White Square International Festival of Creativity, recognized by the professional community around the world, continues to accept entries, discounted fees are available until January 20. Every year over 1500 entries from Europe, North and Latin America, MENA region, CIS countries, Asia, China, Thailand, Brazil and others take part in the contest program of White Square Festival, including international networks and brands, local agencies that strive for high professional recognition from their colleagues for their implemented projects in the field of marketing, advertising, and communications.

In the global creative economy, such festivals as White Square are an international platform where creativity is seen not as a form of self-expression, but as a conscious tool for influencing, meaningful, and effective marketing, shaping new industry benchmarks and determining which ideas, approaches, and values will influence the development of brands, media, and society in the nearest future.

Entries for White Square Festival 2026 are accepted online in 290 nominations that are updated annually according to current trends and tendencies in the global communications industry, into nine contests: Creative, Branding & Design, Digital, Media, Marketing Services, Marketing Effectiveness, Craft, Mass Media Contest, Efforts & Achievements.

Socially significant projects that reflect the role of creativity in social change take a special place at White Square Festival every year. In recent years, such projects have increasingly become the subject of professional discussion, as they demonstrate how ideas can go beyond commercial objectives and become part of cultural and social dialogue, changing society and the world for the better.

The entries of White Square Festival 2026 will be evaluated by eight international jury line-ups, traditionally represented by the brightest minds from more than 45 countries with invaluable experience in judging prestigious festivals and numerous awards around the world. As often noted by the jury members, the value of White Square Festival lies in the high level of competition entries and the ability of participants to work with context, meaning, and real challenges of our time. The main criteria for evaluating entries are creative idea and its implementation. In some contests, one of the key criteria is the effectiveness of creative solutions, which allows not only to identify and reward the best entries and ideas, but also to demonstrate comprehensive marketing achievements with the best results, including those achieved through creativity.

According to participants, White Square Festival is valued for its high level of expertise in the best international traditions, impartial evaluation system, and attention to the ideas developed by agency and brand teams. For many participants, the Festival is not only a professional experience but also a source of inspiration—an opportunity to compare their own work with the best international projects in a global context. Winning at the Festival strengthens the professional reputation of brands and agencies not only in the local market but also in the international information field, including through publications in industry media around the world.

It's Time! Now is the time to act and prepare your best projects in the field of marketing, advertising, and communications for participation in the Festival. To submit entries and learn more about the Festival winners and jury members of the previous years, visit the official website of the Festival.