8-9 June, 2022


International advertising festival White Square is one of the largest creative communications festivals in Europe
In 2022, White Square will be held on June 8-10 and will traditionally unite representatives of advertising and communication industry

White Square is held with the help of European Association of Communications Agencies (EACA) – the largest industrial association in Europe – and is actively supported by advertising and marketing mass media
The jury of White Square 2022 will be represented by creative and art directors, top managers of the leading international agencies which headline creativity rankings in their markets - persons with worldwide recognition in advertising from more than 30 countries, holding tones of prestigious festival awards, including numerous Cannes Lions, and rich experience of judging at most remarkable creative festivals around the globe

The culmination of the festival is the Awards show celebrating the winners in the best traditions of European ad festivals

White Square is included into industrial rankings:

Global creativity ranking AdForum Business Creative Report;
Baltic Agency Ranking;
Creativity ranking of Estonian Marketing Association;
Creativity ranking of Central Asia and Azerbaijan
and etc.

The festival is organized by Association of Communications and Marketing Agencies, which is the official representative of Belarus in the largest international professional union in Europe EACA (European Association of Communications Agencies)
The contest program of White Square 2022 includes 32 contests:

CREATIVE: film, print, radio & audio, outdoor, integrated, branded content & entertainment, creative use of media;

BRANDING: communication design, packaging design, digital & interactive design;


MARKETING SERVICES: brand experience & activation, PR, direct, campaigns: sectors, innovations;

MEDIA: channels, excellence in media, media campaign;

DIGITAL: digital, mobile, social & influencer, creative data;

CRAFT: film craft, print & outdoor craft, excellence in radio & audio;

MASS MEDIA CONTEST: communication, digital & mobile, reach, integrated campaigns, change for good. brands, change for good. non-profit.

Entries handbook and the judging criteria are available below

Prepare your contest entries, upload them to festival's website and win at White Square!
Detailed information about White Square 2022 is provided on official website or can be received directly from the Directorate of the Festival – Association of Communications and Marketing Agencies of Belarus ACMA, EACA member, via
konkurs@adfest.by – on participation in the contests,
info@adfest.by – on signing up to educational program,
Or via phones in Minsk: +375 17 270 17 99, +375 17 270 18 99