White Square, one of the internationally recognized festivals in the fields of creativity, marketing and advertising, continues to accept entries. Brands, creative, digital, branding and communication agencies, design studios, in-house teams and representatives of the creative industries from any part of the world are invited to participate. Every year, the Festival’s contest program brings together more than 1500 entries from over forty countries – from Europe to Asia, the MENA region, the USA and Latin America. This global geography reinforces White Square’s status as one of the most significant independent creative events, and highlights its role as a platform for ideas that shape new professional standards and cultural impact.

This year entries are accepted into 290 nominations that cover the full spectrum of the communications industry in nine contests: Creative, Branding & Design, Digital, Media, Marketing Services, Marketing Effectiveness, Craft, Mass Media Contest, Efforts & Achievements. This range of disciplines allows for professional evaluation of integrated campaigns, strategies, and innovative digital solutions, as well as production skills, design, social initiatives, and other project formats in the field of marketing and communications.

One of the most anticipated updates of the 2026 edition is the introduction of a new contest Efforts & Achievements that includes 25 nominations in five categories: Communication, Digital & Mobile, Reach, Integrated Campaigns, Strategy. This contest focuses on the journeys behind the projects – the strategic courage, persistent effort, transformation and meaningful progress that shape exceptional results. In a world where brands and teams operate under higher complexity, uncertainty and competition, this category recognizes work that reflects not only creative vision, but also the discipline and depth required to bring change to life.

Entries in Efforts & Achievements contest will be evaluated by Clients Jury, represented by marketing and brand leaders from local and international companies. This ensures that participants receive feedback rooted in real brand-side expertise, strengthening the value of both recognition and professional insight. For many entrants, this is a good way to highlight strategic breakthroughs, organisational excellence and impactful decisions that often remain behind the scenes. Key judging criteria include the creative idea and its execution, in several nominations – proven effectiveness. To learn more about the nominations and judging criteria, check the Entry Kit of the Festival.

In 2026, White Square will be judged by eight international jury line-ups: Creative, Branding, Marketing & Digital, Craft, Media, Mass Media Jury, Clients Jury and the Grand Jury. The Grand Jury will be represented by the Chairmen of all the jury-ups and will determine the Festival’s Grand Prix. The jury of White Square traditionally includes outstanding representatives of the global creative community from more than 45 countries – creative and art directors, strategists, marketing and brand leaders, designers and production experts with international recognition and awards from major global festivals. Jury members consistently highlight the strong level of submissions, the maturity of strategic approaches and the professionalism of judging at White Square. The Festival continues to evolve as an international space where ideas, strategies and creative excellence meet global professional expertise. Here, creativity is not decoration – it is a driver of brand growth, cultural influence and innovation in communications.

It’s Time! Now is the perfect moment to submit your best projects in marketing, advertising and communications. The call for entries is open on the official website of White Square Festival.