What will be the key to marketing effectiveness this year and what is the role of creativity in this we learned today from White Square 2020 Media jury member, General Manager at Ambition DDB Theodora Sklivanaki.
I've been part of the communication world for 32 years. I've devoted the first 20 of them to advertising. After that, I switched sides and spent 10 years on the client side. And in 2018 I had this amazing proposal to move to Belarus and open DDB here! Advertising for me is not just a job. It's love. It is a passion that never loses its intensity. It keeps me young because it keeps me at the forefront of developments and evolution every moment of every day.