Ассоциация Коммуникационных и Маркетинговых Агентств Беларуси
The goal of this Rating is to objectively rank Belarusian agencies that are behind the most effective ideas in marketing communications in Belarus.

The ranking is based on the awards won by agencies of the Effie Awards Belarus 2020 – the Belarusian program of the world-famous prestigious Effie Awards in the field of marketing effectiveness.

ACMA Effectiveness rating is called up to promote effective marketing practices and practitioners, to serve as an industrial reference point when choosing a partner to work in the market, to indicate the vectors of development of the creative efficiency industry, to increase the competitiveness of Belarusian marketing and to promote Belarusian agencies and brands on a global level.
Agencies that are declared as the Lead Agencies in the credits are awarded:
Agencies that are declared as Contributing Agencies in credits are awarded:
The work that received the Grand Prix loses gold points when calculating the Rating and gains points only for the Grand Prix.

The Rating automatically includes all Belarusian agencies that are declared in credits as participants in the implementation of projects submitted to Effie Awards Belarus 2020.