The jury for the 2019 edition of the Effie Awards Europe has been announced by organiser EACA, the European Association of Communications Agencies.
Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results.
This year's jury, for the first time in the history of the European programme, is co-chaired by a client and an agency leader: Bastien Schupp, Vice President, Global Brand Strategy and Marketing Communication at Groupe Renault and Harjot Singh, Chief Strategy Officer at McCann Worldwide. "While most of us push to get the most creative campaigns out there, the only thing that really counts is their effectiveness. I am honoured to chair the jury of this prestigious award and look forward to reviewing powerful cases with my fellow marketers!", said Bastien Schupp. Harjot Singh commented: "Effectiveness is the only measure of the value of our work. As the landscape of our industry changes and broadens the discourse on effectiveness must keep pace. It must be dynamic. The Effies are the most definitive, credible and recognized standard of the most compelling effectiveness stories for our industry. The new changes to the Effie program and the new categories that have been introduced as a result are all very exciting and timely. They have been made possible by the relentless hard work and deliberation from all members of the steering committee and I am very excited to see it all come to life in 2019."
Judges look at a wide range of qualities in each campaign to determine whether it will advance to the second round and ultimately win an award. These qualities are summarised into four categories: Strategic Challenge, Creative Strategy, Bringing the Idea to Life and Effectiveness.
The first round jury
is composed of almost 50 industry professionals from 20 European countries and will select this year's finalists. The second round jury will bring together almost 40 senior industry executives from 17 countries and will determine 2019's winners. The full round 2 jury can be found here
The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Facebook, Google, Procter & Gamble, The European Publishers' Council, WARC, Adforum.com, Nielsen, creativebrief & Viva Xpress Logistics.