White Square International Festival of Creativity has announced the winners 2026 — projects that are shaping the future of marketing, branding, advertising, and communications on a global scale.
This year, the Festival received 1115 entries from 40 countries across Europe, North and Latin America, the MENA region, Asia, Africa and beyond. The diversity and international reach of the entries once again confirmed White Square’s role as a global platform for recognizing outstanding creative achievements and fostering the exchange of ideas that drive the industry forward.

The entries demonstrated the power of strategic thinking, creative excellence, and innovation, reflecting the industry’s most relevant trends and the growing impact of communications on business, culture, and society. White Square 2026 brought together ideas that inspire, challenge conventions, and set new benchmarks for brands around the world.

White Square 2026 entries were evaluated by eight international jury lineups: Branding Jury, Marketing & Digital Jury, Creative Jury, Craft Jury, Media Jury, Mass Media Jury, Clients Jury, and Grand Jury. White Square Jury 2026 included recognized representatives of the global creative industry from more than 45 countries, award winners from leading creativity and effectiveness festivals, and authoritative practitioners who shape industry standards in various regions of the world. White Square Jury is capable of evaluating entries through the lens of strategic, cultural, and technological significance. The primary criteria for evaluating competition entries were the creative idea and its execution. In effectiveness competitions, one of the key indicators was the effectiveness of creative solutions.

Each jury lineup selected a Best of Contest entry. From among these outstanding projects, the Grand Jury — composed of the Jury Chairmen — selected the Grand Prix of White Square 2026.

Jury members highlighted the exceptionally high standard of this year’s entries and emphasized the intense level of competition across all categories. Selecting the winners required in-depth professional analysis, thoughtful discussion, and rigorous evaluation. This is precisely why a White Square award remains a respected international mark of excellence and a recognition of outstanding achievement in creative communications.

The winners of White Square 2026 represent a new generation of work where bold ideas meet strategic precision, outstanding craftsmanship, and proven effectiveness. These are projects that not only capture attention but also create lasting value for brands, influence markets, and set new directions for the industry.

The winning entries do more than reflect current trends — they help define them, earning their place among the world’s most remarkable creative work.

The winners of White Square Festival 2026:
GRAND PRIX
entry Whiskas® loCATor, agency Ogency / Jam / CITIX, Kazakhstan
entry Dalah's Spoiler Billboard, agency VML Thailand

BEST OF CONTEST, CREATIVE 
entry For Winning Tomatoes, It Has To Be HEINZ., agency Heaven&Hell, China

BEST OF CONTEST, MARKETING SERVICES 
entry Humanity Chain, agency Progression CA, Kazakhstan

BEST OF CONTEST, MEDIA 
entry Whiskas® loCATor, agency Ogency / Jam / CITIX, Kazakhstan

BEST OF CONTEST, CRAFT 
entry The Wings of Love, agency Zebra Hero, Russia

BEST OF CONTEST, MASS MEDIA 
entry Labyrinth, agency Voskhod, Russia
entry SOS Songs, agency Binder, Brazil

BEST OF CONTEST, EFFORTS & ACHIEVEMENTS 
entry Dalah's Spoiler Billboard, agency VML Thailand

THE AGENCY OF THE FESTIVAL
RoRe Group, Russia

CREATIVE
F. FILM
F1 TV / Screens
Silver
entry Parents can, agency RoRe Group, Russia

Bronze
entry Invisibile, agency The Local Collective, Canada
entry Motiv Telecom. Anti-fraud, agency Voskhod, Russia
entry For Parts — Go to Drom, agency Zebra Hero, Russia

F2 Online
Gold
entry Labyrinth, agency Voskhod, Russia
entry THE KAPRAO CRIMINALS, agency Wolf BKK, Thailand

Silver
entry IT’S DETTOL TIME, agency SOUR Bangkok, Thailand
entry The Wings of Love, agency Zebra Hero, Russia

Shortlist 
entry Stupid Ideas, agency Coming Soon Lisboa, Portugal

P. PRINT
P1 Print
Shortlist 
entry Unmirrored Speed: 'Red', 'Grey', 'Orange', agency C2 comms, Dubai, United Arab Emirates 

O. OUTDOOR
O1 Billboards
Silver
entry Snowflick delivery, agency RoRe Group, Russia

Bronze
entry Smyle toothpaste: Polluted Fairytales, agency Fitzroy I United Playgrounds, Netherlands

O3 Digital screens
Bronze
entry Whiskas® loCATor, agency Ogency / Jam / CITIX, Kazakhstan

O4 Ambient
Silver
entry Humanity Chain, agency Progression CA, Kazakhstan
entry Towel promo, agency SLAVA, Russia

Bronze
entry The Unlucky Numbers Shop, agency Dentsu Creative Thailand
entry The Sign You Shouldn't See, agency YDM Thailand

O6 Live Advertising & Events
Gold
entry Dalah's Spoiler Billboard, agency VML Thailand

Bronze
entry The Air Pollution Jersey, agency FLASH BOMBER, Thailand
entry Goalvertising, agency Plan B Eleven, Thailand
entry Humanity Chain, agency Progression CA, Kazakhstan

K. INTEGRATED
K1 Omni-channel Campaign
Bronze
entry Whiskas® loCATor, agency Ogency / Jam / CITIX, Kazakhstan
entry STREETS SPEAK, agency Seed, Kazakhstan

K3 Social & Influencer Campaign
Silver
entry The Solved Meme, agency Zmes, Brazil

Bronze
entry Ice unpacking, agency RoRe Group, Russia

K5 Brand Loyalty Campaign
Bronze
entry Garuda Rakshak, agency Dentsu Creative India

K7 Selfpromo
Bronze
entry Role of the Woman by Prometheus AI, agency RoRe Group, Russia

K10 Non-profit / charity campaign
Bronze
entry The Wings of Love, agency Zebra Hero, BrainingGroup, DIDENOK TEAM, Russia



N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
Gold
entry Dad, I Fell In Love With An Alpha, agency HUMAN, Bulgaria

Bronze
entry The Scent That Gives You The Scene, agency Wolf BKK, Thailand

N4 Branded events
Bronze
entry Love Cup, agency RoRe Group, Russia

N5 Brand experience
Silver
entry Step Buy Step, agency FP7 McCann, Saudi Arabia

Bronze
entry P.E.S.H.O (Portable Esports Streaming Hub for Outdoors), agency &play, Bulgaria
entry Ice unpacking, agency RoRe Group, Russia
entry The Uncomfortable Cup, agency Showpony, Australia

N6 Brand Integration & Sponsorships/Partnerships
Shortlist 
entry Goalvertising, agency Plan B Eleven, Thailand

N7 Branded Sports
Bronze
entry Goalvertising, agency Plan B Eleven, Thailand

N8 Non-profit / charity
Silver
entry The Wings of Love, agency Zebra Hero, Russia

U. CREATIVE USE OF MEDIA
U3 Print/Outdoor
Shortlist 
entry ChatGPT advertises competitor for free, company Yandex iSearch Creative, Türkiye

U4 Ambient Media
Silver
entry Towel promo, agency SLAVA, Russia (the entry has been moved from the nomination U3 Print/Outdoor)

Bronze
entry The Unlucky Numbers Shop, agency Dentsu Creative Thailand
entry Humanity Chain, agency Progression CA, Kazakhstan

U5 Events
Bronze
entry HR-opera MANGO OFFICE "The Hiring Machine", agency PR Hub, Russia

FS. FILM.SECTORS
FS4 Automotive
Bronze
entry For Parts — Go to Drom, agency Zebra Hero, Russia

FS7 Consumer Service & B2B
Bronze
entry Motiv Telecom. Anti-fraud, agency Voskhod, Russia

FS11 Film for non-profit / charity
Gold
entry Labyrinth, agency Voskhod, Russia

Bronze
entry The Wings of Love, agency Zebra Hero, Russia

OS. OUTDOOR.SECTORS
OS2 Other FMCG
Bronze
entry Whiskas® loCATor, agency Ogency / Jam / CITIX, Kazakhstan

OS7 Consumer Service & B2B
Bronze
entry The Sign You Shouldn't See, agency YDM Thailand

OS8 Travel / Leisure
Silver
entry Towel promo, agency SLAVA, Russia

BB. CREATIVE B2B
BB1 Brand Experience
Bronze
entry HR-opera MANGO OFFICE "The Hiring Machine", agency PR Hub, Russia

BB3 Targeting & Engagement
Bronze
entry Role of the Woman by Prometheus AI, agency RoRe Group, Russia

BB6 Corporate Purpose & Social Responsibility
Silver
entry THE PEOPLE CONTRACT, agency YDM Thailand

BRANDING & DESIGN
B. COMMUNICATION DESIGN
B1 Creation of New Brand Identity
Silver
entry Rurik's Estate, agency ENDY, Russia
entry A new design festival under the auspices of Jolbors Festival, agency Suprematika, Russia

Bronze
entry Sreda Summer Summit, agency Dotorg х Bureaubukv, Russia

Shortlist
entry Taming the unknown. Branding of Artcellence, agency Deza Branding Studio, Russia

B2 Rebrand / Refresh of an Еxisting Brand
Gold
entry “Dymshits and Partners”. Consulting firm rebranding, agency Dotorg, Russia
entry CSS. Billions of new openings, agency Dotorg, Russia

Silver
entry The “Nutcracker” Theatre’s Brand Identity, agency Voskhod, Russia

Bronze
entry Rebranding of Russia’s main and central children’s store, agency Suprematika, Russia

Shortlist
entry PEIXARA: From conservation to cultural movement, agency Enredo Brand Innovation, Brazil

B3 Promotional Printed Materials
Silver
entry The “Nutcracker” Theatre’s Brand Identity, agency Voskhod, Russia

B4 Promotional Item Design
Gold
entry ADVENT MUSIC CALENDAR, agency Muhina Branding & Design, Russia

Bronze
entry Obnimus (Hug me!): Smartavia x Anton's Right Here, agency G Communications, Russia

B5 Brand Environment & Experience Design
Silver
entry Multimedia art-project «Terrabyte», agency RoRe Group, Russia

B6 Design-driven Effectiveness
Silver
entry Nolingual Font, agency Yell Bangkok, Thailand (the entry has been moved from the nomination B8 Design Craft)

B8 Design Craft
Gold
entry The “Nutcracker” Theatre’s Brand Identity, agency Voskhod, Russia

Bronze
entry Rebranding of Russia’s main and central children’s store, agency Suprematika, Russia
entry A new design festival under the auspices of Jolbors Festival, agency Suprematika, Russia

X. PACKAGING DESIGN
X1 Packaging of foodstuffs
Silver
entry Aojin. The depth of flavor, agency ENDY, Russia

Bronze
entry TOKA, agency ENDY, Russia
entry Crown Jewels for 150th Brewery Anniversary, agency PG Branding, Belarus

Shortlist
entry Amazonia: Conilon Challenge 2025 Packaging, agency ohmybrand, Russia

X2 Packaging of non-food products
Bronze
entry Skincare products for those who are in a hurry to live, agency Suprematika, Russia

BD. BRAND ENVIRONMENT DESIGN
BD4 Exhibitions and Events
Gold
entry Multimedia art-project «Terrabyte», agency RoRe Group, Russia

Silver
entry Train of the Future (Educational train in the Moscow Metro), agency Like Agency (part of Like Group); TWIGA Interactive, Russia (the entry has been moved from the nomination B5 Brand Environment & Experience Design)



BR. BRANDING
BR1 Creating of brand-platform
Gold
entry CSS. Billions of new openings, agency Dotorg, Russia

BR2 Branding Strategy
Bronze
entry PEIXARA: From conservation to cultural movement, agency Enredo Brand Innovation, Brazil

BR4 Naming
Bronze
entry KRUPNAYA ISTORIYA, agency VOZDUH brand & communications, Russia (the entry has been moved from the nomination B1 Creation of New Brand Identity)

MARKETING EFFECTIVENESS
E. MARKETING EFFECTIVENESS
E1 Short-term Creative Effectiveness
Bronze
entry AQUA Carpatica Choose Informed, agency Cohn&Jansen Creative Network, Romania
entry Smyle toothpaste: Polluted Fairytales, agency Fitzroy I United Playgrounds, Netherlands
entry Brusnika Developer. Agiotage, agency Voskhod, Russia

E2 Long-term Creative Effectiveness
Bronze
entry VTB Classics, agency DDB Navigator, Russia

Shortlist
entry Papa Mozhet: From Losing Love to Sustainable Leadership, agency RoRe Group, Russia
entry Poupoune Dry + Campaign, agency TBWA\DJAZ, Algeria

E3 Brand Launch/re-launch Campaign
Shortlist
entry In Contrast to Everyone, agency Aida Pioneer, Belarus

E4 Breakthrough on a Budget
Silver
entry For Winning Tomatoes, It Has To Be HEINZ., agency Heaven&Hell, China

Bronze
entry Smyle toothpaste: Polluted Fairytales, agency Fitzroy I United Playgrounds, Netherlands

E5 Sustained Success
Bronze
entry VTB Classics, agency DDB Navigator, Russia

Shortlist
entry Papa Mozhet: From Losing Love to Sustainable Leadership, agency RoRe Group, Russia

MARKETING SERVICES
A. BRAND EXPERIENCE & ACTIVATION
A1 Channel / Medium
Silver
entry Dalah's Spoiler Billboard, agency VML Thailand

Bronze
entry Brusnika Developer. Agiotage, agency Voskhod, Russia

A2 Use of brand experience
Bronze
entry ESSA Bath Bottle, agency Panda Digital, Russia

A4 Consumer Engagement
Gold
entry Humanity Chain, agency Progression CA, Kazakhstan

Silver
entry Soil Stay, agency VML Thailand

A5 Strategy
Shortlist
entry Role of the Woman by Prometheus AI, agency RoRe Group, Russia

A7 Customer Retail / In-store Experience
Bronze
entry Worth the Whole, agency Brilliant & Million, Thailand

A10 Gaming-Led Brand Experience
Bronze
entry Scamcity, agency RoRe Group, Russia

A12 Non-profit / charity
Shortlist
entry Find Your SKY, agency Tandem Network, Kenya

C. PR
C2 Digital & Social
Bronze
entry Smyle toothpaste: Polluted Fairytales, agency Fitzroy I United Playgrounds, Netherlands

C3 Influencer
Bronze
entry Ice unpacking, agency RoRe Group, Russia

C4 Use of Events & Stunts
Silver
entry Goalvertising, agency Plan B Eleven, Thailand
entry Humanity Chain, agency Progression CA, Kazakhstan

Shortlist
entry Pivnov Non-Marathon: Easier Than It Seems, agency Mikhailov&Partners x Creon, Russia

C6 Campaign
Bronze
entry AQUA Carpatica Choose Informed, agency Cohn&Jansen Creative Network, Romania

C8 Sponsorship & Brand Partnership
Silver
entry Goalvertising, agency Plan B Eleven, Thailand

Bronze
entry Vaseline Huh?, agency Brilliant & Million, Thailand

C9 Real-time Response
Gold
entry Snowflick delivery, agency RoRe Group, Russia

Silver
entry Vaseline Huh?, agency Brilliant & Million, Thailand

H. DIRECT
H3 Digital & Social
Bronze
entry Praykinson, agency Dentsu Creative Thailand

H4 Strategy
Bronze
entry Scamcity, agency RoRe Group, Russia

H5 Campaign
Shortlist
entry The Sign You Shouldn't See, agency YDM Thailand

CS. CAMPAIGNS: SECTORS
CS1 Food & Drink
Bronze
entry Nature unplugged, agency proof., Bulgaria

CS4 Automotive
Bronze
entry Papify, agency Tangity, Spain

CS7 Consumer Service & B2B
Bronze
entry Role of the Woman by Prometheus AI, agency RoRe Group, Russia

CS11 Non-profit/Charity
Bronze
entry Blackout Vows by Gabriela, agency Dentsu Creative Philippines


I. INNOVATIONS
I1 Innovations
Gold
entry Garuda Rakshak, agency Dentsu Creative India

Silver
entry Fertilizer 2.5, agency Grey Thailand

CT. CREATIVITY DRIVEN TRANSFORMATION
CT3 Customer Experience
Bronze
entry Streaming Out Loud, agency TOPic & Loong, China

CT5 Crisis Response
Bronze
entry The Breathing Wall, agency FCB Almaty, Kazakhstan

CT6 Seasonal marketing
Silver
entry Snowflick delivery, agency RoRe Group, Russia

MEDIA
V. CHANNELS
V1 TV & Other Screens
Bronze
entry "Dress Me Kids": How a fashion brand replaced TV advertising with its own show and won, agency Okkam Creative, Russia

V2 Audio Platforms
Bronze
entry Nature unplugged, agency proof., Bulgaria

V3 Print / Outdoor
Gold
entry Dalah's Spoiler Billboard, agency VML Thailand

Bronze
entry The Breathing Wall, agency FCB Almaty, Kazakhstan
entry Towel promo, agency SLAVA, Russia

V4 Ambient Media
Bronze
entry Grab the Sweet!, agency Ogilvy Greece
entry Towel promo, agency SLAVA, Russia

V5 Events
Silver
entry Cart Racing: How an Underground Project Became a Mass Record in Russia and the BRICS Countries, company T-Bank, Russia

Bronze
entry BLACKOUT COLLECTION, agency Progression CA, Kazakhstan


V6 Digital Platforms
Gold
entry Scamcity, agency RoRe Group, Russia

Bronze
entry Correct Me If You Can, company RBC, Russia

V8 Social Platforms & Influencers
Silver
entry Ice unpacking, agency RoRe Group, Russia
entry Tochka Bank. Good game!, agency Voskhod, Russia

Bronze
entry The Scent That Gives You The Scene, agency Wolf BKK, Thailand

V9 Technology
Silver
entry Garuda Rakshak, agency Dentsu Creative India
entry Fraud-Roulette.ru - People's Phone Resistance Against Scammers, company T-Bank, Russia

V10 Branded content
Bronze
entry "Dress Me Kids": How a fashion brand replaced TV advertising with its own show and won, agency Okkam Creative, Russia

Shortlist
entry “Blue Tractor” × 1st DSK: A Children’s Tale, a Business Trail, agency Proximity Media (Media Direction Group), Russia

V12 Non-profit / charity
Silver
entry The Toothless Brush, agency Inbrax, Chile

W. EXCELLENCE IN MEDIA
W1 Excellence in Media Insights & Strategy
Gold
entry Scamcity, agency RoRe Group, Russia

Silver
entry Tochka Bank. Good game!, agency Voskhod, Russia

Bronze
entry The Tape Trailer, agency JONGLUCKDEE, Thailand

W2 Excellence in Media Planning
Bronze
entry INFLUENCE BEAUTY x Yandex Music:  Every look has its own sound!, agency PHD, Russia

W3 Excellence in Media Engagement
Gold
entry Fraud-Roulette.ru - People's Phone Resistance Against Scammers, company T-Bank, Russia

Shortlist
entry Call Father Frost: Putting AI at the Service of New Year's Magic, company T-Bank, Russia
entry Welcome to Capybarovsk — the City That Melted IT Hearts, company T-Bank, Russia

W4 Use of Data
Silver
entry Kotex POME Tech: How a Data-Driven Approach Brought Mothers and Daughters Closer, agency Mediaminded (Group4Media), Russia

Bronze
entry SOS Songs, agency Binder, Brazil

W6 Use of Channel Integration
Gold
entry Whiskas® loCATor, agency Ogency / Jam / CITIX, Kazakhstan

M. MEDIA CAMPAIGN
M1 Integrated Campaign
Bronze
entry Pink mood burger, agency RoRe Group, Russia

M2 Low Budget Campaign
Gold
entry The Uncomfortable Cup, agency Showpony, Australia

M3 Influencer Campaign
Silver
entry Kilometres of Good Stories on Avito Auto, agency Jami Lup, Russia

Bronze
entry Ice unpacking, agency RoRe Group, Russia

D. DIGITAL
D1 Websites
Silver
entry Brusnika Developer. Agiotage, agency Voskhod, Russia

D2 Interactive projects
Shortlist
entry Correct Me If You Can, company RBC, Russia

D3 Pre-rolls
Shortlist
entry For Parts — Go to Drom, agency Zebra Hero, Russia

D5 Digital Campaign
Gold
entry The Most Iconic Kit, agency Next DC, Bulgaria

D7 Branded tech and innovations
Bronze
entry THE PINK CODE, agency YDM Thailand

D9 From Online to Offline Projects
Bronze
entry Whiskas® loCATor, agency Ogency / Jam / CITIX, Kazakhstan

D11 Digital Craft
Bronze
entry Brusnika Developer. Agiotage, agency Voskhod, Russia

D12 Non-profit / charity
Shortlist
entry The Wings of Love, agency Zebra Hero, BrainingGroup, DIDENOK TEAM, Russia

G. MOBILE
G2 Apps
Bronze
entry Praykinson, agency Dentsu Creative Thailand

SI. SOCIAL & INFLUENCER
SI2 Co-creation & Users Generated Content
Shortlist
entry Shell V-Power Feel Closer, company Shell, United Kingdom

SI3 Real-time Response
Bronze
entry Vaseline Huh?, agency Brilliant & Million, Thailand

SI4 Influencer Campaign
Shortlist
entry Ice unpacking, agency RoRe Group, Russia

T. CREATIVE DATA
T1 Data-enhanced Creativity
Silver
entry SOS Songs, agency Binder, Brazil

Bronze
entry Brusnika Developer. Agiotage, agency Voskhod, Russia

CRAFT
J. FILM CRAFT
J1 Direction
Gold
entry The Wings of Love, agency Zebra Hero, Russia

Silver
entry For Parts — Go to Drom, agency Zebra Hero, Russia

Shortlist
entry Motiv Telecom. Anti-fraud, agency Voskhod, Russia

J2 Script
Gold
entry Death of A Salesman, agency BBDO Bangkok, Thailand

Silver
entry IT’S DETTOL TIME, agency SOUR Bangkok, Thailand

Shortlist
entry The Wings of Love, agency Zebra Hero, Russia

J3 Art Direction
Gold
entry The Wings of Love, agency Zebra Hero, Russia

Silver
entry ECQWA. Caring for the nature of things, agency Contrapunto x Bureau ‘Working Title’, Russia

Shortlist
entry Hoff - A city that feels like Christmas, agency BIRCH, Russia

J4 Cinematography
Silver
entry Parents can, agency RoRe Group, Russia
entry Motiv Telecom. Anti-fraud, agency Voskhod, Russia

Shortlist
entry VTB Classics, agency DDB Navigator, Russia

J5 Editing
Silver
entry Labyrinth, agency Voskhod, Russia

Bronze
entry Suzdal: Moments, agency Lestnica, Russia

Shortlist
entry CAMON does it all for you, agency Big Media Moscow, Russia

J6 Use of Music & Sound Design
Shortlist
entry ECQWA. Caring for the nature of things, agency Bureau ‘Working Title’ х AUX, Russia
entry Labyrinth, agency Voskhod, Russia

J7 Animation
Bronze
entry ECQWA. Caring for the nature of things, agency Contrapunto x Bureau ‘Working Title’, Russia

J8 Visual effects
Bronze
entry Labyrinth, agency Voskhod, Russia

Shortlist
entry TV-3 Fantasy Worlds, agency RGBY, Russia

Y. PRINT & OUTDOOR CRAFT
Y1 Typography
Bronze
entry The Tire Quotes Campaign, agency Lup Jakarta, Indonesia

Y2 Art Direction
Gold
entry For Winning Tomatoes, It Has To Be HEINZ., agency Heaven&Hell, China

Shortlist
entry Unmirrored Speed: 'Red', 'Grey', 'Orange', agency C2 comms, Dubai, United Arab Emirates 
entry Ikat soundwave, agency FCB artgroup Uzbekistan

Y3 Illustration
Shortlist
entry How to gift 84 cups and never repeat yourself, agency Showrunners, Russia

Z. EXCELLENCE IN RADIO & AUDIO
Z1 Excellence in Radio & Audio
Shortlist
entry Nature unplugged, agency proof., Bulgaria

MASS MEDIA CONTEST
L. COMMUNICATION
L1 Film
Silver
entry Esteban Ruiz, agency Retina, Argentina
entry IT’S DETTOL TIME, agency SOUR Bangkok, Thailand
entry Motiv Telecom. Anti-fraud, agency Voskhod, Russia

Bronze
entry For Parts — Go to Drom, agency Zebra Hero, Russia

L2 Print&Outdoor
Silver
entry The Breathing Wall, agency FCB Almaty, Kazakhstan
entry Grab the Sweet!, agency Ogilvy Greece
entry Oreo Missing History, agency Republic Group, Hungary

Bronze
entry Unmirrored Speed: 'Red', 'Grey', 'Orange', agency C2 comms, Dubai, United Arab Emirates 

L4 Branded Content
Silver
entry Korol i Shut at Yandex.maps, agency Re-ev Moscou, Russia

L5 Use of Humor in Advertising
Gold
entry For Parts — Go to Drom, agency Zebra Hero, Russia

Bronze
entry Vitamin D Police, agency Salmon, Belarus

L6 Communication Design
Shortlist
entry Interamérica: The future isn't learned, agency Enredo Brand Innovation, Brazil

L7 Packaging Design
Bronze
entry La Petite Mort, agency Aida Pioneer, Belarus

SN. CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT
SN1 Health & Safety
Gold
entry The Toothless Brush, agency Inbrax, Chile

SN2 Environment
Bronze
entry Fertilizer 2.5, agency Grey Thailand

SN4 Social Projects
Gold
entry The Wings of Love, agency Zebra Hero, BrainingGroup, DIDENOK TEAM, Russia

Bronze
entry The Exam, agency Weber Shandwick México

MK. INTEGRATED CAMPAIGNS
MK1 Omni-channel Campaign
Bronze
entry Pink mood burger, agency RoRe Group, Russia
entry Unsticking Stereotypes, agency Zebra Hero & After Agency, Russia

MK3 Brand Loyalty Campaign
Shortlist
entry “Thanks for Your Son and Daughter”: The T-Glory Recognition Experience, company T-Bank In-house Team, Russia

MK4 Breakthrough on a Budget
Bronze
entry Lipstick with Pelmeni Flavor, agency Mikhailov&Partners, Russia
entry Ho-Ho-Hondoms, agency Panda Digital, Russia

MK6 Creative Strategy
Silver
entry Wedding White Color, agency Aitys Advertising, Kazakhstan

MK7 Collaboration of Brands
Bronze
entry Okko x Spartak: Storyboard of a Great History, agency Okko, Russia
entry Pink mood burger, agency RoRe Group, Russia

Shortlist
entry Korean Mood, agency BBDO Group, Russia

MD. DIGITAL & MOBILE
MD1 Digital Tools
Gold
entry Korol i Shut at Yandex.maps, agency Re-ev Moscou, Russia

MD3 Digital & Mobile Campaign
Silver
entry Avant-garde Archetypes: GigaChat and Kandinsky Help Understand Art at the Tretyakov Gallery, agency SberMarketing, Russia

Bronze
entry Korol i Shut at Yandex.maps, agency Re-ev Moscou, Russia


MD4 Social & Influencer Campaign
Gold
entry Ice unpacking, agency RoRe Group, Russia

Silver
entry Burak Ozcivit and Avito: The theater begins with a wardrobe!, company Avito, Russia

S. CHANGE FOR GOOD. BRANDS
S1 Health & Safety
Gold
entry The Uncomfortable Cup, agency Showpony, Australia

Silver
entry Praykinson, agency Dentsu Creative Thailand
entry The Sign You Shouldn't See, agency YDM Thailand

S2 Environment
Silver
entry The Breathing Wall, agency FCB Almaty, Kazakhstan

S3 Gender Equality
Gold
entry THE PINK CODE, agency YDM Thailand

Silver
entry Blackout Vows by Gabriela, agency Dentsu Creative Philippines

S4 Social Projects
Gold
entry Garuda Rakshak, agency Dentsu Creative India

S5 Prosperity
Bronze
entry By That Count, Every Day Is Math Day, agency DAO. Yandex Education Creative Studio, Russia

S6 Other Projects
Bronze
entry Their World, agency BBDO, Russia

MA. REACH
MA1 Brand Experience & Activation
Gold
entry Dalah's Spoiler Billboard, agency VML Thailand

Silver
entry Ice unpacking, agency RoRe Group, Russia
entry Soil Stay, agency VML Thailand

MA2 PR
Silver
entry Fraud-Roulette.ru - People's Phone Resistance Against Scammers, company T-Bank, Russia

Bronze
entry Meownd It Out, agency Dentsu East Japan

MA4 Use of Media
Gold
entry Whiskas® loCATor, agency Ogency / Jam / CITIX, Kazakhstan

EFFORTS & ACHIEVEMENTS
СD. DIGITAL & MOBILE
CD2 Mobile Tools
Bronze
entry SOS Songs, agency Binder, Brazil

CD4 Social & Influencer Campaign
Silver
entry Ice unpacking, agency RoRe Group, Russia

CA. REACH
CA1 Brand Experience & Activation
Gold
entry The Uncomfortable Cup, agency Showpony, Australia

Bronze
entry Soil Stay, agency VML Thailand

CA2 PR
Silver
entry Fraud-Roulette.ru - People's Phone Resistance Against Scammers, company T-Bank, Russia

Bronze
entry Meownd It Out, agency Dentsu East Japan
entry Smyle toothpaste: Polluted Fairytales, agency Fitzroy I United Playgrounds, Netherlands
entry The Toothless Brush, agency Inbrax, Chile

CA4 Use of Media
Gold
entry Whiskas® loCATor, agency Ogency / Jam / CITIX, Kazakhstan

CB. STRATEGY
CB1 Creating of brand-platform
Bronze
entry VTB Classics, agency DDB Navigator, Russia

CB2 Branding Strategy
Shortlist
entry LIVE PLATFORM OF OPPORTUNITIES, agency Salmon, Belarus

CL. COMMUNICATION
CL1 Film
Gold
entry THE KAPRAO CRIMINALS, agency Wolf BKK, Thailand

Silver
entry IT’S DETTOL TIME, agency SOUR Bangkok, Thailand

Shortlist
entry VTB Classics, agency DDB Navigator, Russia

CL2 Print&Outdoor
Gold
entry The Breathing Wall, agency FCB Almaty, Kazakhstan

Bronze
entry Oreo Missing History, agency Republic Group, Hungary

CL4 Branded Content
Bronze
entry The Scent That Gives You The Scene, agency Wolf BKK, Thailand

CL6 Communication Design
Silver
entry Dmitri Hvorostovsky Krasnoyarsk Foundation for Arts Development, agency BBDO Branding, Russia

Bronze
entry Pink mood burger, agency RoRe Group, Russia

CL7 Packaging Design
Bronze
entry GPTea, agency BBDO Branding, Russia
entry Pink mood burger, agency RoRe Group, Russia

CK. INTEGRATED CAMPAIGNS
CK2 Brand Launch / Re-launch Campaign
Silver
entry Fertilizer 2.5, agency Grey Thailand

CK3 Brand Loyalty Campaign
Silver
entry Garuda Rakshak, agency Dentsu Creative India

Bronze
entry Papify, agency Tangity, Spain

CK4 Breakthrough on a Budget
Gold
entry For Winning Tomatoes, It Has To Be HEINZ., agency Heaven&Hell, China
entry Whiskas® loCATor, agency Ogency / Jam / CITIX, Kazakhstan

CK5 Collaboration of Brands
Silver
entry Good Stories Chat, company Avito, Russia

Bronze
entry Pink mood burger, agency RoRe Group, Russia


View all of the winning entries on the White Square official website.