While preparing contest entries for international advertising festival White Square a lot of participants specify if the results of the entry should be included in the case.

For entries that demonstrate outstanding results and performed KPI of the campaign, we recommend to mention the results and besides creative nominations enter their cases into Marketing Effectiveness contest.

MARKETING EFFECTIVENESS suits cases where:
- It is possible to define goals and objectives of the project;
- Insight of the campaign is prescribed;
- Results of the campaign are presented.

At the same time case description could be submitted as text with the use of diagrams and charts in addition to creative materials. This entry description helps jury to understand the idea of the project and put marks in consideration of criteria of judging: 25% idea, 25% strategy, 50% results.

The contest celebrates entries with both creative idea and its execution as well as achievement of results according to KPI.

White Square International Advertising and Marketing Festival 2021 – one of the largest creative festivals in Europe, is scheduled on June 9-11. Annually, over 1000 cases from more than 30 countries of the globe participate in the festival.

In 2021 contest entries of White Square will be judged by seven jury line-ups that according to international standards are represented by real stars of global communication industry both from international network and local independent agencies with numerous prestigious global creative awards, including more than 400 Cannes Lions in total.

MARKETING EFFECTIVENESS contest includes 3 main nominations: short-term creative effectiveness, long-term creative effectiveness, breakthrough on a budget.


MARKETING EFFECTIVENESS contest at White Square international advertising festival will be evaluated by Marketing jury. The main criteria of judging will predominately be outstanding results.

The judging process of evaluation of the entries will take place in early June in online conference format. An intense business program of the festival is scheduled on June 9-10. Winners of White Square 2021 will be announced during Award Ceremony on June 11 that will be broadcasted and all the participants will be provided with online access.


For those who already made a decision which project to enter, here is a simple guide that systematize the upload of your entries.

The festival is organized by Association of Communications and Marketing Agencies of Belarus. ACMA is a member of the largest international association in Europe EACA (European Association of Communications Agencies).


White Square is included into Global creativity ranking AdForum Business Creative Report, Global ranking TopFice, Baltic Agency Ranking, Creativity ranking of Estonian Marketing Association, Creativity ranking of Association of Communication Agencies of Russia in all segments, Effectiveness ranking of Association of Communications Agencies of Russia in all segments, Creativity ranking of Central Asia and Azerbaijan, Creativity ranking of Association of Communications and Marketing Agencies of Belarus.


Upload your cases and do not miss the chance to become the winner of White Square 2021 international advertising festival!


IT'S TIME! Deadline of the call for entries is May 17, preferential participation fees are provided till April 15.

In case having questions, contact us via info@adfest.by