Объявлен шорт-лист Каннского фестиваля
Ассоциация Коммуникационных и Маркетинговых Агентств Беларуси поздравляет коллег из России и Украины взявших шорт-лист Каннского фестиваля.
"Celebrate diversity" Eurovision Song Contest 2017
(BANDA AGENCY UKRAINE)
Design Lions / Refresh of an Existing Brand
Every year Eurovision Song Contest is hosted by a new country. That is why a new brand style is developed every time from scratch. It is supposed to represent unique personality of the hosting country, to bring through the idea of celebrating music talents as well as be visually exciting for the whole world.

In 2017 Eurovision Song Contest traveled to Ukraine. So we had to create a flexible visual language applicable both for TV broadcasting and dozens of media.

The Eurovision Song Contest, the world's longest running annual TV music competition, was seen by over 180 million viewers in 2017. The three live shows from Kyiv, Ukraine on 9, 11 and 13 May reached around 182 million people across 42 markets.
In 2017 mobile operator Tele2 challenged its agency with a problem: heavy mobile internet users, the key source of business growth, did not perceive Tele2 as an attractive and suitable for them service provider. The solution to this problem was two-fold: first, there was a need to convince this demanding audience that Tele2 offers high quality connection, and second, operator's image needed a significant uplift. Historically, the most critical situation with negative brand perception was in St. Petersburg – Russia's second-largest city.

Tele2 positions itself as the only operator who puts its subscribers first and develops high quality products and services, which help people to overcome imposed restrictions and limiting rules. To bring this positioning to life Tele2 decided to create a unique experience, which allowed residents of St. Petersburg to solve day-to-day Wi-Fi connectivity issues in the city, so they feel positive changes in their lives.

Runtoscroll
(FRIENDS MOSCOW)
Our brief was to launch the new adidas Alphabounce running shoes, by highlighting their versatility that makes them fit for all kinds of runners. People run at different times of the day, at different places, at different distances, for different purposes. And the only thing that unites them is running.
Corpus IT School Identity
(VOSKHOD EKATERINBURG)
CORPUS: a new format of IT school. It teaches programming, robotics, blockchain, computer technologies. These disciplines are based on cellular automata: mathematical models created in 1940s as a way of simulation and study of the environment.

Cellular automaton consists of cells and is guided by a set of rules. Depending on neighbors, each cell changes its own condition: ON or OFF. The cells can die, revive, move, clone and create stable figures.

Discipline, team work, self-development are school's core values. The logo consists of figures that never die: they live and evolve.

We created an application that transforms any text into a code. The code switches the rules of the cellular automaton, creating unique patterns.

Brand Experience & Activation Lions / Use of Mobile & Devices
In 2017 mobile operator Tele2 challenged its agency with a problem: heavy mobile internet users, the key source of business growth, did not perceive Tele2 as an attractive and suitable for them service provider. The solution to this problem was two-fold: first, there was a need to convince this demanding audience that Tele2 offers high quality connection, and second, operator's image needed a significant uplift. Historically, the most critical situation with negative brand perception was in St. Petersburg – Russia's second-largest city.

Tele2 positions itself as the only operator who puts its subscribers first and develops high quality products and services, which help people to overcome imposed restrictions and limiting rules. To bring this positioning to life Tele2 decided to create a unique experience, which allowed residents of St. Petersburg to solve day-to-day Wi-Fi connectivity issues in the city, so they feel positive changes in their lives.

#1917LIVE: What if Twitter existed 100 years ago?
(RT MOSCOW)
Characters' accounts create an alternate 1917 reality, united in a historical Twitter universe under the flagship feed of a fictitious media outlet.

The central narrative pillar was created by team of journalists and researchers. All tweets are accurately sourced through memoirs, diaries, letters, newspapers of that time. A key project element is #1917CROWD – a community hashtag which allowed anyone to create their own historically authentic "avatar" and engage with the events of 100 years ago.

Developing in real time, the project creates a highly engaging experience – our audience followed and interacted with historic figures almost like via digital time machine.

Our brief was to launch the new adidas Alphabounce running shoes, by highlighting their versatility that makes them fit for all kinds of runners. People run at different times of the day, at different places, at different distances, for different purposes. And the only thing that unites them is running.
Outdoors Lions / Innovation > Technology
In 2017 mobile operator Tele2 challenged its agency with a problem: heavy mobile internet users, the key source of business growth, did not perceive Tele2 as an attractive and suitable for them service provider. The solution to this problem was two-fold: first, there was a need to convince this demanding audience that Tele2 offers high quality connection, and second, operator's image needed a significant uplift. Historically, the most critical situation with negative brand perception was in St. Petersburg – Russia's second-largest city.

Tele2 positions itself as the only operator who puts its subscribers first and develops high quality products and services, which help people to overcome imposed restrictions and limiting rules. To bring this positioning to life Tele2 decided to create a unique experience, which allowed residents of St. Petersburg to solve day-to-day Wi-Fi connectivity issues in the city, so they feel positive changes in their lives.