ABOUT FESTIVAL

International advertising and marketing festival White Square is one of the largest creative awards shows in European communications industry that annually opens international creative season and is known as a specific creative hub gathering brightest representatives of professional community of Eastern European and Baltic regions, Western Europe and Asia who come there to learn about the latest industrial trends and get inspired by the most innovative, brave and original ideas in the sphere of creative, branding, marketing, creative effectiveness, digital, media implemented on different markets during the recent year.while you procrastinate is probably the work you should be doing for the rest of your life.

In 2020 White Square will be held for the twelfth time and is scheduled to take place in Minsk, Belarus on June 24-26.

Annually among White Square participants:

• Over 30 countries of the globe (Belarus, Russia, Ukraine, Great Britain, France, Germany, Spain, Italy, Austria, Switzerland, Denmark, Sweden, Finland, Estonia, USA, Canada, Brazil, Mexico, China, Japan, UAE, SUR etc).

• Over 700 accredited delegates (agencies, brands, media).

This year festival's message is TIME TO WIN! Time is constantly challenging us. Information war in the pursuit of consumer attention in all communication channels is now more intense than ever. What should brands do to be effective? What should marketers do to make their brands communicate creatively? Which trends, lifehacks, technics might work efficiently? What will not work for sure? What should be done to make it work tomorrow? We are not being late. We are not in a hurry. We are right in time. We win. Time to win – our time.

Promoting creativity, White Square is a business-oriented festival that includes two main blocks – contest of advertising projects and business forum on the exchange of advanced international experience and innovations in the industry of marketing and communications.

CONTESTS AND JURY

Entries can be submitted into 7 categories of contests – Creative, Branding, Marketing, Digital, Creative Effectiveness, Media, Change for Good that will be evaluated offline by

6 teams of international jury consisting of the leading creatives of top network and independent agencies from 30+ countries, with over the half of them having wide experience of judging at major global awards shows, including Cannes Lions, and holding the most prestigious industrial trophies in the shape of Lions, Pencils etc. Grand Prix – the best entry of the festival within all the contests – will be chosen by Grand Jury consisting of Presidents of all basic jury categories.

Entries are being accepted online on official website adfest.by. Deadline – May 31.
Entries eligible to participate in the festival are entries created and executed between January 1, 2019 and May 27, 2020 except for the entries that participated in White Square in 2019.

Participation in White Square 2020 jury have already been confirmed been:

White Square 2020 prize-winning entries will be celebrated in the best festival traditions at awards ceremony that is scheduled on April 17 and will be presented in over 30 European media the following months right on the eve of the leading event of global creative industry. Since 2017 White Square is included into global creativity ranking AdForum Business Creative Report.

PROGRAM

White Square includes various and exciting business and educational programs. During three whole days – April 15-17 – festival attendees will enjoy over 70 different activities: master-classes, workshops, lectures from world-famous professionals that will allow accredited participants of the festival to be in the center of European creative professional movement.

White Square presents three-day business and educational program consisting of over 70 different activities: master-classes, lectures, presentations and discussion panels devoted to creative in communications, marketing, branding, digital, media held by stars of global ad industry that allows accredited participants of the festival to be in the center of European creative professional movement.

Festival program is completed by exciting gala awards ceremony celebrating the brightest creative pieces and city tours around Minsk.

Special place in White Square's program belongs to parties held in inspiring atmosphere of creative thought, in company of great advertising minds from all around the world, with variety of opportunities to establish useful business contacts, lots of unexpected surprises, national authentic features and treats by famous alcoholic Belarusian brands.

• Over 1000 entries