The goal of this Rating is to objectively rank Belarusian agencies and production studios based on the awards they have won at advertising festivals and competitions throughout the year.
The ACMA creativity rating is intended to serve as an industrial benchmark when choosing a partner in the market, promote the Belarusian advertising industry in foreign markets, increase the creative level of agencies, creating an opportunity for fair professional competition and motivating the creation of modern creative projects.
The list of festivals and the weight of awards is determined by ACMA member agencies included in the Rating based on the results of the previous year, and members of the ACMA Board.
The ACMA creativity rating is a rating of Belarusian agencies that have scored points for prizes and shortlists in all competitions/categories listed below 20 festivals in 2019.
Each festival has its own coefficient.