WHITE SQUARE INTERNATIONAL FESTIVAL OF CREATIVITY 2026: CALL FOR ENTRIES IS OPEN!
White Square International Festival of Creativity, one of the globally recognized awards for brands and agencies in the spehere of marketing and advertising, which celebrates the best projects in the field of creativity and effectiveness, has opened a new season! Every year over 1500 entries from Europe, North and Latin America, MENA region, CIS countries, Asia, China, Thailand, Brazil and others take part in the competition program of the White Square Festival. Annually the geography of the participants expands, demonstrating innovative solutions and ideas worthy of the world's best collections. Discounted entry fees for participation in White Square Festival 2026 are available until January 20.
Entries for White Square Festival 2026 are accepted online in nine contests: Creative, Branding, Digital, Media, Marketing Services, Marketing Effectiveness, Craft, Mass Media Contest, Efforts & Achievements.
Nominations of White Square Festival cover the entire spectrum of the communications industry and are updated annually to take into account rapid digitalization, active development of new technologies and current market demands. This year new contest Efforts & Achievements was added, as well as Creative B2B, Strategy categories and nominations Gaming-Led Brand Experience, New Relationship Models, Sustained Success, Seasonal Marketing, Audience Insight, Social Media Design, Branded Sports, Retail Media & Own Media.
The entries of White Square Festival 2026 will be evaluated by international jury line-up, the brightest minds from more than 45 countries with invaluable experience in judging prestigious festivals and numerous awards around the world. There will be eight international jury line-ups: Creative, Branding, Marketing & Digital, Craft, Media, Mass Media Jury, represented by the founders and editors-in-chief of specialized media in the field of marketing and advertising from different countries, and a new jury line-up: Clients Jury, which will include the brightest representatives of local and international brands from all over the world, and Grand Jury, which will be formed from the chairmen of all jury line-ups.According to the results of judging, the best entries of the Festival in each contest – Best of Contest – will be determined. The Grand Jury will determine the Grand Prix of the Festival.
Entries for White Square Festival 2026 are accepted online in nine contests: Creative, Branding, Digital, Media, Marketing Services, Marketing Effectiveness, Craft, Mass Media Contest, Efforts & Achievements.
Nominations of White Square Festival cover the entire spectrum of the communications industry and are updated annually to take into account rapid digitalization, active development of new technologies and current market demands. This year new contest Efforts & Achievements was added, as well as Creative B2B, Strategy categories and nominations Gaming-Led Brand Experience, New Relationship Models, Sustained Success, Seasonal Marketing, Audience Insight, Social Media Design, Branded Sports, Retail Media & Own Media.
The entries of White Square Festival 2026 will be evaluated by international jury line-up, the brightest minds from more than 45 countries with invaluable experience in judging prestigious festivals and numerous awards around the world. There will be eight international jury line-ups: Creative, Branding, Marketing & Digital, Craft, Media, Mass Media Jury, represented by the founders and editors-in-chief of specialized media in the field of marketing and advertising from different countries, and a new jury line-up: Clients Jury, which will include the brightest representatives of local and international brands from all over the world, and Grand Jury, which will be formed from the chairmen of all jury line-ups.According to the results of judging, the best entries of the Festival in each contest – Best of Contest – will be determined. The Grand Jury will determine the Grand Prix of the Festival.
White Square Festival is open to creative projects that demonstrate the use of innovative technologies, including artificial intelligence. According to the Festival jury members, AI is not able to completely replace people, their creativity, intuition, emotions, but its competent use is an excellent tool that helps to improve the work of professionals.
Every year, the jury members celebrate the high level of entries and the organization of judging process of the Festival. The main judging criteria are the creative idea and its implementation. In some contests, one of the key points is the effectiveness of creative solutions.
White Square Festival annually encourages creative approaches to socially responsible marketing. In the entries submitted in the social nominations, along with the main criteria, their significance for society, positive changes in the environment and the world will be evaluated. Outstanding projects in the field of social advertising will be awarded with Special Prizes of the Festival. The judging of the Festival will be held online at the end of May, and the winners of White Square Festival 2026 will be announced in June.
Each year, White Square Festival participants receive inspiration for development in the creative industry and professional evaluation by an international jury, and the winning entries are published in the industrial media worldwide.
It's Time! is the call of the Festival organizers to the world creative community. Now is the time to act, to create innovative projects in the field of communications that promote universal human values, peace principles, and creativity that changes the world for the better! To submit entries, learn more about the nominations and to find out about the winners of White Square 2025, visit the official website of the Festival.
Every year, the jury members celebrate the high level of entries and the organization of judging process of the Festival. The main judging criteria are the creative idea and its implementation. In some contests, one of the key points is the effectiveness of creative solutions.
White Square Festival annually encourages creative approaches to socially responsible marketing. In the entries submitted in the social nominations, along with the main criteria, their significance for society, positive changes in the environment and the world will be evaluated. Outstanding projects in the field of social advertising will be awarded with Special Prizes of the Festival. The judging of the Festival will be held online at the end of May, and the winners of White Square Festival 2026 will be announced in June.
Each year, White Square Festival participants receive inspiration for development in the creative industry and professional evaluation by an international jury, and the winning entries are published in the industrial media worldwide.
It's Time! is the call of the Festival organizers to the world creative community. Now is the time to act, to create innovative projects in the field of communications that promote universal human values, peace principles, and creativity that changes the world for the better! To submit entries, learn more about the nominations and to find out about the winners of White Square 2025, visit the official website of the Festival.