To mark the new season, Epica has added a new Grand Prix and three new categories.
The new
Innovation Grand Prix (which replaces the previous "Alternative" prize) is designed to recognise the most original, audacious and boundary-pushing work in the industry. Creativity that drives change.
The previous AR/VR category has evolved into the new
Metaverse category, which will include virtual worlds and collectibles.
The second new category is
Sports-related Advertising, to celebrate sport's role as a driver of excellence, from sponsorship campaigns to product tie-ins around events such as the Olympics, the World Cup, the Super Bowl and many more.
Finally, the
Agency Self-Promotion category gives the witty work made by agencies to lure clients and attention its own showcase.
Epica Awards editorial director Mark Tungate said: "We're not in the game of adding categories for the sake of it – indeed we often drop or modify categories – but any awards show must reflect the times. For example, 'metaverse' is the buzzword of the moment after several requests from agencies we launched this new category by popular demand."
In another sign of the times,
the Covid 19 Communications category has been dropped. Work related to the pandemic will still have a home in Epica's existing Public Interest: Health category.
Here are the competition's key dates:
Early bird: July 1st to August 31st
Normal entry period: September 1st to October 8
th Voting period: October 28
th to November 20
th Shortlist: November 24
th Ceremony: December 9
th More details of the entry procedure can be found
here.
The Epica Awards jury is composed of editors and senior reporters from the world's leading titles covering creativity and communications. They are supported by journalists from specialist fields such as post-production, design, luxury and fashion. A full list of jury members can be seen at
www.epica-awards.com
ACMA is a traditional partner of the Epica Festival. The Festival is included in the ACMA's rating with a coefficient of 6.
For more information: contact@epica-awards.com