White Square 2021, one of the largest creative festivals in Europe, is scheduled on June 9-11 in Minsk.Entries could be submitted online till May 17. Early birds offer is till February 28.
Representatives of more than 30 countries, including Germany, France, Sweden, Italy, Spain, Russia, Belarus, Ukraine, Poland, Hungary, Slovenia, Bulgaria, Romania, Turkey, Baltic countries, MENA region, Armenia, Georgia, Kazakhstan, Uzbekistan, etc. take part in White Square festival annually. In 2020, entries from the USA, Peru, Brazil, Chile, Cyprus and China took part in the contest.
Contest program of the festival includes seven contests in total. DIGITAL contest includes 25 nominations, from creating digital tools to promoting brands in the digital environment.
Social & Influencer Campaign
Branded tech and innovations
Non-profit / charity
AR / VR / 360º videos
Activation by location / Voice activation
Advanced Learning Technologies
Mobile Tech and Innovations
Non-profit / charity
Data driven Targeting
Use of Real-time Data T5 Social Data & Insight
Social Data & Insight
Non-profit / charity
DIGITAL contest entries will be evaluated by an international jury with representatives both of global leading networks and local digital agencies, persons with numerous awards at famous international creative and advertising festivals, including Cannes Lions. White Square 2021 jury will be announced in early March, but the participation is already confirmed by Corey Cruz, Creative Director Wunderman Thompson (Singapore), Chacho Puebla, Co-founder and partner 23Rios Craftbeer (Spain), Markus Daubenbuechel, Managing Creative Director Ex Scholz & Friends (Germany), Vlad Sitnikov, Chief Creative Officer, POSSIBLE Group Moscow (Russia).
White Square is included into industrial rankings:
Global creativity ranking AdForum Business Creative Report.
Global ranking TopFice.
Baltic Agency Ranking.
Creativity ranking of Estonian Marketing Association.
Creativity and effectiveness rankings of Association of Communications Agencies of Russia in all segments including DIGITAL;
Creativity ranking of Central Asia and Azerbaijan;
Creativity ranking of Association of Communications and Marketing Agencies of Belarus.
For those who already made a decision which project to enter, here is a simple guide that ease the upload intoDIGITAL contest.
REGISTER ON THE FESTIVAL WEBSITE.
Already Registered? Log in to your personal account.
PRESS «SUBMIT ENTRY» BUTTON.
CHOOSE CONTEST NOMINATION.
FILL THE ENTRY.
Choose sub-nomination, provide information about project and upload materials (video, image, PDF). Only fields in English are requested. Materials should be in English or contain English subtitles. Materials should not contain mention of agency, self-promo is exception. Enable «Display on the website» option to show your entry on «Entries» page. Enable «Draft» option to be able to edit entry later. Press «Done» to upload entry to the website.
In case your entry complies with other categories you could enter it to additional nominations for others jury line-ups consideration. That will increase your odds of winning.
WAIT FOR MODERATION AND PROCEED TO PAYMENT
During moderation we check entry to meet requirements of the festival. It can take up to 3 working days. During and after moderation entry can not be edited.
Payment can be done via bank transfer or Visa and Mastercard. To pay with bank transfer do not forget to provide information about company in "Personal info – Change company info" section. After sending request for payment we'll provide you documents and invoice. You can also pay by card on the website on your own. If you haven't got your payment information within several days or want more information – contact us at firstname.lastname@example.org. Participation fees are provided on «Fees» page.
DONE! After moderation and payment are done – prepare to celebrate the results of international jury judging.
Winners and prize-winners will be announced at White Square International Advertising Festival Awards Ceremony, which will be broadcasted online, and all participants get the access to the broadcast. Finalists and prize-winners of the International Festival of Marketing and Advertising White Square will receive wide promotion all over the world, and its results will be published in more than 50 international media.
You can view the winning entries of White Square 2020 festival on the official website adfest.by.
We wish you to be among the winners of the International Advertising Festival White Square2021, for this, prepare your contest entries, upload them to our website and win!