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WHITE SQUARE 2026 SHORTLISTS ANNOUNCED
White Square International Festivals of Creativity has announced the shortlists 2026. This year, 1115 entries from more forty countries, including European countries, countries of MENA region, the USA, Asian countries, China, Latin America and others, took part in White Square Festival. Traditionally, White Square has brought together ideas that reflect current trends, innovative approaches, and a high level of creative effectiveness in the global communications industry.
White Square 2026 entries were evaluated by eight international jury lineups: Branding Jury, Marketing & Digital Jury, Creative Jury, Craft Jury, Media Jury, Mass Media Jury, Clients Jury, and Grand Jury. White Square Jury 2026 included recognized representatives of the global creative industry from more than 45 countries, award winners from leading creativity and effectiveness festivals, and authoritative practitioners who shape industry standards in various regions of the world.
White Square Jury is capable of evaluating entries through the lens of strategic, cultural, and technological significance. The primary criteria for evaluating competition entries were the creative idea and its execution. In effectiveness competitions, one of the key indicators was the effectiveness of creative solutions.
The White Square 2026 shortlists were formed following two stages of judging and professional review of the entries by the international jury panels.
The shortlists of White Square 2026 include 278 entries, representing 25% of the total number of submissions. Only one in four projects made it to the final selection, underscoring the high level of competition this year.
Inclusion in the shortlist of White Square is a significant professional achievement and confirmation that the project is among the best works of the year according to the Festival’s international jury. This recognition reflects not only the quality of execution but also the strength of the idea, its relevance, and its ability to capture the audience’s attention and achieve its objectives.
The White Square 2026 shortlisted entries combine creative ideas with strategic precision and measurable results. It is precisely these entries that were recognized by the international Jury and made it to be among the finalists of White Square 2026.
White Square 2026 entries were evaluated by eight international jury lineups: Branding Jury, Marketing & Digital Jury, Creative Jury, Craft Jury, Media Jury, Mass Media Jury, Clients Jury, and Grand Jury. White Square Jury 2026 included recognized representatives of the global creative industry from more than 45 countries, award winners from leading creativity and effectiveness festivals, and authoritative practitioners who shape industry standards in various regions of the world.
White Square Jury is capable of evaluating entries through the lens of strategic, cultural, and technological significance. The primary criteria for evaluating competition entries were the creative idea and its execution. In effectiveness competitions, one of the key indicators was the effectiveness of creative solutions.
The White Square 2026 shortlists were formed following two stages of judging and professional review of the entries by the international jury panels.
The shortlists of White Square 2026 include 278 entries, representing 25% of the total number of submissions. Only one in four projects made it to the final selection, underscoring the high level of competition this year.
Inclusion in the shortlist of White Square is a significant professional achievement and confirmation that the project is among the best works of the year according to the Festival’s international jury. This recognition reflects not only the quality of execution but also the strength of the idea, its relevance, and its ability to capture the audience’s attention and achieve its objectives.
The White Square 2026 shortlisted entries combine creative ideas with strategic precision and measurable results. It is precisely these entries that were recognized by the international Jury and made it to be among the finalists of White Square 2026.
White Square Festival shortlists 2026:
CREATIVE
F. FILM
F1 TV / Screensentry Parents can, agency RoRe Group, Russia
entry Invisibile, agency The Local Collective, Canada
entry Motiv Telecom. Anti-fraud, agency Voskhod, Russia
entry For Parts — Go to Drom, agency Zebra Hero, Russia
F2 Online
entry Stupid Ideas, agency Coming Soon Lisboa, Portugal
entry IT’S DETTOL TIME, agency SOUR Bangkok, Thailand
entry Labyrinth, agency Voskhod, Russia
entry THE KAPRAO CRIMINALS, agency Wolf BKK, Thailand
entry The Wings of Love, agency Zebra Hero, Russia
P. PRINT
P1 Printentry Unmirrored Speed: 'Red', 'Grey', 'Orange', agency C2 comms, Dubai, United Arab Emirates
O. OUTDOOR
O1 Billboardsentry Smyle toothpaste: Polluted Fairytales, agency Fitzroy I United Playgrounds, Netherlands
entry For Winning Tomatoes, It Has To Be HEINZ., agency Heaven&Hell, China
entry Snowflick delivery, agency RoRe Group, Russia
O3 Digital screens
entry Whiskas® loCATor, agency Ogency / Jam / CITIX, Kazakhstan
O4 Ambient
entry The Unlucky Numbers Shop, agency Dentsu Creative Thailand
entry Humanity Chain, agency Progression CA, Kazakhstan
entry Towel promo, agency SLAVA, Russia
entry The Sign You Shouldn't See, agency YDM Thailand
O6 Live Advertising & Events
entry The Air Pollution Jersey, agency FLASH BOMBER, Thailand
entry Goalvertising, agency Plan B Eleven, Thailand
entry Humanity Chain, agency Progression CA, Kazakhstan
entry Dalah's Spoiler Billboard, agency VML Thailand
K. INTEGRATED
K1 Omni-channel Campaignentry Whiskas® loCATor, agency Ogency / Jam / CITIX, Kazakhstan
entry STREETS SPEAK, agency Seed, Kazakhstan
K3 Social & Influencer Campaign
entry Ice unpacking, agency RoRe Group, Russia
entry The Solved Meme, agency Zmes, Brazil
K5 Brand Loyalty Campaign
entry Garuda Rakshak, agency Dentsu Creative India
K7 Selfpromo
entry Role of the Woman by Prometheus AI, agency RoRe Group, Russia
K10 Non-profit / charity campaign
entry The Wings of Love, agency Zebra Hero, BrainingGroup, DIDENOK TEAM, Unmute, Russia
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded contententry Dad, I Fell In Love With An Alpha, agency HUMAN, Bulgaria
entry The Scent That Gives You The Scene, agency Wolf BKK, Thailand
N4 Branded events
entry Love Cup, agency RoRe Group, Russia
N5 Brand experience
entry P.E.S.H.O (Portable Esports Streaming Hub for Outdoors), agency &play, Bulgaria
entry Step Buy Step, agency FP7 McCann, Saudi Arabia
entry Ice unpacking, agency RoRe Group, Russia
entry The Uncomfortable Cup, agency Showpony, Australia
N6 Brand Integration & Sponsorships/Partnerships
entry Goalvertising, agency Plan B Eleven, Thailand
N7 Branded Sports
entry Goalvertising, agency Plan B Eleven, Thailand
N8 Non-profit / charity
entry The Wings of Love, agency Zebra Hero, Russia
U. CREATIVE USE OF MEDIA
U3 Print/Outdoorentry ChatGPT advertises competitor for free, company Yandex iSearch Creative, Türkiye
U4 Ambient Media
entry The Unlucky Numbers Shop, agency Dentsu Creative Thailand
entry Humanity Chain, agency Progression CA, Kazakhstan
entry Towel promo, agency SLAVA, Russia (the entry has been moved from the nomination U3 Print/Outdoor)
U5 Events
entry HR-opera MANGO OFFICE "The Hiring Machine", agency PR Hub, Russia
FS. FILM.SECTORS
FS4 Automotiveentry For Parts — Go to Drom, agency Zebra Hero, Russia
FS7 Consumer Service & B2B
entry Motiv Telecom. Anti-fraud, agency Voskhod, Russia
FS11 Film for non-profit / charity
entry Labyrinth, agency Voskhod, Russia
entry The Wings of Love, agency Zebra Hero, Russia
OS. OUTDOOR.SECTORS
OS2 Other FMCGentry Whiskas® loCATor, agency Ogency / Jam / CITIX, Kazakhstan
OS7 Consumer Service & B2B
entry The Sign You Shouldn't See, agency YDM Thailand
OS8 Travel / Leisure
entry Towel promo, agency SLAVA, Russia
BB. CREATIVE B2B
BB1 Brand Experienceentry HR-opera MANGO OFFICE "The Hiring Machine", agency PR Hub, Russia
BB3 Targeting & Engagement
entry Role of the Woman by Prometheus AI, agency RoRe Group, Russia
BB6 Corporate Purpose & Social Responsibility
entry THE PEOPLE CONTRACT, agency YDM Thailand
BRANDING & DESIGN
B. COMMUNICATION DESIGN
B1 Creation of New Brand Identityentry Taming the unknown. Branding of Artcellence, agency Deza Branding Studio, Russia
entry Sreda Summer Summit, agency Dotorg х Bureaubukv, Russia
entry Rurik's Estate, agency ENDY, Russia
entry A new design festival under the auspices of Jolbors Festival, agency Suprematika, Russia
B2 Rebrand / Refresh of an Еxisting Brand
entry “Dymshits and Partners”. Consulting firm rebranding, agency Dotorg, Russia
entry CSS. Billions of new openings, agency Dotorg, Russia
entry PEIXARA: From conservation to cultural movement, agency Enredo Brand Innovation, Brazil
entry Rebranding of Russia’s main and central children’s store, agency Suprematika, Russia
entry The “Nutcracker” Theatre’s Brand Identity, agency Voskhod, Russia
B3 Promotional Printed Materials
entry The “Nutcracker” Theatre’s Brand Identity, agency Voskhod, Russia
B4 Promotional Item Design
entry Obnimus (Hug me!): Smartavia x Anton's Right Here, agency G Communications, Russia
entry ADVENT MUSIC CALENDAR, agency Muhina Branding & Design, Russia
B5 Brand Environment & Experience Design
entry Multimedia art-project «Terrabyte», agency RoRe Group, Russia
B6 Design-driven Effectiveness
entry Nolingual Font, agency Yell Bangkok, Thailand (the entry has been moved from the nomination B8 Design Craft)
B8 Design Craft
entry Rebranding of Russia’s main and central children’s store, agency Suprematika, Russia
entry A new design festival under the auspices of Jolbors Festival, agency Suprematika, Russia
entry The “Nutcracker” Theatre’s Brand Identity, agency Voskhod, Russia
X. PACKAGING DESIGN
X1 Packaging of foodstuffsentry TOKA, agency ENDY, Russia
entry Aojin. The depth of flavor, agency ENDY, Russia
entry Amazonia: Conilon Challenge 2025 Packaging, agency ohmybrand, Russia
entry Crown Jewels for 150th Brewery Anniversary, agency PG Branding, Belarus
X2 Packaging of non-food products
entry Skincare products for those who are in a hurry to live, agency Suprematika, Russia
BD. BRAND ENVIRONMENT DESIGN
BD2 Points of Sale, Comsumer Touchpointsentry Dalah's Spoiler Billboard, agency VML Thailand
BD4 Exhibitions and Events
entry Train of the Future (Educational train in the Moscow Metro), agency Like Agency (part of Like Group); TWIGA Interactive, Russia (the entry has been moved from the nomination B5 Brand Environment & Experience Design)
entry Multimedia art-project «Terrabyte», agency RoRe Group, Russia
BR. BRANDING
BR1 Creating of brand-platformentry CSS. Billions of new openings, agency Dotorg, Russia
BR2 Branding Strategy
entry PEIXARA: From conservation to cultural movement, agency Enredo Brand Innovation, Brazil
BR4 Naming
entry KRUPNAYA ISTORIYA, agency VOZDUH brand & communications, Russia (the entry has been moved from the nomination B1 Creation of New Brand Identity)
MARKETING EFFECTIVENESS
E. MARKETING EFFECTIVENESS
E1 Short-term Creative Effectivenessentry AQUA Carpatica Choose Informed, agency Cohn&Jansen Creative Network, Romania
entry Smyle toothpaste: Polluted Fairytales, agency Fitzroy I United Playgrounds, Netherlands
entry Brusnika Developer. Agiotage, agency Voskhod, Russia
E2 Long-term Creative Effectiveness
entry VTB Classics, agency DDB Navigator, Russia
entry Papa Mozhet: From Losing Love to Sustainable Leadership, agency RoRe Group, Russia
entry Poupoune Dry + Campaign, agency TBWA\DJAZ, Algeria
E3 Brand Launch/re-launch Campaign
entry In Contrast to Everyone, agency Aida Pioneer, Belarus
E4 Breakthrough on a Budget
entry Smyle toothpaste: Polluted Fairytales, agency Fitzroy I United Playgrounds, Netherlands
entry For Winning Tomatoes, It Has To Be HEINZ., agency Heaven&Hell, China
E5 Sustained Success
entry VTB Classics, agency DDB Navigator, Russia
entry Papa Mozhet: From Losing Love to Sustainable Leadership, agency RoRe Group, Russia
MARKETING SERVICES
A. BRAND EXPERIENCE & ACTIVATION
A1 Channel / Mediumentry Dalah's Spoiler Billboard, agency VML Thailand
entry Brusnika Developer. Agiotage, agency Voskhod, Russia
A2 Use of brand experience
entry ESSA Bath Bottle, agency Panda Digital, Russia
A4 Consumer Engagement
entry Humanity Chain, agency Progression CA, Kazakhstan
entry Soil Stay, agency VML Thailand
A5 Strategy
entry Role of the Woman by Prometheus AI, agency RoRe Group, Russia
A7 Customer Retail / In-store Experience
entry Worth the Whole, agency Brilliant & Million, Thailand
A10 Gaming-Led Brand Experience
entry Scamcity, agency RoRe Group, Russia
A12 Non-profit / charity
entry Find Your SKY, agency Tandem Network, Kenya
C. PR
C1 PR Practices & Technicsentry Humanity Chain, agency Progression CA, Kazakhstan
C2 Digital & Social
entry Smyle toothpaste: Polluted Fairytales, agency Fitzroy I United Playgrounds, Netherlands
C3 Influencer
entry Ice unpacking, agency RoRe Group, Russia
C4 Use of Events & Stunts
entry Pivnov Non-Marathon: Easier Than It Seems, agency Mikhailov&Partners x Creon, Russia
entry Goalvertising, agency Plan B Eleven, Thailand
entry Humanity Chain, agency Progression CA, Kazakhstan
C6 Campaign
entry AQUA Carpatica Choose Informed, agency Cohn&Jansen Creative Network, Romania
C8 Sponsorship & Brand Partnership
entry Vaseline Huh?, agency Brilliant & Million, Thailand
entry Goalvertising, agency Plan B Eleven, Thailand
C9 Real-time Response
entry Vaseline Huh?, agency Brilliant & Million, Thailand
entry Snowflick delivery, agency RoRe Group, Russia
H. DIRECT
H3 Digital & Socialentry Praykinson, agency Dentsu Creative Thailand
H4 Strategy
entry Scamcity, agency RoRe Group, Russia
H5 Campaign
entry The Sign You Shouldn't See, agency YDM Thailand
CS. CAMPAIGNS: SECTORS
CS1 Food & Drinkentry Nature unplugged, agency proof., Bulgaria
CS4 Automotive
entry Papify, agency Tangity, Spain
CS7 Consumer Service & B2B
entry Role of the Woman by Prometheus AI, agency RoRe Group, Russia
CS11 Non-profit/Charity
entry Blackout Vows by Gabriela, agency Dentsu Creative Philippines
I. INNOVATIONS
I1 Innovationsentry Garuda Rakshak, agency Dentsu Creative India
entry Fertilizer 2.5, agency Grey Thailand
CT. CREATIVITY DRIVEN TRANSFORMATION
CT3 Customer Experienceentry Streaming Out Loud, agency TOPic & Loong, China
CT5 Crisis Response
entry The Breathing Wall, agency FCB Almaty, Kazakhstan
CT6 Seasonal marketing
entry Snowflick delivery, agency RoRe Group, Russia
MEDIA
V. CHANNELS
V1 TV & Other Screensentry "Dress Me Kids": How a fashion brand replaced TV advertising with its own show and won, agency Okkam Creative, Russia
V2 Audio Platforms
entry Nature unplugged, agency proof., Bulgaria
V3 Print / Outdoor
entry The Breathing Wall, agency FCB Almaty, Kazakhstan
entry Towel promo, agency SLAVA, Russia
entry Dalah's Spoiler Billboard, agency VML Thailand
V4 Ambient Media
entry Grab the Sweet!, agency Ogilvy Greece
entry Towel promo, agency SLAVA, Russia
V5 Events
entry BLACKOUT COLLECTION, agency Progression CA, Kazakhstan
entry Cart Racing: How an Underground Project Became a Mass Record in Russia and the BRICS Countries, company T-Bank, Russia
V6 Digital Platforms
entry Correct Me If You Can, company RBC, Russia
entry Scamcity, agency RoRe Group, Russia
V8 Social Platforms & Influencers
entry Ice unpacking, agency RoRe Group, Russia
entry Tochka Bank. Good game!, agency Voskhod, Russia
entry The Scent That Gives You The Scene, agency Wolf BKK, Thailand
V9 Technology
entry Garuda Rakshak, agency Dentsu Creative India
entry Fraud-Roulette.ru - People's Phone Resistance Against Scammers, company T-Bank, Russia
V10 Branded content
entry "Dress Me Kids": How a fashion brand replaced TV advertising with its own show and won, agency Okkam Creative, Russia
entry “Blue Tractor” × 1st DSK: A Children’s Tale, a Business Trail, agency Proximity Media (Media Direction Group), Russia
V12 Non-profit / charity
entry The Toothless Brush, agency Inbrax, Chile
W. EXCELLENCE IN MEDIA
W1 Excellence in Media Insights & Strategyentry The Tape Trailer, agency JONGLUCKDEE, Thailand
entry Scamcity, agency RoRe Group, Russia
entry Tochka Bank. Good game!, agency Voskhod, Russia
W2 Excellence in Media Planning
entry INFLUENCE BEAUTY x Yandex Music: Every look has its own sound!, agency PHD, Russia
W3 Excellence in Media Engagement
entry Fraud-Roulette.ru - People's Phone Resistance Against Scammers, company T-Bank, Russia
entry Call Father Frost: Putting AI at the Service of New Year's Magic, company T-Bank, Russia
entry Welcome to Capybarovsk — the City That Melted IT Hearts, company T-Bank, Russia
W4 Use of Data
entry SOS Songs, agency Binder, Brazil
entry Kotex POME Tech: How a Data-Driven Approach Brought Mothers and Daughters Closer, agency Mediaminded (Group4Media), Russia
W6 Use of Channel Integration
entry Whiskas® loCATor, agency Ogency / Jam / CITIX, Kazakhstan
M. MEDIA CAMPAIGN
M1 Integrated Campaignentry Whiskas® loCATor, agency Ogency / Jam / CITIX, Kazakhstan
entry Pink mood burger, agency RoRe Group, Russia
M2 Low Budget Campaign
entry The Uncomfortable Cup, agency Showpony, Australia
M3 Influencer Campaign
entry Kilometres of Good Stories on Avito Auto, agency Jami Lup, Russia
entry Ice unpacking, agency RoRe Group, Russia
D. DIGITAL
D1 Websitesentry Brusnika Developer. Agiotage, agency Voskhod, Russia
D2 Interactive projects
entry Correct Me If You Can, company RBC, Russia
D3 Pre-rolls
entry For Parts — Go to Drom, agency Zebra Hero, Russia
D5 Digital Campaign
entry The Most Iconic Kit, agency Next DC, Bulgaria
D7 Branded tech and innovations
entry THE PINK CODE, agency YDM Thailand
D9 From Online to Offline Projects
entry Whiskas® loCATor, agency Ogency / Jam / CITIX, Kazakhstan
D11 Digital Craft
entry Brusnika Developer. Agiotage, agency Voskhod, Russia
D12 Non-profit / charity
entry The Wings of Love, agency Zebra Hero, BrainingGroup, DIDENOK TEAM, Unmute, Russia
G. MOBILE
G2 Appsentry Praykinson, agency Dentsu Creative Thailand
SI. SOCIAL & INFLUENCER
SI2 Co-creation & Users Generated Contententry Shell V-Power Feel Closer, company Shell, United Kingdom
SI3 Real-time Response
entry Vaseline Huh?, agency Brilliant & Million, Thailand
SI4 Influencer Campaign
entry Ice unpacking, agency RoRe Group, Russia
T. CREATIVE DATA
T1 Data-enhanced Creativityentry SOS Songs, agency Binder, Brazil
entry Brusnika Developer. Agiotage, agency Voskhod, Russia
CRAFT
J. FILM CRAFT
J1 Directionentry Motiv Telecom. Anti-fraud, agency Voskhod, Russia
entry The Wings of Love, agency Zebra Hero, Russia
entry For Parts — Go to Drom, agency Zebra Hero, Russia
J2 Script
entry Death of A Salesman, agency BBDO Bangkok, Thailand
entry IT’S DETTOL TIME, agency SOUR Bangkok, Thailand
entry The Wings of Love, agency Zebra Hero, Russia
J3 Art Direction
entry Hoff - A city that feels like Christmas, agency BIRCH, Russia
entry ECQWA. Caring for the nature of things, agency Contrapunto x Bureau ‘Working Title’, Russia
entry The Wings of Love, agency Zebra Hero, Russia
J4 Cinematography
entry VTB Classics, agency DDB Navigator, Russia
entry Parents can, agency RoRe Group, Russia
entry Motiv Telecom. Anti-fraud, agency Voskhod, Russia
J5 Editing
entry CAMON does it all for you, agency Big Media Moscow, Russia
entry Suzdal: Moments, agency Lestnica, Russia
entry Labyrinth, agency Voskhod, Russia
J6 Use of Music & Sound Design
entry ECQWA. Caring for the nature of things, agency Bureau ‘Working Title’ х AUX, Russia
entry Labyrinth, agency Voskhod, Russia
J7 Animation
entry ECQWA. Caring for the nature of things, agency Contrapunto x Bureau ‘Working Title’, Russia
entry The Wings of Love, agency Zebra Hero, Russia
J8 Visual effects
entry TV-3 Fantasy Worlds, agency RGBY, Russia
entry Labyrinth, agency Voskhod, Russia
Y. PRINT & OUTDOOR CRAFT
Y1 Typographyentry The Tire Quotes Campaign, agency Lup Jakarta, Indonesia
Y2 Art Direction
entry Unmirrored Speed: 'Red', 'Grey', 'Orange', agency C2 comms, Dubai, United Arab Emirates
entry Ikat soundwave, agency FCB artgroup Uzbekistan
entry For Winning Tomatoes, It Has To Be HEINZ., agency Heaven&Hell, China
Y3 Illustration
entry How to gift 84 cups and never repeat yourself, agency Showrunners, Russia
Z. EXCELLENCE IN RADIO & AUDIO
Z1 Excellence in Radio & Audioentry Nature unplugged, agency proof., Bulgaria
MASS MEDIA CONTEST
L. COMMUNICATION
L1 Filmentry Esteban Ruiz, agency Retina, Argentina
entry IT’S DETTOL TIME, agency SOUR Bangkok, Thailand
entry Labyrinth, agency Voskhod, Russia
entry Motiv Telecom. Anti-fraud, agency Voskhod, Russia
entry For Parts — Go to Drom, agency Zebra Hero, Russia
L2 Print&Outdoor
entry Unmirrored Speed: 'Red', 'Grey', 'Orange', agency C2 comms, Dubai, United Arab Emirates
entry The Breathing Wall, agency FCB Almaty, Kazakhstan
entry Grab the Sweet!, agency Ogilvy Greece
entry Oreo Missing History, agency Republic Group, Hungary
L4 Branded Content
entry Korol i Shut at Yandex.maps, agency Re-ev Moscou, Russia
L5 Use of Humor in Advertising
entry Vitamin D Police, agency Salmon, Belarus
entry For Parts — Go to Drom, agency Zebra Hero, Russia
L6 Communication Design
entry Interamérica: The future isn't learned, agency Enredo Brand Innovation, Brazil
L7 Packaging Design
entry La Petite Mort, agency Aida Pioneer, Belarus
SN. CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT
SN1 Health & Safetyentry The Toothless Brush, agency Inbrax, Chile
SN2 Environment
entry Fertilizer 2.5, agency Grey Thailand
SN4 Social Projects
entry The Exam, agency Weber Shandwick México
entry The Wings of Love, agency Zebra Hero, BrainingGroup, DIDENOK TEAM, Unmute, Russia
MK. INTEGRATED CAMPAIGNS
MK1 Omni-channel Campaignentry Pink mood burger, agency RoRe Group, Russia
entry Unsticking Stereotypes, agency Zebra Hero & After Agency, Russia
MK3 Brand Loyalty Campaign
entry “Thanks for Your Son and Daughter”: The T-Glory Recognition Experience, company T-Bank In-house Team, Russia
MK4 Breakthrough on a Budget
entry Lipstick with Pelmeni Flavor, agency Mikhailov&Partners, Russia
entry Ho-Ho-Hondoms, agency Panda Digital, Russia
MK6 Creative Strategy
entry Wedding White Color, agency Aitys Advertising, Kazakhstan
MK7 Collaboration of Brands
entry Korean Mood, agency BBDO Group, Russia
entry Okko x Spartak: Storyboard of a Great History, agency Okko, Russia
entry Pink mood burger, agency RoRe Group, Russia
MD. DIGITAL & MOBILE
MD1 Digital Toolsentry Korol i Shut at Yandex.maps, agency Re-ev Moscou, Russia
MD2 Mobile Tools
entry SOS Songs, agency Binder, Brazil
MD3 Digital & Mobile Campaign
entry Korol i Shut at Yandex.maps, agency Re-ev Moscou, Russia
entry Avant-garde Archetypes: GigaChat and Kandinsky Help Understand Art at the Tretyakov Gallery, agency SberMarketing, Russia
MD4 Social & Influencer Campaign
entry Burak Ozcivit and Avito: The theater begins with a wardrobe!, company Avito, Russia
entry Ice unpacking, agency RoRe Group, Russia
S. CHANGE FOR GOOD. BRANDS
S1 Health & Safetyentry Praykinson, agency Dentsu Creative Thailand
entry The Uncomfortable Cup, agency Showpony, Australia
entry The Sign You Shouldn't See, agency YDM Thailand
S2 Environment
entry The Breathing Wall, agency FCB Almaty, Kazakhstan
S3 Gender Equality
entry Blackout Vows by Gabriela, agency Dentsu Creative Philippines
entry THE PINK CODE, agency YDM Thailand
S4 Social Projects
entry Garuda Rakshak, agency Dentsu Creative India
S5 Prosperity
entry By That Count, Every Day Is Math Day, agency DAO. Yandex Education Creative Studio, Russia
S6 Other Projects
entry Their World, agency BBDO, Russia
MA. REACH
MA1 Brand Experience & Activationentry Ice unpacking, agency RoRe Group, Russia
entry Dalah's Spoiler Billboard, agency VML Thailand
entry Soil Stay, agency VML Thailand
MA2 PR
entry Meownd It Out, agency Dentsu East Japan
entry Fraud-Roulette.ru - People's Phone Resistance Against Scammers, company T-Bank, Russia
MA4 Use of Media
entry Whiskas® loCATor, agency Ogency / Jam / CITIX, Kazakhstan
EFFORTS & ACHIEVEMENTS
СD. DIGITAL & MOBILE
CD2 Mobile Toolsentry SOS Songs, agency Binder, Brazil
CD4 Social & Influencer Campaign
entry Ice unpacking, agency Voskhod, Russia
CA. REACH
CA1 Brand Experience & Activationentry The Uncomfortable Cup, agency Showpony, Australia
entry Soil Stay, agency VML Thailand
entry Dalah's Spoiler Billboard, agency VML Thailand
CA2 PR
entry Meownd It Out, agency Dentsu East Japan
entry Smyle toothpaste: Polluted Fairytales, agency Fitzroy I United Playgrounds, Netherlands
entry The Toothless Brush, agency Inbrax, Chile
entry Fraud-Roulette.ru - People's Phone Resistance Against Scammers, company T-Bank, Russia
CA4 Use of Media
entry Whiskas® loCATor, agency Ogency / Jam / CITIX, Kazakhstan
CB. STRATEGY
CB1 Creating of brand-platformentry VTB Classics, agency DDB Navigator, Russia
CB2 Branding Strategy
entry LIVE PLATFORM OF OPPORTUNITIES, agency Salmon, Belarus
CL. COMMUNICATION
CL1 Filmentry VTB Classics, agency DDB Navigator, Russia
entry IT’S DETTOL TIME, agency SOUR Bangkok, Thailand
entry THE KAPRAO CRIMINALS, agency Wolf BKK, Thailand
CL2 Print&Outdoor
entry The Breathing Wall, agency FCB Almaty, Kazakhstan
entry Oreo Missing History, agency Republic Group, Hungary
CL4 Branded Content
entry The Scent That Gives You The Scene, agency Wolf BKK, Thailand
CL6 Communication Design
entry Dmitri Hvorostovsky Krasnoyarsk Foundation for Arts Development, agency BBDO Branding, Russia
entry Pink mood burger, agency RoRe Group, Russia
CL7 Packaging Design
entry GPTea, agency BBDO Branding, Russia
entry Pink mood burger, agency RoRe Group, Russia
CK. INTEGRATED CAMPAIGNS
CK1 Omni-channel Campaignentry Whiskas® loCATor, agency Ogency / Jam / CITIX, Kazakhstan
CK2 Brand Launch / Re-launch Campaign
entry Fertilizer 2.5, agency Grey Thailand
CK3 Brand Loyalty Campaign
entry Garuda Rakshak, agency Dentsu Creative India
entry Papify, agency Tangity, Spain
CK4 Breakthrough on a Budget
entry For Winning Tomatoes, It Has To Be HEINZ., agency Heaven&Hell, China
entry Whiskas® loCATor, agency Ogency / Jam / CITIX, Kazakhstan
CK5 Collaboration of Brands
entry Good Stories Chat, company Avito, Russia
entry Pink mood burger, agency RoRe Group, Russia
No shortlists have been awarded in some nominations.
The winners of White Square Festival 2026 will be announced on June 11 on the Festival’s official website and in industry media around the world, promoting the best ideas on the international stage and inspiring innovative solutions in the field of communications.
The winners of White Square Festival 2026 will be announced on June 11 on the Festival’s official website and in industry media around the world, promoting the best ideas on the international stage and inspiring innovative solutions in the field of communications.