Association of Communication and Marketing Agencies of Belarus, is a member of EACA (European Association of Communications Agencies) and official partner of Effie in Belarus
is pleased to inform that the Effie Awards Europe (formerly known as Euro Effie Awards) have announced the call for entries for the 2019 competition.
Celebrating 50 years globally, and its 23rd edition on the European level, Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results.
In this year's competition, beside the existing standard categories, the Effie Awards Europe have introduced two new special categories, that will be open for entries on 8 April:
Marketing & Business Solutions to award innovative marketing and business decisions that bring unprecedented results in spite of any communications activities
Best of the Best category to award the best marketing campaign in Europe that have already won Gold in national Effie competition.
The entrants may enter each case into a maximum of four categories. This can be one Product/Service category and three special categories, or four special categories. A full list of categories and category definitions are available on www.effie-europe.com
Judging takes place in two rounds. Round 1 is conducted solely online and takes into consideration the effectiveness based on the challenge, context & objectives, insigths & strategic idea, bringing the idea to life and results. Round 2 takes place in Brussels, where the Jury meets to evaluate the finalists' cases, including the creative material.
This year's jury, for the first time in the history of the European programme, will be co-chaired by a client and an agency leader: Bastien Schupp, Vice President, Global Brand Strategy and Marketing Communication at Groupe Renault and Harjot Singh, Chief Strategy Officer at McCann Worldwide.