Ассоциация Коммуникационных и Маркетинговых Агентств Беларуси
ОБЪЯВЛЕНЫ ФИНАЛИСТЫ ФЕСТИВАЛЯ RED APPLE: У БЕЛОРУССКИХ АГЕНТСТВ 5 ШОРТ-ЛИСТОВ
34-й сезон Red Apple побил все рекорды: в этом году фестиваль собрал рекордное количество заявок: из 865 проектов 340 вошли в шорт-лист, в числе которых работы белорусских агентств PG BRAND REFORMING COMPANY, Aida Pioneer и Salmon . Международное жюри из 35 стран мира оценивало работы участников по четырём основным направлениям: Creative, Media,Marketing и Young Creators.
Направление CREATIVE VIDEO Video Craft / Best Direction
●Voskhod — Because life can be engineered / Brusnika Developer
● BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
● RoRe Group — Papa Mozhet: Return to the family and quickly win the love / «PAPA MOZHET» (DAD CAN)
● BetBoom Team — BB_Noir. / BetBoom Team
● SberMarketing — Letters from the front / SberBank
● SberMarketing — Serve people, not money. Investor Day 2023 / Sber
● SERVICEPLAN — Antidepressant / Charity Fund «Happily Ever After»
● SLAVA — What are you doing? / Tochka Bank
● Voskhod — Beauty is inspiring. / Brusnika Developer
Video Craft / Best Script
● SberMarketing — Letters from the front / SberBank
● SberMarketing — The Сuckoo. HR-series about the feats of SberBank employees / SberBank
● SberMarketing — Serve people, not money. Investor Day 2023 / Sber
● SERVICEPLAN — Antidepressant / Charity Fund «Happily Ever After»
Video Craft / Best Music
● BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
● GG Creative Agency — Oooo! — the most emotional promo code of the summer. / Ostrovok!
● RoRe Group — HIT ABOUT A BEASTLY APPETITE / «PAPA MOZHET» (DAD CAN)
● SberMarketing — Sounds of Russia / Sber
● SLAVA — What are you doing? / Tochka Bank
Video Craft / Best Visual Effects and Animation
● Contrapunto — Turns every fraud into the fool / Getcontact
● Twin3D — Yota. No limits! / Yota
● 7.47 Yandex Creative Studio — New Yandex Browser / Yandex Browser
● OZIO — OUT OF SEASONS / Amazing Red
● OZIO — Velophasis / Amazing Red
● Mosaic & Petrick — MTS — Coeval / MTS
Video Craft / Best Editing
● BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
● Friday! TV Channel — Project Midnight / Friday! TV Channel
● Voskhod — Make us better. / Brusnika Developer
Video Craft / Best Art Direction
● Voskhod — Because life can be engineered / Brusnika Developer
● BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
● SberMarketing — G-Energy – Keep the engine in shape / PAO «Gazprom Neft»
● SberMarketing — Letters from the front / SberBank
● SberMarketing — Serve people, not money. Investor Day 2023 / Sber
● SERVICEPLAN — Antidepressant / Charity Fund «Happily Ever After»
● Atom х Red Pepper Film х Vnimaniye brusnika — The indie anthem of Yekaterinburg / Atom (Atomstroykomplex)
● Voskhod — Beauty is inspiring. / Brusnika Developer
Video: Sectors / Food & Drink
● Bosp.Group — North Pacific. Buzzy days / NCO «Association of Pollock Fishermen»
● Struktura studio production — Pshenitsyn / Ageevskiy
Video: Sectors / Automotive
● BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
Video: Sectors / Retail & Consumer Services
● Yell Bangkok — Fuel & Fury / PTT Oil and Retail Business Public Company Limited (OR) : PTT Station
Video: Sectors / Trave
l● CREATIVITY — Air Astana – New Safety Video / Air Astana
● Zebra Hero — Journey to Yourself / S7
Video: Sectors / Media / Entertainment
● Friends — Serious relationships with Turkish TV series on IVI / IVI
Video: Sectors / B2B
● Yandex Ads — We are the neural networks by Yandex Ads. / Yandex Ads
Video: Sectors / Film for non-profit
● The Charity Fund «Pari i Pobezhdai» — Presentation video of The Charity Fund «Pari i Pobezhdai» / The Charity Fund «Pari i Pobezhdai»
● emg, Stereotactic — The Most Important Word / SOS Children’s Villages
● SERVICEPLAN — Antidepressant / Charity Fund «Happily Ever After»
● Stereotactic — Anyone can become homeless / Nochlezhka
Video: Sectors / Realty
● Voskhod — Make us better / Brusnika Developer
● Voskhod — Beauty is inspiring. / Brusnika Developer
● Voskhod — Patio / Brusnika Developer
Video: Sectors / Banks and finance
● SLAVA — What are you doing? / Tochka Bank
● MORE — One step to IPO / Sovcombank
● Blacklight — «Stranger Scenes»: The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel
AUDIO Excellence in Audio / Best Original Song
● RoRe Group — HIT ABOUT A BEASTLY APPETITE / «PAPA MOZHET» (DAD CAN)
● Atom х Red Pepper Film х Vnimaniye brusnika — The indie anthem of Yekaterinburg / Atom (Atomstroykomplex)
Excellence in Audio / Best Sync
● Sber — Advertising campaign for the SberCard Credit Card, video with musician Anton Belyaev using the author's music track / Sber
Excellence in Audio / Best Audio Branding
● ONY — MTS Audio Branding / MTS
● RoRe Group — HIT ABOUT A BEASTLY APPETITE / «PAPA MOZHET» (DAD CAN)
● Voskhod — Business sounds. Tochka Bank / Tochka Bank
Audio Medium / Radio
● Voskhod — Thanks to real estate agents. / Brusnika Developer
Audio Medium / Streaming / Downloadable Content
● SERVICEPLAN — Crossfood / Makro Uzbekistan
DESIGN Communication Design / Corporate Identity
● Voskhod — REMOD | Apartment Renovation Service / Remod
● Voskhod — Keep Charged / hh.ru
● ONY — MTS Label / MTS
● CreativePeople — Novokuznetsk Airport — the forge of nature and character / Novokuznetsk Airport
● Shuka — Yandex Education / Yandex
● Dotorg branding & digital — Kineshma Kupecheskaya / Visit Ivanovo
● bushe with the participation of sympa.design — Aurora Bushearis, communications campaign of bushe bakery chain / bushe
● SmartHeart creative agency — STARK: project the worlds are combined within /GK OSTOV
● Dotorg branding & digital — Marabor / Anapskoye Vzmorie Company
Communication Design / Promotional Item Design / Merch
● Voskhod — Saratovskaya confectionery factory / Saratov confectionery factory
● Voskhod — Keep Charged / hh.ru
● Beetl — Merch Collection «Beetlenciaga Super Drop» / Beetl
● ENDY — Riddle-merch for IT-company Usergate / UserGate
● MTS — MTS Hybrid Reality / MTS
● OTVETDESIGN — Deadline Box / Illan Communications
Communication Design / Offline visual communications
● Voskhod — Saratovskaya confectionery factory / Saratov confectionery factory
● Voskhod — Keep Charged / hh.ru
● SERVICEPLAN — Beauty of Authenticity / Aeroflot
Communication Design / Rebranding / Repositioning Campaign
● Voskhod — Saratovskaya confectionery factory / Saratov confectionery factory
● The Clients — Ostrovok - the vacation starts with O! / Ostrovok
● Depot branding agency — New Breath of Gorodetskaya Rospis. Rebranding of the Factory / Gorodetskaya Painting Factory
● Ohmybrand — Skuratov Coffee: Rebranding of the Russian Coffee Chain / Skuratov Coffee Roasters
● ENDY — Fresh from the oven, Brand Identity For The Chef School, SVCH / SVCH
● OTVETDESIGN — Comprehensive rebrand of OTVETDESIGN communications agency / OTVETDESIGN
● Suprematika — Lev Borodinsky / Lev Borodinsky
● Suprematika — Finn Flare / Finn Flare
Communication Design / Communication design for non-profit
● Dotorg branding & digital — To Small Towns for the Big Stories / Visit Ivanovo
● Yandex Magic Camp — «Through the eyes of the different ones» / Yandex Go & Yandex foundation «Help Nearby»
● INK — The rebranding of the Primorsky Regional Puppet Theater / Primorsky Regional Puppet Theater
Digital Design / Digital and Interactive Design
● Mosaic Media — MTS Verse / MTS
Label and Packaging / Drinks
●Depot branding agency — Packaging design for HACKNEY the gin brand / Retail chain «Chizhik» ●PG BRAND REFORMING COMPANY — TROLLMEISTER / LLC «Zavod Bulbash»
●LINII — Packaging design system for Tasty Coffee / Tasty Coffee
●Svoe Mnenie — You Only Live Twice / Broken Clock
Label and Packaging / Food Products
●Depot branding agency — Italian Classics. Pasta Packaging Design / SPAR Middle Volga LLC ●Funky Agency — Unicava — Bean-to-Bar Chocolate / Unicava
●Ohmybrand — Conilon Challenge: limited set of drip coffee / Hummingbird coffee
Label and Packaging / Other FMCG & Consumer Durables
●Depot branding agency — Wellement. Packaging design for pet food with unique characters / Wellement
●OTVETDESIGN — A comprehensive branding project for a household cleaning products brand / STANDART CHISTOTY
Label and Packaging / Healthcare
● Salmon — ABS on the body / Sports nutrition
SOCIAL MEDIA & INFLUENCER Social Media Campaigns: Sectors / Food & Drink
● RoRe Group — Couple to taste / Vkusno — i tochka
Social Media Campaigns: Sectors / Dark Market
● Aida Pioneer — Garage. Hardcore not ded / Seth&Riley's Garage by Alivaria brewing company, Carlsberg Group
Social Media Campaigns: Sectors /Automotive
● BBDO — NEURALVIEW / Great Wall Motors / TANK
Social Media Campaigns: Sectors / Travel
● Zebra Hero — Journey to Yourself / S7
Social Media Campaigns: Sectors / Banks and finance
● Dolyame — YouTube show «Dolyame House» / Dolyame
Influencer and Content Marketing / Reach & Impact
● odin11adtsat & Yandex — Grandma's road to success with Yandex Direct / Yandex Direct
Influencer and Content Marketing / Collaboration
● MOSAIC - MTS 30th Birthday — It's in the hat / MTS
● odin11adtsat & Yandex — Grandma's road to success with Yandex Direct / Yandex Direct
● Zebra Hero — Journey to Yourself / S7
Influencer and Content Marketing / Social Video
● BBDO — NEURALVIEW / Great Wall Motors / TANK
● odin11adtsat & Yandex — Grandma's road to success with Yandex Direct / Yandex Direct
● Aida Pioneer — Garage. Hardcore not ded / Seth&Riley's Garage by Alivaria brewing company, Carlsberg Group
Influencer and Content Marketing / Local / Single-market Campaign
● Atom х Red Pepper Film х Vnimaniye brusnika — The indie anthem of Yekaterinburg / Atom (Atomstroykomplex)
Influencer and Content Marketing / Content for non-profit
● Avito — Avito x Naked Heart Foundation: Rain Man / Avito
INTERACTIVE Interactive: Instruments / Viral Ads
● Friday! TV Channel — Big pizza for «Big Girls» / Friday! TV Channel
● Soda × D Innovate group — The beer skating rink / The Parents Brewery
Interactive: Instruments / Online Ads
● Marvelous — Banner that needs help / Children's charity foundation «Solnechny Gorod»
Interactive: Instruments / Mobile
● SberMarketing — Sounds of Russia / Sber
● Blacklight — «Stranger Scenes»: The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel
Interactive: Instruments / Non-standard Advertising for non-profit
● Avito — Avito x Naked Heart Foundation: Rain Man / Avito
● SLAVA — Cholesterunner / Orbi
Interactive: Technology / Creative Use of Technology
● 7.47 Yandex Creative Studio — DoggoSongs by Alice / Yandex Browser
● SberMarketing — Letters from the front / SberBank
● SberMarketing — Sounds of Russia / Sber
● MOSAIC — Sber. REV-AI-VED ART / Sber, Sberbank
Interactive: Technology / Creative Use of AI
● Art. Lebedev Studio - Koroche / VK
● SberMarketing — Letters from the front / SberBank
● SberMarketing — Sounds of Russia / Sber
● SberMarketing — Vasnetsov. The revived art. / SberBank
● MOSAIC — Sber. REV-AI-VED ART / Sber, Sberbank
● Voskhod — Business sounds. Tochka Bank / Tochka Bank
● makelove agency — NeuroMendeleev, SIBUR's new employee / SIBUR
Interactive: Technology / New Realities
● VOVA family part of JAMI LUP — «SELA world in Roblox + AR T-shirt collection for kids» / SELA
● Mosaic Media — MTS Verse / MTS
Interactive: Craft / Best Animation & Motion Graphics
● Contrapunto — Turns every fraud into the fool / Getcontact
Interactive: Craft / Best Music & Sound Design
● SberMarketing — Sounds of Russia / Sber
Interactive: Craft / Websites
● Mosaic Media — MTS Verse / MTS
Interactive: Craft / Game & Apps
● Mosaic Media — MTS Verse / MTS
● Trend Surfers — Yandex Food in Fortnite: Branded Virtual Food Court & Gaming Experience / Yandex Eats
OUTDOOR & INDOOR Outdoor & Indoor: Sectors / Retail & Consumer Services
●Yandex Eats — Rooftop caviar / Yandex Eats
Outdoor & Indoor: Sectors / Travel
● GG Creative Agency — Ostrovok! Vacation begins with O! / Ostrovok!
Outdoor & Indoor: Sectors / Environmental, Social, and Corporate Governance
●Yandex Magic Camp — «Through the eyes of the different ones» / Yandex Go & Yandex foundation «Help Nearby»
Outdoor & Indoor: Sectors / Realty
● Voskhod — Quality sells / Brusnika Developer
Outdoor & Indoor: Sectors / Banks and finance
● Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system)
Digital OOH: Sectors / Media / Entertainment
● GG Creative Agency — New Year Vending Machine / VK
BRANDED CONTENT Non-Digital Branded Content
● BBDO — Ozon fresh «Lightchanger» easy way to help with late night snaking / Ozon fresh
● Imagency — The Supernatural Apartment on Patriarch's Ponds by MTS Travel / MTS
Digital Branded Content
● OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
● SberMarketing — Sounds of Russia / Sber
● Atom х Red Pepper Film х Vnimaniye brusnika — The indie anthem of Yekaterinburg / Atom (Atomstroykomplex)
● Mosaic & Petrick — MTS — Coeval / MTS
● Aida Pioneer — Garage. Hardcore non ded / Seth&Riley's Garage by Alivaria brewing company, Carlsberg Group
● Blacklight — «Stranger Scenes» – The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel
● Zebra Hero — Journey to Yourself / S7
Creative Use of Content
● KION — Uncle Lesha / KION
● OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
● TDI GROUP CA (Holding Wunder/TDI) — Reality show shifting reality / Altair Foundation
● SberMarketing — Sounds of Russia / Sber
● Yell Bangkok — Fuel & Fury / PTT Oil and Retail Business Public Company Limited (OR) : PTT Station
● SERVICEPLAN — Crossfood / Makro Uzbekistan
● Zebra Hero — Journey to Yourself / S7
Branded Content for Non-profit Organisations
● Yandex Magic Camp — «Through the eyes of different ones» / Yandex Go & Yandex foundation «Help Nearby»
CREATIVE USE OF PR Best PR-campaign for B2C
● Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery
● PUSH PUSH — Tincture on burnt forests / Scandinavian pub FJORD
Best PR-campaign for B2B
● Beetl — Merch Collection «Beetlenciaga Super Drop» / Beetl
Best PR-campaign for non-profit
● LUP, part of JAMI LUP — Social project «MEGA against bullying» / MEGA Ekaterinburg
● emg, Stereotactic — The Most Important Word / SOS Children’s Villages
● Avito — Avito x Naked Heart Foundation: Rain Man / Avito
● Yell Bangkok — Make Every Run Able / Together Foundation for People with Disabilities and Society (TDS) : Run2Gather
● PUSH PUSH — Tincture on burnt forests / Scandinavian pub FJORD
CREATIVE USE OF MEDIA Advertising Excellence/ Single Media
● Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system)
● Voskhod — Quality sells / Brusnika Developer
Advertising Excellence/ New Media
● GG Creative Agency — New Year Vending Machine / VK
● Blacklight — «Stranger Scenes»: The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel
Advertising Excellence/ Rebranding / Repositioning Campaign
● GG Creative Agency — Ostrovok! Vacation begins with O! / Ostrovok!
Advertising Excellence/ The lowest budget creative solution
● BBDO — Ozon fresh «Lightchanger» easy way to help with late night snaking / Ozon fresh
● GG Creative Agency — Oooo! — the most emotional promo code of the summer. / Ostrovok!
● DADA Creative Agency — Non-obvious instructions / divan.ru in collaboration with charitable foundation «Anton tut ryadom»
● Voskhod — Quality sells. / Brusnika Developer
● Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery
Advertising Excellence/ Advertising excellence non-profit
● DADA Creative Agency — Non-obvious instructions / divan.ru in collaboration with charitable foundation «Anton tut ryadom»
Integrated Campaign/ Mixed Media
● GG Creative Agency — Ostrovok! Vacation begins with O! / Ostrovok!
● OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
Integrated Campaign/ Non-profit / Charity
● Yandex Magic Camp — «Through the eyes of different ones» / Yandex Go & Yandex foundation «Help Nearby»
Направление MARKETING ACTIVATION/B2C Best Sales Promotion Campaign
● Imagency — The Supernatural Apartment on Patriarch's Ponds by MTS Travel / МТS
●Oxygen — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
● CLG — «Mini Lenta» — how to turn an advertising campaign into a sticky game with the consumer / Lenta
●PHD — Halva card launches «Shuba space» on Friday! / Sovcombank
● GREAT — Find your MYce cream / VkusVill
Best Event Marketing Campaign (Including Sponsorship)
● DPG Russia — CSKA 100 years / PBC CSKA
●DPG Russia — Mom, I'm in a hat / VK
Best Trade and Retail Marketing Campaign (Including Merchandising)
● SERVICEPLAN — Crossfood / Makro Uzbekistan
Best Integrated Campaign
● BBDO — The universe of «Master and Margarita» in MTS digital ecosystem / MTS
● Avito Jobs — Avito Jobs: Your life experience matters / Avito
● i.com — NUUM: the birth of a new star. Strategy for launching a video platform for viewing and creating content of any format / NUUM
● OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
● GREAT — Mangotime of the year / VkusVill
Best Brand Loyalty Campaign
● BBDO and MOSAIC — MTS’ 30th Anniversary / MTS
● DPG Russia — CSKA 100 years / PBC CSKA
● DPG Russia — Mom, I'm in a hat / VK
Best Non-profit Campaign
● emg, Stereotactic — The Most Important Word / SOS Children’s Villages
● Yandex Magic Camp — «Through the eyes of the different ones» / Yandex Go & Yandex foundation «Help Nearby»
Best Use of Strategy
● i.com — NUUM: the birth of a new star. Strategy for launching a video platform for viewing and creating content of any format / NUUM
●FUSE Media Direction Group — The Magic of Pink / Russkart (Russkart LLC) / «Rozoviye chipsy» («Pink chips»)
ACTIVATION/B2B Best Brand Loyalty Campaign
● ICE Agency — Hub by Hochland: You Thought, We Did It! / Hohland Professional
Best Event Marketing Campaign (Including Sponsorship)
●SberMarketing — RKO and services for eCom / SberBusiness
CAMPAIGNS: SECTORS Food & Drink
● Soda × D Innovate Group, Deltaplan × D Innovate Group — Zoummm Zoummm / VelKen
● GREAT — Mangotime of the year / VkusVill
● GREAT — Find your MYce cream / VkusVill
Dark Market
● //BM Agency / Digital Stories — VALERA. The world's first AI drinking buddy / Alcohol Siberian Group (ASG) / «Five Lakes»
Other FMCG
● GREAT — House-elf stories / Evolution of Comfort (ex. Essity) / Zewa
● GREAT — Black Pearl Resort / Unilever Rus
Retail & Consumer Services
●SERVICEPLAN — Crossfood / Makro Uzbekistan
Travel
●Imagency — The Supernatural Apartment on Patriarch's Ponds by MTS Travel / MTS
Media / Entertainment
●BBDO — «Master and Margarita» in MTS digital ecosystem / MTS
B2B
●Yandex — How Ilya Kuruch helped to change brand perception and get rid of Yandex Direct «mentors» / Yandex Direct
Environmental, Social, and Corporate Governance
●PHD — Dobrograd. How to populate an entire city with a minimum budget / Dobrograd
●19agency84 — Live wherever you want, work for Magnit / Magnit
Banks and finance
●SberMarketing — RKO and services for eCom / SberBusiness
Sport / Cybersport
●DPG Russia — CSKA 100 years / PBC CSKA
Non-profit
● MullenLowe & Friends — NURDOR «I Fight too!» / NURDOR
●emg, Stereotactic — The Most Important Word / SOS Children’s Villages
State Sector
●«Avilex», «Mikhailov & partners» — Exhibition «Manege Station. The Moscow Transport 2030» / The Department of Transport and Road Infrastructure Development of Moscow
●Dalee x Scotch — The Russian Online Financial Literacy Test by The Central Bank / The Central Bank of the Russian Federation
Marketplace & e-commerce
●Avito — Avito Premium: affordable luxury / Avito
Education
●GREAT — Skysmart: «We do not collect for curtains» / Skysmart falls under a corporate umbrella of Skyeng (Skyeng, Skysmart, Skypro)
MARKETING DISCIPLINES
Best Use of Ambient
●Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system)
●GREAT — Skysmart: «We do not collect for curtains» / Skysmart falls under a corporate umbrella of Skyeng (Skyeng, Skysmart, Skypro)
●Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery
Best Use of Public Relations
●R.I.M. Communications Agency — From the Kremlin to the Kremlin: the opening of the M-12 Vostok highway / Avtodor
●Mikhailov & Partners — How the serfs invited Akinfeev to eat pelmeni / Siberian Collection
●Avito — Avito Premium: affordable luxury / Avito
●GG Creative Agency — OPPO Find N2 Flip: in the top 10 with just one flip / OPPO
●Gazprom Neft — HR-Brands cities of presence Gazprom Neft / Gazprom Neft
●Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery
Influencers
●GRAPE — The royal choice /IVI
● LUP, part of JAMI LUP — Social project «MEGA against bullying» / MEGA Ekaterinburg
●BBDO and Mosaic — MTS’ 30th Anniversary — Celebrity Collaboration Strategy / MTS
●odin11adtsat & Yandex — Grandma's road to success with Yandex Direct / Yandex Direct
Best Use of In-store Materials and Installations
●DPG Russia — Mom, I'm in a hat / VK
Best Use of Event
●SberMarketing — How Sound celebrated «Ear Day» and «Techno-Christmas Tree» / HiFi streaming «Sound»
●ICE Agency — Hub by Hochland: You Thought, We Did It! / Hohland Professional
●DPG Russia — CSKA 100 years / PBC CSKA
Best Use of Digital Tools Including Mobile
●Affect — Match so vkusom (Match with taste) / Samokat, Drugoe Delo
●SberMarketing — The campaign to attract young professionals to the internship «Hidden talents» / SberBank
●SberMarketing — Sounds of Russia / Sber
Best Use of Sales Promo
●Imagency — The Supernatural Apartment on Patriarch's Ponds by MTS Travel / MTS
●KION— Uncle Lesha / KION
●OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
Best Use of Direct Tools
●BBDO — Ozon fresh «Lightchanger» easy way to help with late night snaking / Ozon fresh
Best Use Of Sponsorship
●FUSE Media Direction Group — The Magic of Pink / Russkart (Russkart LLC) / «Rozoviye chipsy» («Pink chips»)
●SberMarketing — Vasnetsov. The revived art. / SberBank
Best Use Of Collaboration
●Okkam Creative, Twinby, Mera — MTS Travel x Twinby: your perfect travel match! / MTS Travel
●LOOKY — Digital Time Travel by LOOKY in the State Historical Museum / LOOKY
●SberMarketing — Vasnetsov. The revived art. / SberBank
MARKETING EFFECTIVENESS
Creative Effectiveness
●Avito — Avito Premium: affordable luxury / Avito
●DDB Navigator — Free your business from routine / VTB
●RoRe Group — Papa Mozhet: Return to the family and quickly win the love / «PAPA MOZHET» (DAD CAN)
●OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
●Soda × D Innovate Group, Deltaplan × D Innovate Group — Zoummm Zoummm / VelKen
●PHD — Halva card launches «Shuba space» on Friday! / Sovcombank
Anticrisis Marketing Campaign
●GRAPE — The royal choice / IVI
●RoRe Group — Papa Mozhet: Return to the family and quickly win the love / «PAPA MOZHET» (DAD CAN)
●RoRe Group — It's going to be a hit in Vkusno — i tochka / Vkusno — i tochka
DIGITAL CAMPAIGNS
Digital Campaigns
●Bookmate — How did Bookmate get an atomic heartbeat / Bookmate
Online Guerrilla & Ambient
●Mikhailov & Partners — Ludlville — my favourite cartoon! / Soyuzmultfilm
●TDI GROUP CA (Holding Wunder/TDI) — Reality show shifting reality / Altair Foundation
●PostPost, Panda Digital — Soft bed for those who prefer it a bit firmer / Lazurit furniture company, VIZIT condoms brand
Innovation
●Hate Agency — Neural Network Telegram Bot: Film Memes With Users’ Faces / Kinopoisk
●Skillbox — The Sidorovs: the first sitcom based on a neural network script / Skillbox, СТС
●makelove agency — NeuroMendeleev, SIBUR's new employee / SIBUR
Experience Marketing
●Avito Jobs — Avito Jobs: Your life experience matters /Avito Jobs
●Yandex Eats — Edible match/ Mambа
●VOVA family part of JAMI LUP — SELA world in Roblox + AR T-shirt collection for kids / SELA
Digital Strategy
●Realweb — GORJI — GAME CHANGER / GORJI (Holding Aqua)
Направление MEDIA
SECTORS
Travel
● R.I.M. Communications Agency — From the Kremlin to the Kremlin: the opening of the M-12 Vostok highway / Avtodor
● Zebra Hero — Journey to Yourself / S7
Realty
● PHD — Dobrograd. How to populate an entire city with a minimum budget / Dobrograd
● Proximity Media (Media Direction Group) — How chatgpt helped FSK to increase conversion for the cottage village «Saburovo Club» / FSK
State Sector
● Dalee x Scotch — The Russian Online Financial Literacy Test by The Central Bank / The Central Bank of the Russian Federation
Marketplace & e-commerce
● SberMarketing — Price Squeezing Factory / Megamarket
CHANNELS
Best Use of Print / Outdoor
●Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system)
● Mera — Smart Outdoor for Smart Devices / Yandex (Alice and Smart Devices)
Best Use of Ambient Media
●Yandex Eats — Rooftop caviar / Yandex Eats
●Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system)
●bushe — New universe «Aurora Buchearis» from the bushe bakery chain / bushe
Best Use of Events and Stunts
●Mikhailov & Partners — How the serfs invited Akinfeev to eat pelmeni / Siberian Collection
● Affect — Ecochella 2.0 project, run as part of World Youth Festival 2024 / SIBUR
Best Use of Digital
●Avito — Avito Guards / Avito
● Affect — Match so vkusom (Match with taste) / Samokat, Drugoe Delo
● Yandex Eats — Gastro tour with Jetour / Jetour
● Delivery — Shopping Big / HAVAL
● Ailove — Creating content and Reels for SimpleWine social media / SimpleWine
● VOVA family part of JAMI LUP — SELA world in Roblox + AR T-shirt collection for kids / SELA
● VK, Media Instinct — VTB x VK New Year's project / VTB Bank
Best Use of AdTechnology / MarkTechnology
●Hate Agency — Neural Network Telegram Bot: Film Memes With Users’ Faces / Kinopoisk
● Skillbox — The Sidorovs: the first sitcom based on a neural network script / Skillbox, СТС
● Proximity Media (Media Direction Group) — How chatgpt helped FSK to increase conversion for the cottage village «Saburovo Club» / FSK
● Yandex PromoPages — Yandex Market Innovations: How AI and Big Data Help To Attract New Customers / Yandex Market
● makelove agency — NeuroMendeleev, SIBUR's new employee / SIBUR
Best Use of Data & Programmatic
●PHD — Dobrograd. How to populate an entire city with a minimum budget / Dobrograd
● Proximity Media (Media Direction Group) — How chatgpt helped FSK to increase conversion for the cottage village «Saburovo Club» / FSK
Best Use of O2O
● Marketing Agency Tochno— Shopping Center Brand Media: How to Increase Traffic 2,5 Times and Reach a 2 Million Ruble Sales Target? / Neglinnaya Shopping Center
Best Use of Mixed Media
● Mera, Proximity, Тhe Marketing Arm — DR.DIESEL Enjoy in your way / DR DIESEL
Best Use of Media Innovation
● GG Creative Agency — New Year Vending Machine / VK
● Hate Agency — Telegram Bot That Will Make You a Legendary Film Meme /Kinopoisk
Best Use of Single Media
● Delivery — Shopping Big / HAVAL
Best use of channels for non-profit
● Marvelous — Banner that needs help / Children's charity foundation «Solnechny Gorod»
CONTENT
Best Branded Content
●Marvelous — Youtube show «Test your luck» / Stoloto
●SberMarketing — Trick or joy / Samokat
●Avito Jobs — Avito Jobs: Your life experience matters / Avito Jobs
● VOVA family part of JAMI LUP — World of Prostokvashino in Roblox: strengthening the brand-user relationship through the new digital communication channel / Soyuzmultfilm
● RoRe Group — Beeland at Roblox / Beeline
● PHD — Halva card launches «Shuba space» on Friday! / Sovcombank
● PHD — With Sovcombank, it's easy to dare to change for the better! / Sovcombank
● Blacklight — «Stranger Scenes»: The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel
● Zebra Hero — Journey to Yourself / S7
Best use of Content Including Sponsorship
●SberMarketing — Bad girls rule / SberBank
●SberMarketing — Price Squeezing Factory / Megamarket
● OMD Media Direction — The Magic of Pink / Russkart (Russkart LLC) / «Rozoviye chipsy» («Pink chips»)
● PHD — Halva card launches «Shuba space» on Friday! / Sovcombank
● PHD — With Sovcombank, it's easy to dare to change for the better! / Sovcombank
Best Influencer Campaign
● SberMarketing — The first large-scale neuroart challenge with Kandinsky 2.2 on Twitch / SberBank
● odin11adtsat & Yandex — Grandma's road to success with Yandex Direct / Yandex Direct
Best Brand Media
● Vinou — Yota? Possible! How to effectively attract an audience to the telecom brand / Skartel, Yota
● Hate Agency — Film Memes With Users’ Faces — New Milestone in Brand Media / Kinopoisk
● Marketing Agency Tochno — Shopping Center Brand Media: How to Increase Traffic 2,5 Times and Reach a 2 Million Ruble Sales Target? / Neglinnaya Shopping Center
MEDIA EXCELLENCE
Excellence in Media Insights & Strategy
● PHD — Halva card launches «Shuba space» on Friday! / Sovcombank
● PHD — With Sovcombank, it's easy to dare to change for the better! / Sovcombank
Use of Integrated Media
● SberMarketing — How Sberbank Insurance said «YES» to travel without worries! / Sberbank Insurance
Long-term Success
● RoRe Group — A series of special projects in gaming and esports / Beeline
Best Use of Media in Limited Budget
● Mikhailov & Partners — Ludlville — my favourite cartoon! / Soyuzmultfilm
● Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery
New Media
● Mikhailov & Partners — How Alisa grows lovemark through viral communications / Yandex
● GG Creative Agency — New Year Vending Machine / VK
● VOVA family part of JAMI LUP — World of Prostokvashino in Roblox: strengthening the brand-user relationship through the new digital communication channel / Soyuzmultfilm
● RoRe Group — Beeland at Roblox / Beeline
● VOVA family part of JAMI LUP — SELA world in Roblox + AR T-shirt collection for kids / SELA
● Vinou — YUGC (Yota Users Generated Content) as new wave for brand media / Skartel, Yota
Направление Young Creators Design / Funky Monkey
●Sargsyan Lilia, Nedopekina Anastasia, Ladygina Sabina — Choose your emotions with Funky Monkey
● Pedchenko Olesia, Melnikova Ksenia, Bogdanova Polina — craazy-lazy
● Anastasiya Masyukova — Make it crazy ● Eva Chistyakova — CRAAZY TRAVEL
Creative Campaign / Avito Jobs
● Maria Vnukova, Katerina Gatovskaya — VibeCheck
● Lebedev Denis, Lebedeva Lidiia, Kudrina Anastasia — grandrecruiters
● Reshetnikova Anastasya, Eshcheriakova Karina, Zakhartseva Valeria — Work swap
● Eshcheriakova Karina, Onar Anzhei, Reshetnikova Anastasya — Working on the couch
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Направление CREATIVE VIDEO Video Craft / Best Direction
●Voskhod — Because life can be engineered / Brusnika Developer
● BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
● RoRe Group — Papa Mozhet: Return to the family and quickly win the love / «PAPA MOZHET» (DAD CAN)
● BetBoom Team — BB_Noir. / BetBoom Team
● SberMarketing — Letters from the front / SberBank
● SberMarketing — Serve people, not money. Investor Day 2023 / Sber
● SERVICEPLAN — Antidepressant / Charity Fund «Happily Ever After»
● SLAVA — What are you doing? / Tochka Bank
● Voskhod — Beauty is inspiring. / Brusnika Developer
Video Craft / Best Script
● SberMarketing — Letters from the front / SberBank
● SberMarketing — The Сuckoo. HR-series about the feats of SberBank employees / SberBank
● SberMarketing — Serve people, not money. Investor Day 2023 / Sber
● SERVICEPLAN — Antidepressant / Charity Fund «Happily Ever After»
Video Craft / Best Music
● BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
● GG Creative Agency — Oooo! — the most emotional promo code of the summer. / Ostrovok!
● RoRe Group — HIT ABOUT A BEASTLY APPETITE / «PAPA MOZHET» (DAD CAN)
● SberMarketing — Sounds of Russia / Sber
● SLAVA — What are you doing? / Tochka Bank
Video Craft / Best Visual Effects and Animation
● Contrapunto — Turns every fraud into the fool / Getcontact
● Twin3D — Yota. No limits! / Yota
● 7.47 Yandex Creative Studio — New Yandex Browser / Yandex Browser
● OZIO — OUT OF SEASONS / Amazing Red
● OZIO — Velophasis / Amazing Red
● Mosaic & Petrick — MTS — Coeval / MTS
Video Craft / Best Editing
● BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
● Friday! TV Channel — Project Midnight / Friday! TV Channel
● Voskhod — Make us better. / Brusnika Developer
Video Craft / Best Art Direction
● Voskhod — Because life can be engineered / Brusnika Developer
● BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
● SberMarketing — G-Energy – Keep the engine in shape / PAO «Gazprom Neft»
● SberMarketing — Letters from the front / SberBank
● SberMarketing — Serve people, not money. Investor Day 2023 / Sber
● SERVICEPLAN — Antidepressant / Charity Fund «Happily Ever After»
● Atom х Red Pepper Film х Vnimaniye brusnika — The indie anthem of Yekaterinburg / Atom (Atomstroykomplex)
● Voskhod — Beauty is inspiring. / Brusnika Developer
Video: Sectors / Food & Drink
● Bosp.Group — North Pacific. Buzzy days / NCO «Association of Pollock Fishermen»
● Struktura studio production — Pshenitsyn / Ageevskiy
Video: Sectors / Automotive
● BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
Video: Sectors / Retail & Consumer Services
● Yell Bangkok — Fuel & Fury / PTT Oil and Retail Business Public Company Limited (OR) : PTT Station
Video: Sectors / Trave
l● CREATIVITY — Air Astana – New Safety Video / Air Astana
● Zebra Hero — Journey to Yourself / S7
Video: Sectors / Media / Entertainment
● Friends — Serious relationships with Turkish TV series on IVI / IVI
Video: Sectors / B2B
● Yandex Ads — We are the neural networks by Yandex Ads. / Yandex Ads
Video: Sectors / Film for non-profit
● The Charity Fund «Pari i Pobezhdai» — Presentation video of The Charity Fund «Pari i Pobezhdai» / The Charity Fund «Pari i Pobezhdai»
● emg, Stereotactic — The Most Important Word / SOS Children’s Villages
● SERVICEPLAN — Antidepressant / Charity Fund «Happily Ever After»
● Stereotactic — Anyone can become homeless / Nochlezhka
Video: Sectors / Realty
● Voskhod — Make us better / Brusnika Developer
● Voskhod — Beauty is inspiring. / Brusnika Developer
● Voskhod — Patio / Brusnika Developer
Video: Sectors / Banks and finance
● SLAVA — What are you doing? / Tochka Bank
● MORE — One step to IPO / Sovcombank
● Blacklight — «Stranger Scenes»: The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel
AUDIO Excellence in Audio / Best Original Song
● RoRe Group — HIT ABOUT A BEASTLY APPETITE / «PAPA MOZHET» (DAD CAN)
● Atom х Red Pepper Film х Vnimaniye brusnika — The indie anthem of Yekaterinburg / Atom (Atomstroykomplex)
Excellence in Audio / Best Sync
● Sber — Advertising campaign for the SberCard Credit Card, video with musician Anton Belyaev using the author's music track / Sber
Excellence in Audio / Best Audio Branding
● ONY — MTS Audio Branding / MTS
● RoRe Group — HIT ABOUT A BEASTLY APPETITE / «PAPA MOZHET» (DAD CAN)
● Voskhod — Business sounds. Tochka Bank / Tochka Bank
Audio Medium / Radio
● Voskhod — Thanks to real estate agents. / Brusnika Developer
Audio Medium / Streaming / Downloadable Content
● SERVICEPLAN — Crossfood / Makro Uzbekistan
DESIGN Communication Design / Corporate Identity
● Voskhod — REMOD | Apartment Renovation Service / Remod
● Voskhod — Keep Charged / hh.ru
● ONY — MTS Label / MTS
● CreativePeople — Novokuznetsk Airport — the forge of nature and character / Novokuznetsk Airport
● Shuka — Yandex Education / Yandex
● Dotorg branding & digital — Kineshma Kupecheskaya / Visit Ivanovo
● bushe with the participation of sympa.design — Aurora Bushearis, communications campaign of bushe bakery chain / bushe
● SmartHeart creative agency — STARK: project the worlds are combined within /GK OSTOV
● Dotorg branding & digital — Marabor / Anapskoye Vzmorie Company
Communication Design / Promotional Item Design / Merch
● Voskhod — Saratovskaya confectionery factory / Saratov confectionery factory
● Voskhod — Keep Charged / hh.ru
● Beetl — Merch Collection «Beetlenciaga Super Drop» / Beetl
● ENDY — Riddle-merch for IT-company Usergate / UserGate
● MTS — MTS Hybrid Reality / MTS
● OTVETDESIGN — Deadline Box / Illan Communications
Communication Design / Offline visual communications
● Voskhod — Saratovskaya confectionery factory / Saratov confectionery factory
● Voskhod — Keep Charged / hh.ru
● SERVICEPLAN — Beauty of Authenticity / Aeroflot
Communication Design / Rebranding / Repositioning Campaign
● Voskhod — Saratovskaya confectionery factory / Saratov confectionery factory
● The Clients — Ostrovok - the vacation starts with O! / Ostrovok
● Depot branding agency — New Breath of Gorodetskaya Rospis. Rebranding of the Factory / Gorodetskaya Painting Factory
● Ohmybrand — Skuratov Coffee: Rebranding of the Russian Coffee Chain / Skuratov Coffee Roasters
● ENDY — Fresh from the oven, Brand Identity For The Chef School, SVCH / SVCH
● OTVETDESIGN — Comprehensive rebrand of OTVETDESIGN communications agency / OTVETDESIGN
● Suprematika — Lev Borodinsky / Lev Borodinsky
● Suprematika — Finn Flare / Finn Flare
Communication Design / Communication design for non-profit
● Dotorg branding & digital — To Small Towns for the Big Stories / Visit Ivanovo
● Yandex Magic Camp — «Through the eyes of the different ones» / Yandex Go & Yandex foundation «Help Nearby»
● INK — The rebranding of the Primorsky Regional Puppet Theater / Primorsky Regional Puppet Theater
Digital Design / Digital and Interactive Design
● Mosaic Media — MTS Verse / MTS
Label and Packaging / Drinks
●Depot branding agency — Packaging design for HACKNEY the gin brand / Retail chain «Chizhik» ●PG BRAND REFORMING COMPANY — TROLLMEISTER / LLC «Zavod Bulbash»
●LINII — Packaging design system for Tasty Coffee / Tasty Coffee
●Svoe Mnenie — You Only Live Twice / Broken Clock
Label and Packaging / Food Products
●Depot branding agency — Italian Classics. Pasta Packaging Design / SPAR Middle Volga LLC ●Funky Agency — Unicava — Bean-to-Bar Chocolate / Unicava
●Ohmybrand — Conilon Challenge: limited set of drip coffee / Hummingbird coffee
Label and Packaging / Other FMCG & Consumer Durables
●Depot branding agency — Wellement. Packaging design for pet food with unique characters / Wellement
●OTVETDESIGN — A comprehensive branding project for a household cleaning products brand / STANDART CHISTOTY
Label and Packaging / Healthcare
● Salmon — ABS on the body / Sports nutrition
SOCIAL MEDIA & INFLUENCER Social Media Campaigns: Sectors / Food & Drink
● RoRe Group — Couple to taste / Vkusno — i tochka
Social Media Campaigns: Sectors / Dark Market
● Aida Pioneer — Garage. Hardcore not ded / Seth&Riley's Garage by Alivaria brewing company, Carlsberg Group
Social Media Campaigns: Sectors /Automotive
● BBDO — NEURALVIEW / Great Wall Motors / TANK
Social Media Campaigns: Sectors / Travel
● Zebra Hero — Journey to Yourself / S7
Social Media Campaigns: Sectors / Banks and finance
● Dolyame — YouTube show «Dolyame House» / Dolyame
Influencer and Content Marketing / Reach & Impact
● odin11adtsat & Yandex — Grandma's road to success with Yandex Direct / Yandex Direct
Influencer and Content Marketing / Collaboration
● MOSAIC - MTS 30th Birthday — It's in the hat / MTS
● odin11adtsat & Yandex — Grandma's road to success with Yandex Direct / Yandex Direct
● Zebra Hero — Journey to Yourself / S7
Influencer and Content Marketing / Social Video
● BBDO — NEURALVIEW / Great Wall Motors / TANK
● odin11adtsat & Yandex — Grandma's road to success with Yandex Direct / Yandex Direct
● Aida Pioneer — Garage. Hardcore not ded / Seth&Riley's Garage by Alivaria brewing company, Carlsberg Group
Influencer and Content Marketing / Local / Single-market Campaign
● Atom х Red Pepper Film х Vnimaniye brusnika — The indie anthem of Yekaterinburg / Atom (Atomstroykomplex)
Influencer and Content Marketing / Content for non-profit
● Avito — Avito x Naked Heart Foundation: Rain Man / Avito
INTERACTIVE Interactive: Instruments / Viral Ads
● Friday! TV Channel — Big pizza for «Big Girls» / Friday! TV Channel
● Soda × D Innovate group — The beer skating rink / The Parents Brewery
Interactive: Instruments / Online Ads
● Marvelous — Banner that needs help / Children's charity foundation «Solnechny Gorod»
Interactive: Instruments / Mobile
● SberMarketing — Sounds of Russia / Sber
● Blacklight — «Stranger Scenes»: The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel
Interactive: Instruments / Non-standard Advertising for non-profit
● Avito — Avito x Naked Heart Foundation: Rain Man / Avito
● SLAVA — Cholesterunner / Orbi
Interactive: Technology / Creative Use of Technology
● 7.47 Yandex Creative Studio — DoggoSongs by Alice / Yandex Browser
● SberMarketing — Letters from the front / SberBank
● SberMarketing — Sounds of Russia / Sber
● MOSAIC — Sber. REV-AI-VED ART / Sber, Sberbank
Interactive: Technology / Creative Use of AI
● Art. Lebedev Studio - Koroche / VK
● SberMarketing — Letters from the front / SberBank
● SberMarketing — Sounds of Russia / Sber
● SberMarketing — Vasnetsov. The revived art. / SberBank
● MOSAIC — Sber. REV-AI-VED ART / Sber, Sberbank
● Voskhod — Business sounds. Tochka Bank / Tochka Bank
● makelove agency — NeuroMendeleev, SIBUR's new employee / SIBUR
Interactive: Technology / New Realities
● VOVA family part of JAMI LUP — «SELA world in Roblox + AR T-shirt collection for kids» / SELA
● Mosaic Media — MTS Verse / MTS
Interactive: Craft / Best Animation & Motion Graphics
● Contrapunto — Turns every fraud into the fool / Getcontact
Interactive: Craft / Best Music & Sound Design
● SberMarketing — Sounds of Russia / Sber
Interactive: Craft / Websites
● Mosaic Media — MTS Verse / MTS
Interactive: Craft / Game & Apps
● Mosaic Media — MTS Verse / MTS
● Trend Surfers — Yandex Food in Fortnite: Branded Virtual Food Court & Gaming Experience / Yandex Eats
OUTDOOR & INDOOR Outdoor & Indoor: Sectors / Retail & Consumer Services
●Yandex Eats — Rooftop caviar / Yandex Eats
Outdoor & Indoor: Sectors / Travel
● GG Creative Agency — Ostrovok! Vacation begins with O! / Ostrovok!
Outdoor & Indoor: Sectors / Environmental, Social, and Corporate Governance
●Yandex Magic Camp — «Through the eyes of the different ones» / Yandex Go & Yandex foundation «Help Nearby»
Outdoor & Indoor: Sectors / Realty
● Voskhod — Quality sells / Brusnika Developer
Outdoor & Indoor: Sectors / Banks and finance
● Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system)
Digital OOH: Sectors / Media / Entertainment
● GG Creative Agency — New Year Vending Machine / VK
BRANDED CONTENT Non-Digital Branded Content
● BBDO — Ozon fresh «Lightchanger» easy way to help with late night snaking / Ozon fresh
● Imagency — The Supernatural Apartment on Patriarch's Ponds by MTS Travel / MTS
Digital Branded Content
● OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
● SberMarketing — Sounds of Russia / Sber
● Atom х Red Pepper Film х Vnimaniye brusnika — The indie anthem of Yekaterinburg / Atom (Atomstroykomplex)
● Mosaic & Petrick — MTS — Coeval / MTS
● Aida Pioneer — Garage. Hardcore non ded / Seth&Riley's Garage by Alivaria brewing company, Carlsberg Group
● Blacklight — «Stranger Scenes» – The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel
● Zebra Hero — Journey to Yourself / S7
Creative Use of Content
● KION — Uncle Lesha / KION
● OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
● TDI GROUP CA (Holding Wunder/TDI) — Reality show shifting reality / Altair Foundation
● SberMarketing — Sounds of Russia / Sber
● Yell Bangkok — Fuel & Fury / PTT Oil and Retail Business Public Company Limited (OR) : PTT Station
● SERVICEPLAN — Crossfood / Makro Uzbekistan
● Zebra Hero — Journey to Yourself / S7
Branded Content for Non-profit Organisations
● Yandex Magic Camp — «Through the eyes of different ones» / Yandex Go & Yandex foundation «Help Nearby»
CREATIVE USE OF PR Best PR-campaign for B2C
● Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery
● PUSH PUSH — Tincture on burnt forests / Scandinavian pub FJORD
Best PR-campaign for B2B
● Beetl — Merch Collection «Beetlenciaga Super Drop» / Beetl
Best PR-campaign for non-profit
● LUP, part of JAMI LUP — Social project «MEGA against bullying» / MEGA Ekaterinburg
● emg, Stereotactic — The Most Important Word / SOS Children’s Villages
● Avito — Avito x Naked Heart Foundation: Rain Man / Avito
● Yell Bangkok — Make Every Run Able / Together Foundation for People with Disabilities and Society (TDS) : Run2Gather
● PUSH PUSH — Tincture on burnt forests / Scandinavian pub FJORD
CREATIVE USE OF MEDIA Advertising Excellence/ Single Media
● Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system)
● Voskhod — Quality sells / Brusnika Developer
Advertising Excellence/ New Media
● GG Creative Agency — New Year Vending Machine / VK
● Blacklight — «Stranger Scenes»: The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel
Advertising Excellence/ Rebranding / Repositioning Campaign
● GG Creative Agency — Ostrovok! Vacation begins with O! / Ostrovok!
Advertising Excellence/ The lowest budget creative solution
● BBDO — Ozon fresh «Lightchanger» easy way to help with late night snaking / Ozon fresh
● GG Creative Agency — Oooo! — the most emotional promo code of the summer. / Ostrovok!
● DADA Creative Agency — Non-obvious instructions / divan.ru in collaboration with charitable foundation «Anton tut ryadom»
● Voskhod — Quality sells. / Brusnika Developer
● Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery
Advertising Excellence/ Advertising excellence non-profit
● DADA Creative Agency — Non-obvious instructions / divan.ru in collaboration with charitable foundation «Anton tut ryadom»
Integrated Campaign/ Mixed Media
● GG Creative Agency — Ostrovok! Vacation begins with O! / Ostrovok!
● OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
Integrated Campaign/ Non-profit / Charity
● Yandex Magic Camp — «Through the eyes of different ones» / Yandex Go & Yandex foundation «Help Nearby»
Направление MARKETING ACTIVATION/B2C Best Sales Promotion Campaign
● Imagency — The Supernatural Apartment on Patriarch's Ponds by MTS Travel / МТS
●Oxygen — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
● CLG — «Mini Lenta» — how to turn an advertising campaign into a sticky game with the consumer / Lenta
●PHD — Halva card launches «Shuba space» on Friday! / Sovcombank
● GREAT — Find your MYce cream / VkusVill
Best Event Marketing Campaign (Including Sponsorship)
● DPG Russia — CSKA 100 years / PBC CSKA
●DPG Russia — Mom, I'm in a hat / VK
Best Trade and Retail Marketing Campaign (Including Merchandising)
● SERVICEPLAN — Crossfood / Makro Uzbekistan
Best Integrated Campaign
● BBDO — The universe of «Master and Margarita» in MTS digital ecosystem / MTS
● Avito Jobs — Avito Jobs: Your life experience matters / Avito
● i.com — NUUM: the birth of a new star. Strategy for launching a video platform for viewing and creating content of any format / NUUM
● OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
● GREAT — Mangotime of the year / VkusVill
Best Brand Loyalty Campaign
● BBDO and MOSAIC — MTS’ 30th Anniversary / MTS
● DPG Russia — CSKA 100 years / PBC CSKA
● DPG Russia — Mom, I'm in a hat / VK
Best Non-profit Campaign
● emg, Stereotactic — The Most Important Word / SOS Children’s Villages
● Yandex Magic Camp — «Through the eyes of the different ones» / Yandex Go & Yandex foundation «Help Nearby»
Best Use of Strategy
● i.com — NUUM: the birth of a new star. Strategy for launching a video platform for viewing and creating content of any format / NUUM
●FUSE Media Direction Group — The Magic of Pink / Russkart (Russkart LLC) / «Rozoviye chipsy» («Pink chips»)
ACTIVATION/B2B Best Brand Loyalty Campaign
● ICE Agency — Hub by Hochland: You Thought, We Did It! / Hohland Professional
Best Event Marketing Campaign (Including Sponsorship)
●SberMarketing — RKO and services for eCom / SberBusiness
CAMPAIGNS: SECTORS Food & Drink
● Soda × D Innovate Group, Deltaplan × D Innovate Group — Zoummm Zoummm / VelKen
● GREAT — Mangotime of the year / VkusVill
● GREAT — Find your MYce cream / VkusVill
Dark Market
● //BM Agency / Digital Stories — VALERA. The world's first AI drinking buddy / Alcohol Siberian Group (ASG) / «Five Lakes»
Other FMCG
● GREAT — House-elf stories / Evolution of Comfort (ex. Essity) / Zewa
● GREAT — Black Pearl Resort / Unilever Rus
Retail & Consumer Services
●SERVICEPLAN — Crossfood / Makro Uzbekistan
Travel
●Imagency — The Supernatural Apartment on Patriarch's Ponds by MTS Travel / MTS
Media / Entertainment
●BBDO — «Master and Margarita» in MTS digital ecosystem / MTS
B2B
●Yandex — How Ilya Kuruch helped to change brand perception and get rid of Yandex Direct «mentors» / Yandex Direct
Environmental, Social, and Corporate Governance
●PHD — Dobrograd. How to populate an entire city with a minimum budget / Dobrograd
●19agency84 — Live wherever you want, work for Magnit / Magnit
Banks and finance
●SberMarketing — RKO and services for eCom / SberBusiness
Sport / Cybersport
●DPG Russia — CSKA 100 years / PBC CSKA
Non-profit
● MullenLowe & Friends — NURDOR «I Fight too!» / NURDOR
●emg, Stereotactic — The Most Important Word / SOS Children’s Villages
State Sector
●«Avilex», «Mikhailov & partners» — Exhibition «Manege Station. The Moscow Transport 2030» / The Department of Transport and Road Infrastructure Development of Moscow
●Dalee x Scotch — The Russian Online Financial Literacy Test by The Central Bank / The Central Bank of the Russian Federation
Marketplace & e-commerce
●Avito — Avito Premium: affordable luxury / Avito
Education
●GREAT — Skysmart: «We do not collect for curtains» / Skysmart falls under a corporate umbrella of Skyeng (Skyeng, Skysmart, Skypro)
MARKETING DISCIPLINES
Best Use of Ambient
●Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system)
●GREAT — Skysmart: «We do not collect for curtains» / Skysmart falls under a corporate umbrella of Skyeng (Skyeng, Skysmart, Skypro)
●Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery
Best Use of Public Relations
●R.I.M. Communications Agency — From the Kremlin to the Kremlin: the opening of the M-12 Vostok highway / Avtodor
●Mikhailov & Partners — How the serfs invited Akinfeev to eat pelmeni / Siberian Collection
●Avito — Avito Premium: affordable luxury / Avito
●GG Creative Agency — OPPO Find N2 Flip: in the top 10 with just one flip / OPPO
●Gazprom Neft — HR-Brands cities of presence Gazprom Neft / Gazprom Neft
●Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery
Influencers
●GRAPE — The royal choice /IVI
● LUP, part of JAMI LUP — Social project «MEGA against bullying» / MEGA Ekaterinburg
●BBDO and Mosaic — MTS’ 30th Anniversary — Celebrity Collaboration Strategy / MTS
●odin11adtsat & Yandex — Grandma's road to success with Yandex Direct / Yandex Direct
Best Use of In-store Materials and Installations
●DPG Russia — Mom, I'm in a hat / VK
Best Use of Event
●SberMarketing — How Sound celebrated «Ear Day» and «Techno-Christmas Tree» / HiFi streaming «Sound»
●ICE Agency — Hub by Hochland: You Thought, We Did It! / Hohland Professional
●DPG Russia — CSKA 100 years / PBC CSKA
Best Use of Digital Tools Including Mobile
●Affect — Match so vkusom (Match with taste) / Samokat, Drugoe Delo
●SberMarketing — The campaign to attract young professionals to the internship «Hidden talents» / SberBank
●SberMarketing — Sounds of Russia / Sber
Best Use of Sales Promo
●Imagency — The Supernatural Apartment on Patriarch's Ponds by MTS Travel / MTS
●KION— Uncle Lesha / KION
●OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
Best Use of Direct Tools
●BBDO — Ozon fresh «Lightchanger» easy way to help with late night snaking / Ozon fresh
Best Use Of Sponsorship
●FUSE Media Direction Group — The Magic of Pink / Russkart (Russkart LLC) / «Rozoviye chipsy» («Pink chips»)
●SberMarketing — Vasnetsov. The revived art. / SberBank
Best Use Of Collaboration
●Okkam Creative, Twinby, Mera — MTS Travel x Twinby: your perfect travel match! / MTS Travel
●LOOKY — Digital Time Travel by LOOKY in the State Historical Museum / LOOKY
●SberMarketing — Vasnetsov. The revived art. / SberBank
MARKETING EFFECTIVENESS
Creative Effectiveness
●Avito — Avito Premium: affordable luxury / Avito
●DDB Navigator — Free your business from routine / VTB
●RoRe Group — Papa Mozhet: Return to the family and quickly win the love / «PAPA MOZHET» (DAD CAN)
●OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
●Soda × D Innovate Group, Deltaplan × D Innovate Group — Zoummm Zoummm / VelKen
●PHD — Halva card launches «Shuba space» on Friday! / Sovcombank
Anticrisis Marketing Campaign
●GRAPE — The royal choice / IVI
●RoRe Group — Papa Mozhet: Return to the family and quickly win the love / «PAPA MOZHET» (DAD CAN)
●RoRe Group — It's going to be a hit in Vkusno — i tochka / Vkusno — i tochka
DIGITAL CAMPAIGNS
Digital Campaigns
●Bookmate — How did Bookmate get an atomic heartbeat / Bookmate
Online Guerrilla & Ambient
●Mikhailov & Partners — Ludlville — my favourite cartoon! / Soyuzmultfilm
●TDI GROUP CA (Holding Wunder/TDI) — Reality show shifting reality / Altair Foundation
●PostPost, Panda Digital — Soft bed for those who prefer it a bit firmer / Lazurit furniture company, VIZIT condoms brand
Innovation
●Hate Agency — Neural Network Telegram Bot: Film Memes With Users’ Faces / Kinopoisk
●Skillbox — The Sidorovs: the first sitcom based on a neural network script / Skillbox, СТС
●makelove agency — NeuroMendeleev, SIBUR's new employee / SIBUR
Experience Marketing
●Avito Jobs — Avito Jobs: Your life experience matters /Avito Jobs
●Yandex Eats — Edible match/ Mambа
●VOVA family part of JAMI LUP — SELA world in Roblox + AR T-shirt collection for kids / SELA
Digital Strategy
●Realweb — GORJI — GAME CHANGER / GORJI (Holding Aqua)
Направление MEDIA
SECTORS
Travel
● R.I.M. Communications Agency — From the Kremlin to the Kremlin: the opening of the M-12 Vostok highway / Avtodor
● Zebra Hero — Journey to Yourself / S7
Realty
● PHD — Dobrograd. How to populate an entire city with a minimum budget / Dobrograd
● Proximity Media (Media Direction Group) — How chatgpt helped FSK to increase conversion for the cottage village «Saburovo Club» / FSK
State Sector
● Dalee x Scotch — The Russian Online Financial Literacy Test by The Central Bank / The Central Bank of the Russian Federation
Marketplace & e-commerce
● SberMarketing — Price Squeezing Factory / Megamarket
CHANNELS
Best Use of Print / Outdoor
●Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system)
● Mera — Smart Outdoor for Smart Devices / Yandex (Alice and Smart Devices)
Best Use of Ambient Media
●Yandex Eats — Rooftop caviar / Yandex Eats
●Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system)
●bushe — New universe «Aurora Buchearis» from the bushe bakery chain / bushe
Best Use of Events and Stunts
●Mikhailov & Partners — How the serfs invited Akinfeev to eat pelmeni / Siberian Collection
● Affect — Ecochella 2.0 project, run as part of World Youth Festival 2024 / SIBUR
Best Use of Digital
●Avito — Avito Guards / Avito
● Affect — Match so vkusom (Match with taste) / Samokat, Drugoe Delo
● Yandex Eats — Gastro tour with Jetour / Jetour
● Delivery — Shopping Big / HAVAL
● Ailove — Creating content and Reels for SimpleWine social media / SimpleWine
● VOVA family part of JAMI LUP — SELA world in Roblox + AR T-shirt collection for kids / SELA
● VK, Media Instinct — VTB x VK New Year's project / VTB Bank
Best Use of AdTechnology / MarkTechnology
●Hate Agency — Neural Network Telegram Bot: Film Memes With Users’ Faces / Kinopoisk
● Skillbox — The Sidorovs: the first sitcom based on a neural network script / Skillbox, СТС
● Proximity Media (Media Direction Group) — How chatgpt helped FSK to increase conversion for the cottage village «Saburovo Club» / FSK
● Yandex PromoPages — Yandex Market Innovations: How AI and Big Data Help To Attract New Customers / Yandex Market
● makelove agency — NeuroMendeleev, SIBUR's new employee / SIBUR
Best Use of Data & Programmatic
●PHD — Dobrograd. How to populate an entire city with a minimum budget / Dobrograd
● Proximity Media (Media Direction Group) — How chatgpt helped FSK to increase conversion for the cottage village «Saburovo Club» / FSK
Best Use of O2O
● Marketing Agency Tochno— Shopping Center Brand Media: How to Increase Traffic 2,5 Times and Reach a 2 Million Ruble Sales Target? / Neglinnaya Shopping Center
Best Use of Mixed Media
● Mera, Proximity, Тhe Marketing Arm — DR.DIESEL Enjoy in your way / DR DIESEL
Best Use of Media Innovation
● GG Creative Agency — New Year Vending Machine / VK
● Hate Agency — Telegram Bot That Will Make You a Legendary Film Meme /Kinopoisk
Best Use of Single Media
● Delivery — Shopping Big / HAVAL
Best use of channels for non-profit
● Marvelous — Banner that needs help / Children's charity foundation «Solnechny Gorod»
CONTENT
Best Branded Content
●Marvelous — Youtube show «Test your luck» / Stoloto
●SberMarketing — Trick or joy / Samokat
●Avito Jobs — Avito Jobs: Your life experience matters / Avito Jobs
● VOVA family part of JAMI LUP — World of Prostokvashino in Roblox: strengthening the brand-user relationship through the new digital communication channel / Soyuzmultfilm
● RoRe Group — Beeland at Roblox / Beeline
● PHD — Halva card launches «Shuba space» on Friday! / Sovcombank
● PHD — With Sovcombank, it's easy to dare to change for the better! / Sovcombank
● Blacklight — «Stranger Scenes»: The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel
● Zebra Hero — Journey to Yourself / S7
Best use of Content Including Sponsorship
●SberMarketing — Bad girls rule / SberBank
●SberMarketing — Price Squeezing Factory / Megamarket
● OMD Media Direction — The Magic of Pink / Russkart (Russkart LLC) / «Rozoviye chipsy» («Pink chips»)
● PHD — Halva card launches «Shuba space» on Friday! / Sovcombank
● PHD — With Sovcombank, it's easy to dare to change for the better! / Sovcombank
Best Influencer Campaign
● SberMarketing — The first large-scale neuroart challenge with Kandinsky 2.2 on Twitch / SberBank
● odin11adtsat & Yandex — Grandma's road to success with Yandex Direct / Yandex Direct
Best Brand Media
● Vinou — Yota? Possible! How to effectively attract an audience to the telecom brand / Skartel, Yota
● Hate Agency — Film Memes With Users’ Faces — New Milestone in Brand Media / Kinopoisk
● Marketing Agency Tochno — Shopping Center Brand Media: How to Increase Traffic 2,5 Times and Reach a 2 Million Ruble Sales Target? / Neglinnaya Shopping Center
MEDIA EXCELLENCE
Excellence in Media Insights & Strategy
● PHD — Halva card launches «Shuba space» on Friday! / Sovcombank
● PHD — With Sovcombank, it's easy to dare to change for the better! / Sovcombank
Use of Integrated Media
● SberMarketing — How Sberbank Insurance said «YES» to travel without worries! / Sberbank Insurance
Long-term Success
● RoRe Group — A series of special projects in gaming and esports / Beeline
Best Use of Media in Limited Budget
● Mikhailov & Partners — Ludlville — my favourite cartoon! / Soyuzmultfilm
● Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery
New Media
● Mikhailov & Partners — How Alisa grows lovemark through viral communications / Yandex
● GG Creative Agency — New Year Vending Machine / VK
● VOVA family part of JAMI LUP — World of Prostokvashino in Roblox: strengthening the brand-user relationship through the new digital communication channel / Soyuzmultfilm
● RoRe Group — Beeland at Roblox / Beeline
● VOVA family part of JAMI LUP — SELA world in Roblox + AR T-shirt collection for kids / SELA
● Vinou — YUGC (Yota Users Generated Content) as new wave for brand media / Skartel, Yota
Направление Young Creators Design / Funky Monkey
●Sargsyan Lilia, Nedopekina Anastasia, Ladygina Sabina — Choose your emotions with Funky Monkey
● Pedchenko Olesia, Melnikova Ksenia, Bogdanova Polina — craazy-lazy
● Anastasiya Masyukova — Make it crazy ● Eva Chistyakova — CRAAZY TRAVEL
Creative Campaign / Avito Jobs
● Maria Vnukova, Katerina Gatovskaya — VibeCheck
● Lebedev Denis, Lebedeva Lidiia, Kudrina Anastasia — grandrecruiters
● Reshetnikova Anastasya, Eshcheriakova Karina, Zakhartseva Valeria — Work swap
● Eshcheriakova Karina, Onar Anzhei, Reshetnikova Anastasya — Working on the couch
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