency Alfa agency, Belarus
S3 Gender Equality
entry Reversed Roles, agency PIMO Lebanon
entry Harpic Loocator #BeFreeToPee, agency tgthr., India
S4 Social Projects
entry No matter how they say, agency Friends, Russia
entry PICALENGUAS, agency WEBER SHANDWICK MEXICO /McCANN MEXICO
entry Buscape, agency YDM Thailand
S5 Prosperity
entry FRANCESCA CACCINI, agency TANGITY SPAIN
S6 Other Projects
entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia
SN. CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT
SN1 Health & Safety
entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
entry The Street of Life, agency Noble Graphics, Bulgaria
SN4 Social Projects
entry Do you think it is normal to destroy what's yours?, agency Binder, Brazil
entry UNICEF Unlockers, agency SHIFT, Slovenia
SN5 Prosperity
entry Football field of opportunities, agency SEED, Kazakhstan
SN6 Other Projects
entry Black Pet Friday, agency DDB Romania, Romania
В некоторых номинациях шорт-листы не присуждены.
Кейсы победителей Фестиваля White Square 2025 будут объявлены на Церемонии награждения победителей Международного фестиваля маркетинга и рекламы White Square 2025, на которой соберутся ключевые лица индустрии коммуникаций Беларуси и других стран, спикеры и участники конференции, победители, призеры и финалисты Фестиваля White Square, члены жюри и партнеры. Победители будут опубликованы 12-го июня на официальном сайте Фестиваля whitesquare-festival.com и на индустриальных ресурсах более чем тридцати стран мира.