Ассоциация Коммуникационных и Маркетинговых Агентств Беларуси
White Square, one of the largest international creativity festivals in Europe, which contests cover the entire spectrum of the communications, marketing, branding and creative industries, announced the jury.

Annually agencies from more than 35 countries submit their entries. The geography of the Festival participants is expanding annually. White Square Festival, promoting creativity, highly values fresh ideas and people in the advertising and creative industry, shares the principles of socially responsible marketing, peacefulness and defends universal human values. Social projects at the Festival are supported annually by partners and special prizes.

The high level of judging, professional competence and impartiality in the evaluation of entries are one of the strengths of White Square Festival. This year, 4 line-ups of international jury represented by experts with worldwide recognition in the advertising industry, numerous awards and experience in judging prestigious creativity festivals around the world will evaluate the entries.
CREATIVE & BRANDING JURY is judging CREATIVE and BRANDING contests: film, print, radio & audio, outdoor, integrated, branded content & entertainment, creative use of media, communication design, packaging design, digital & interactive design, product design, brand environment design.
MARKETING & DIGITAL JURY is judging MARKETING EFFECTIVENESS, MARKETING SERVICES, DIGITAL and MEDIA contests: marketing effectiveness, brand experience & activation, PR, direct, campaigns: sectors, innovations, creativity driven transformation, digital, mobile, social & influencer, creative data, channels, excellence in media, media campaign.
CRAFT JURY is judging CRAFT contest: film craft, print & outdoor craft, excellence in radio & audio.
MASS MEDIA JURY is judging MASS MEDIA contest: communication, digital & mobile, reach, integrated campaigns, change for good. brands, change for good. nonprofit, charity, government.

Changes and additions to the jury are possible.

The main judging criteria are the creative idea and its implementation.