Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results.
In this year's competition, beside the existing standard/multi-market categories, the Effie Awards Europe have introduced Best of Europe, that will be open for entries on 6 April. In this competition, we welcome 2019 Gold Effie Winners, as well as entries from countries without an Effie programme.
The entrants may enter each case into a maximum of four categories. This can be one Product/Service category and three special categories, or four special categories. A full list of categories and category definitions are available on www.effie-europe.com
Judging takes place in two rounds. Round 1 is conducted solely online and takes into consideration the effectiveness based on the challenge, context & objectives, insigths & strategic idea, bringing the idea to life and results. Round 2 takes place in Brussels, where the Jury meets to evaluate the finalists' cases, including the creative material.
This year's jury will be co-chaired by a client and an agency leader: Claudia Kuhn, Brand Building and Integrated Communication Manager at Procter & Gamble and Brian McCarter, Chief Strategy Officer, EMEA at Ogilvy. "Creative Advertising is always enjoyable to watch. Yet, most powerful and hardest to achieve is creativity that is proven to build the Brand's business. The Effie is all about that: You cannot win it without having inspiring creative, but neither can you without solid business results. I am honored and looking forward to being co-chair for this prestigious award and see the most inspiring and business building creative work of the year!", said Claudia Kuhn.
The final closing date for standard categories is on Friday, 22 May 2020 and Friday, 31 July 2020 for Best of Europe competition. Winners will be officially announced at the Awards Gala in Brussels on 13 October 2020 and on awards website www.effie-europe.com
the following day.
The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Facebook, Procter & Gamble, The European Publishers' Council, The European Interactive Digital Advertising Alliance, WARC, Adforum.com & Viva Xpress Logistics.