White Square, one of the internationally recognized festivals in the fields of creativity, marketing and advertising, has opened its main call for entries. Each year, the Festival attracts more than 1500 entries from over forty countries, shaping a broad international agenda and reinforcing its status as one of the notable creative events on the global stage.

Creativity today stands at the core of the industry — driving cultural processes, influencing technological solutions, and defining the direction of brand development amid rapid global transformation. Ideas emerge at the intersection of strategy, data, design, digital tools, new media and cultural codes. It is at these intersections that projects appear which do more than communicate messages — they shape new brand perception and set the standards of tomorrow.

The nominations of White Square covers the full spectrum of the communications industry and is updated annually to reflect ongoing digitalization, the evolution of new technologies and the changing needs of the market. This year entries are accepted into 290 nominations in nine contests: Creative, Branding & Design, Digital, Media, Marketing Services, Marketing Effectiveness, Craft, Mass Media Contest, Efforts & Achievements.

In 2026, the international jury of White Square will bring together distinguished leaders of the global creative industry — winners of numerous prestigious creativity and effectiveness awards worldwide. The jury will include representatives from more than 45 countries, including Europe, the MENA region, the United States, China, Brazil, Asia, Latin America and other influential markets shaping the contemporary creative landscape.

With each passing year, the expanding geography of participants highlights the growing scale of international interest in White Square Festival and the consistently high quality of submitted entries. White Square remains one of the few independent platforms offering balanced professional evaluation and the opportunity to present projects on an international level. Participants include brands, creative, digital, branding and communications agencies, design studios, in-house teams and other representatives of the creative industries.

The participants note that the atmosphere of White Square allows ideas to be seen not as isolated projects, but as part of a broader cultural and industry context. What matters is not only the visual outcome, but the project’s contribution to market development, its ability to influence audiences and reflect the values of its time. Equally important is how the idea contributes to positive change in the world.

It’s Time! Now is the perfect moment to submit your best projects in marketing, advertising and communications. The main call for entries is open on the official website of White Square Festival. Early-bird fees are valid until February 28.