ACMA appealed to the most prominent representatives of communications industry of Europe, the CIS and other countries, to professionals who are not just well-aware of marketing, advertising and creative festivals but actively take part in them, with one single question: what is the meaning and benefit of their participation in advertising festivals in general, and in “White Square” in particular, what is this benefit for them personally, for their companies, for the communications industry. Starting to publish the answers! Please welcome the first one – by Folker Wrage, founder & owner of wrage/antwort, Switzerland.

«What is the meaning and benefit of your participation in advertising festivals in general, and in “White Square” in particular, what is this benefit for you personally, for your companies, for the communications industry?». With such a question we turned to the juries and speakers of the festival and here the answer we received from Tommaso Mezzavilla, Executive Digital Creative Director of RobilantAssociati, Italy.

On June 1-2 the international MARKETING, ADVERTISING AND BRANDING DAYS CONFERENCE will take place at Minsk Marriott Hotel. Participants-representatives of local and international brands will listen to more than 50 master-classes from speakers with international recognition: more than 30 speakers will speak offline, and representatives of international jury of White Square Festival will share the tips of creative efficiency in online-format. Special correspondent of AKMA held series of interview with the speakers of the international conference. Today Nicoletta Stefanidou, Co-Founder and Creative Chief Officer Tinker Tailor from Hong Kong were answered the questions.

On June 1-2 the international MARKETING, ADVERTISING AND BRANDING DAYS CONFERENCE will take place at Minsk Marriott Hotel. Participants-representatives of local and international brands will listen to more than 50 master-classes from speakers with international recognition and representatives of international jury of White Square Festival that will share their international experience, author cases and lots of insights. Special correspondent of AKMA held series of interview with the speakers of the international conference. Today Cinzia Pallaoro, Executive Creative Director of Leagas Delaney Milan, Italy answered the questions.

Contest entries of White Square will be evaluated by international jury that according to international standards are represented by real stars of global communication industry with numerous prestigious global creative awards, including more than 400 Cannes Lions and reach judging experience at the leading advertising festivals. Jury members of White Square shared their opinion about changes of marketing and advertising industries during recent year.

We start to introduce White Square 2021 jury members who will decide the destiny of the entrants and will choose the winners, prize-winners and finalists. Entries will be judged by 7 jury categories: CREATIVE, BRANDING, MARKETING, MEDIA, DIGITAL, GRAND JURY, MASS MEDIA JURY.

Interview with Alena Ustinovich, Producer of White Square Festival